Patrick Fransen is a Partner at Pebble Wave, a new type of consultancy whose goal is to incubate and invest in for-purpose start-ups. In this episode, Patrick explains why and how becoming a purpose-centric organization is a growth accelerator. He also introduces Pebble Wave’s 7-steps method to apply purpose centricity in all the company dimensions, including Culture, Ways of working, Business model, Strategy, Sales, Finance and People skills.