In today’s episode, Jeff speaks with Chris Carneal, the founder and CEO of Booster, the nation's number one school fundraising company based in Atlanta, Georgia. Since 2002, Booster has raised over 1.3 billion for schools.
Chris and his family first leadership have also created a collaborative community for leaders at Virtue Village, which is a business hub designed to foster connection and purpose.
In this conversation, Jeff and Chris unpack a key distinction that Chris makes between values that are merely timely and virtues that are truly timeless and character building. They’ll also explore what it means to steward your company's culture and people through every season, from unprecedented crisis to flourishing, and show you how courage and gratitude can be your greatest assets when creating a resilient, enduring business.
This episode is for every leader who knows that true strength isn't just about what you build, but how you endure.
Key Takeaways
- Shifting from "Values" to Timeless "Virtues" Creates a More Actionable Culture
- A Strong Cultural Framework Is Essential for Navigating Crisis
- Intentional Community Is the Antidote to Human Disconnection
Resources Mentioned
- Learn more about Booster: https://www.boosterthon.com/
- Virtue Village: https://www.virtuevillage.com/
- Virtue Voices Leadership Events: https://www.virtuevoices.com/
- Visit https://www.chriscarneal.com/
- Book: The Virtue Driven Business by Chris Carneal
Join the Conversation
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