Within minutes of watching weekend morning cartoons, viewers see a range of commercials targeting children. Social scientists have long been outspoken about the effect these kind of advertisements can have on children’s psyche and development. But in his new book, historian Paul B. Ringel argues that children were targeted as consumers long before the invention of television. In “Commercializing Childhood: Children's Magazines, Urban Gentility, and the Ideal of the American Child, 1823-1918 ”