Steven sits down for an exclusive interview with 13-year-old viral sensation Ginganinja100, who, over a rapid two-to-three-year period, has amassed over 6.1 million Instagram followers and cracked the elusive 100-million-view milestone with his comedy skits and sharp reaction videos. 

From managing tens of thousands of DMs to dealing with a rapidly changing internet landscape and juggling school with a full-time content creation schedule, Ginganinja100 offers a grounded, honest, and remarkably mature perspective on what it really takes to navigate sudden global fame.

Key Takeaways

BEST MOMENTS

"I suppose people found them funny... I saw a lot of wasted potential online, and I thought a lot of funny things could be made out of stuff."

"The internet has gone backwards... a lot of videos that I've posted are really just lukewarm jokes or takes, and they get completely battered by people that just really, really annoy me."

"You have to understand your way around the internet, because if you don't, then you'll never really get good views, good likes, good follows."

"I'm never content. I'm never content with any of my videos. I think I'll only be content when I retire."

HOW TO CONNECT WITH Ginganinja100

https://www.instagram.com/ginganinja100/

VALUABLE RESOURCES

⁠The Steven Sulley Study ⁠

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

⁠Instagram

Steven welcomes the one-and-only Tom Skinner, the market trader turned TV personality, to discuss his journey from humble beginnings to fame on The Apprentice.

Tom shares his experiences in the vibrant world of market trading, emphasising the resilience and quick-wittedness it instilled in him. They discuss his optimistic outlook on life, the importance of mental health advocacy, and his efforts to create a supportive community for men through Sunday walks. Tom also reflects on the challenges of fame, including media scrutiny and public perception, while highlighting the invaluable lessons learned from Lord Sugar

Key Takeaways

BEST MOMENTS

"I know what it's like to have everything. I know what it's like to have nothing. As long as you stay positive and believe in yourself, you're always going to be all right."

"Suicide is the biggest killer of men our age... It's having that anxiety, or not feeling safe talking about it. This is just a little safe space that we've created where anyone can come."

"I ain't gonna say no one's names, but they've told me that it saved their life, that it's made them a lot happier. If it helps one person, that's what it's all about."

VALUABLE RESOURCES

⁠The Steven Sulley Study ⁠

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

⁠Instagram

Steven welcomes high-performance coach Dan Lawrence to discuss the intricacies of high performance, longevity, and personal growth. 

They look at the concept of starting where you stand, emphasising the importance of setting realistic goals and avoiding comparison with elite athletes. Dan shares insights from his extensive experience working with boxers, including Conor Benn, and highlighting the significance of discipline, identity, and the environment in achieving success

Key Takeaways

BEST MOMENTS

"For me, high performance is contextual to the individual... identifying where your feet are and trying to get better each and every day, for me, that's what high performance means."

"Comparison is a thief of joy... start where you stand, identify where your feet are now, and then go on a journey from your current position."

"I like the law of attraction. I prefer to call it law of action... it comes with how you show up each and every day."

"Environment dictates outcomes... choose your environment wisely because that will shape your future."

VALUABLE RESOURCES

⁠The Steven Sulley Study ⁠

https://www.instagram.com/danlawrence365/

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

⁠Instagram

Steven meets Lee May, the CEO of Tudor May, a prominent construction brand in the UK, and delves into Lee's journey from humble beginnings in the construction industry to leading a successful company projected to generate £52 million in revenue. 

Lee shares insights on the importance of discipline, training, and maintaining a strong mindset, drawing parallels between physical fitness and business resilience

Key Takeaways

BEST MOMENTS

"What I train myself for is to be comfortable in uncomfortable situations. I like to put myself through it because it's conditioning."

"As a CEO, you've got to be a risk taker. You have to take risks to grow your business."

"For me, it's not the Lambos, it's not the helicopters. I walk most places... I want to leave behind my legacy."

"If you create a winning culture or a culture, you will win every time."

