Retail Remix

The Story Behind Shopkick’s Consumer Research


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For the past 18 months, Shopkick has surveyed consumers consistently to identify new behaviors, expectations...and even concerns.  

 

Although the conditions worldwide vary greatly and are ever-changing, Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, has uncovered some universal truths that impact retailers. In this conversation, he reveals:  

  • How vaccine trust has impacted physical retail behaviors and preferences;  
  • New and unchanging safety expectations for brick-and-mortar retailers;  
  • Why supply chain disruption has influenced shoppers’ channel preferences; and  
  • Demographic nuances that will drive back-to-school and holiday results. 
     
     

RELATED LINKS 

  • Learn more about Shopkick 
  • Access the latest COVID-19 research 
  • Dig into the latest Shopkick research 
     
     
     
...more
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Retail RemixBy Retail TouchPoints

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