Welcome to a Valentine’s re-release of one of the most popular episodes of The Storied Recipe Podcast - and no wonder, because Seth Greenberg is a master storyteller; the kind of person you could sit around a campfire and listen to for hours. In this episode he’s talking love - love of family, baking, tradition, a career, and a business. Seth Greenberg’s father, a veteran of WWII who cooked over 6000 meals a day for soldiers, opened an old-fashioned bakery with the money he earned playing poker on his way back home from the war. The bakery thrived for over 50 years, growing to multiple locations and an iconic status in New York City. I welcome you to laugh along with Seth’s stories of growing up in the bakery, learning from the loyal employees who made the bakery thrive, and figuring out who HE was and what he wanted out of life. Here’s Seth and his girlfriend Corinna, one year ago.
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Highlights of This Episode with Seth Greenberg
How WWII and the US Army launched the career of Seth's dad
The artisan who handcrafted over 2 MILLION "schnecken"
Seth's first job in the bakery
What Seth learned from the employees at his dad's story
The evolution of rent, costs, and running a business in NYC
The importance of quality ingredients in baked goods
Tips from a master baker on making sugar cookies
Recipes Associated With The "Lessons From An Iconic NYC Bakery" Episode
Valentine's Day Sugar Cookies
How To Find Seth Greenberg, Just Desserts
Website: www.sethgreenbergsjustdesserts.com/
Facebook: www.facebook.com/Seth-Greenbergs-Just-Desserts/
Instagram: @bakegreenbergny
More From The Storied Recipe Podcast
The concept of The Storied Recipe is unique - every guest gives me a recipe that represents a cherished memory, custom, or person. I actually make, photograph, and share the recipe. During the interview, I discuss the memories and culture around the recipe, and also my experience (especially my mistakes and questions!) as I tried it. My listeners and I are a community that believes food is a love language unto itself. With every episode, we become better cooks and global citizens, more grateful for the gift of food, and we honor those that loved us through their cooking.
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