VALUABLE RESOURCES

⁠The Steven Sulley Study ⁠

https://tudormay.com/

Lee May - Chief Executive Officer  https://www.linkedin.com/in/lee-may/?originalSubdomain=uk

Sam Faux - Group Managing Director

Joe Adams - Operations Director

Graham Harle - ://www.linkedin.com/in/graham-harle-mrics-mapm-44a29697/?originalSubdomain=uk

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

⁠Instagram

Steven sits down with Oisín Rogers, the owner and partner of The Devonshire, to discuss their shared passion for art and creativity. They explore the eclectic art collection displayed in the Devonshire's Green Room, featuring notable pieces from artists like Richard Hambleton.

Oisín shares insights into the establishment's unique atmosphere, which blends a rich history with modern vibrancy, and highlights the importance of creating a space where creative individuals feel comfortable. He also touches on the meticulous attention to detail that has gone into the pub's design and the impressive volume of Guinness served, showcasing Oisín's dedication to providing an exceptional experience for all guests

Key Takeaways

BEST MOMENTS

"I think it's important to realise that there has been a pub here since 1793... We wanted to create a timeless history of a boozer being here."

"We purposely tried to put pieces together that look really disjointed and shouldn't work. But I think somehow we're getting away with it."

"I think there's probably about 30 individual different things... and we try and do all of them. But honestly, the reason why it's really good is because we sell so much of it."

"Art really does bring people together. And then top that up with a nice bit of beer or a Guinness, it really is a good way to get to know people."

VALUABLE RESOURCES

⁠The Steven Sulley Study ⁠

The Devonshire - https://www.devonshiresoho.co.uk/

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

⁠Instagram

Steven welcomes Calum Best, son of the legendary footballer George Best, and one of the foremost entrepreneurs and personalities of his generation. The conversation delves into Calum's experiences growing up in the shadow of his father's fame, the pressures of living with a parent struggling with addiction, and the impact of his father's legacy on his own life.

Calum also shares candid reflections on his journey through personal challenges, including his own battles with substance use after his father's passing.

Key Takeaways

BEST MOMENTS

"I sometimes wish I'd felt that way when I was younger, because I took a long break... I just drank and fucking partied, you know what I mean?" 

"You reach a point where all the bad stuff seems to filter away... you wanna go, right, what were the good fucking things that I remember?" 

"I remember thinking, God, man, that's fucked up. They're like, you know, if you see this man out, don't give him a drink." 

"I remember saying, fuck the world. I remember saying, screw everybody. And I didn't give a shit anymore."

VALUABLE RESOURCES

The Steven Sulley Study 

https://www.instagram.com/mrcalumbest/?hl=en

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

Instagram

Steven is joined by pro boxer, Craig Richards, who reflects on his journey in the sport, including his experiences training with various coaches and the importance of finding the right fit for his style.

Craig shares insights about his relationship with trainer Tony Sims, emphasising the trust and authority between mentor and pro, as well as detailing the pressure he felt and the lessons learned from his experiences. Craig also touches on the dynamics of the boxing industry, the significance of championship belts, and the evolving landscape of the sport.

Key Takeaways

BEST MOMENTS

"When my back's against the wall is usually when I perform. All my careers on the line... that's usually when I step up."

"I believe I'm like, with my rankings and my position right now, I'm potentially one fight away from a world title."

"If we're going to start dismissing them and making up new belts, I don't have a good feeling of that."

VALUABLE RESOURCES

The Steven Sulley Study 

Craig Richards Instagram - https://www.instagram.com/_craigrichards_/?hl=en

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

Instagram

Steven is joined by former Premier League footballer Steve Sidwell, who shares his journey from the pitch to the podcast studio, reflecting on his career and the transition to life after football.

He discusses the challenges of retirement, the void left by the game, and his current training for the London Marathon, motivated by personal connections to health issues. The conversation delves into the art world, the culture of football dressing rooms, and the evolution of player dynamics in the modern game, highlighting the balance between natural talent and hard work

Key Takeaways

• Reflecting on a career as a premiership footballer, there is a deep sense of nostalgia for the experiences of playing, training, and the camaraderie within the team. The emotional connection to the sport and the memories of specific moments, such as victories and the atmosphere of match days, are profoundly cherished.

• The transition from professional football to training for events like the London Marathon illustrates the importance of routine, commitment, and sacrifice. The discipline required in both football and marathon training highlights the parallels between athletic dedication and personal goals.

• Effective leadership within a team is crucial, with examples of strong leaders like John Terry and Didier Drogba demonstrating how their presence and work ethic inspired their teammates. 

• The shift towards a more diverse and sensitive environment in dressing rooms reflects broader societal changes, with a noted difference in how criticism and accountability are handled compared to previous generations.

BEST MOMENTS

"I miss it badly. I'm talking everything, not just playing... the smell of cut grass, all the silly things like that that you just can't replicate." 

"When you get back into training, the commitment, the dedication... you've got to sacrifice stuff." 

"I knew my role, I knew what I had to do and I worked it... I had to give 100% and really, really work all the time." 

"There's no loyalty in football. You think you're going to be loyal to this football club and that football club will do the dirty on you just as quick as you would if you wanted to leave."

VALUABLE RESOURCES

The Steven Sulley Study 

https://www.instagram.com/stevesidwell14/?hl=en

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

Instagram

Steven is joined by Dan Edgington of Mayfair Prestige - a foremost supplier of luxury cars. They discuss the unique clientele that frequents the Mayfair Prestige showroom, debunking the myth that only celebrities buy high-end vehicles. Dan talks about his most memorable interactions with down-to-earth clients and highlights the appeal of classic models like the Ferrari 355, and the future of motor vehicles and their emerging technologies.

Key Takeaways

• The clientele for high-end cars is more diverse than commonly perceived, including down-to-earth individuals from various backgrounds, not just celebrities or wealthy elites. Many clients are successful businesspeople who view cars as a passion rather than a status symbol.
• Certain classic cars, like the Ferrari 355, are considered undervalued and are seen as good long-term investments, especially those with manual gearboxes. It's important to understand market trends and the types of cars that appreciate in value.
• There is a distinction made between the practicality of electric cars for everyday use and the drawbacks of hybrid vehicles, which may compromise the driving experience. The preference leans towards naturally aspirated engines for a more engaging driving experience.
• The luxury car market experienced a bubble during COVID-19, leading to inflated prices. Post-pandemic, there has been a correction, with many cars depreciating in value. However, this is seen as a normal part of the market cycle, and dealers can adapt to these changes.

BEST MOMENTS

"You'd be surprised how normal and down to earth the people that buy the high-end cars are." 

"The optimum horsepower for any car that anyone needs on any road is circa about 600 to 650." 

"I think McLaren make fantastic cars... but from a business point of view, I get nervous."

VALUABLE RESOURCES

The Steven Sulley Study 

https://www.instagram.com/mayfairprestigeuk/?hl=en

https://www.mayfairprestigeuk.co.uk/

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

Instagram

Steven is joined once more by the one and only Tim Lovejoy to talk about everything from art, football, and the evolving landscape of media. Tim shares his candid thoughts on football, analysing the emotional rollercoaster of being a fan. He also reflects on the changing dynamics of boxing, particularly the rise of celebrity fighters like Jake Paul, and the implications for the sport, as well as the world of podcasting, discussing the importance of authenticity and the challenges of maintaining integrity in a media landscape filled with sensationalism

Key Takeaways

• Good art evokes thought and emotion, while bad art fails to resonate with the viewer.

• Art can reflect personal experiences and provoke conversation, as well as inspire us to recall key moments in our own journey.

• Being a football fan is a complex experience, especially when the clubs we love take us on rollercoaster rides of emotion

• We are seeing a changing landscape of media, particularly in the rise of podcasts and social media as platforms for content creation, allowing for more authentic and diverse voices to be heard.

BEST MOMENTS

"Good art should do something for you. It should speak to you... If it doesn't do that for you, it's probably not going to be the right fit for your portfolio."

"I find myself drawn to it all the time... I can't help myself and I hate myself for it because I'd like to be able to just walk off."

"You need to find something that one, makes you money. Number two, makes you fit. And number three, stimulates your creativity."

VALUABLE RESOURCES

The Steven Sulley Study 

https://www.instagram.com/timlovejoy_official/?hl=en

ABOUT THE HOST

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.

As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life.

My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.

CONTACT METHOD

Instagram