Kevin Tumlinson, the Wordslinger, is back on the StoryCraft Cafe. We both came up during the first Kindle wave, and lately we've both felt it: that scrappy, take-the-bull-by-the-horns indie spirit is back, and a lot of it is being driven by what's happening in traditional publishing right now.
We talk about why authors are walking away from trad deals, why AI detectors are a scam with a subscription button, how the Claude watermark actually works, and Kevin's best advice for new authors: forget the world and go own your fifty-mile radius.
The indie spirit is back (00:00) — Hank on the early David-and-Goliath days, the hybrid years, and why that energy is brewing again.
What Kevin's up to (03:00) — The Wordslinger Podcast every Thursday, Ten Shots, and the new Story Cuts, reviewing movies and shows from a novelist's point of view.
Back to the Wild West (04:40) — Draft2Digital's new $20 onboarding fee, and how the AI witch hunt has circled indie publishing back to its earliest days.
AI as a writer's room (06:00) — Hank uses a chatbot like a friend across the coffee table for ideation. Nobody clicks a button and gets 80,000 words. Kevin remembers the same panic over Photoshop and CGI.
Guilty until proven innocent (11:40) — The $2.4 million deal an agent pulled over an AI accusation. One more gate, and no law behind it. Hundreds of Kevin's viewers have given up on trad because of it.
AI detectors are a racket (14:50) — A clean manuscript flagged "100% AI," then an upsell to "humanize" it.
How the Claude watermark works (16:55) — Statistical word choices that add up across a fully generated manuscript. It can flag AI text, but it can't name the user. And you shouldn't be generating your book anyway.
Assistive technology isn't cheating (19:10) — Non-native speakers, writers with disabilities, and a quadriplegic author who dictates his books. Never submit what the machine spits out, but don't demonize the tool.
Add a unicorn, blow up the spaceship (22:10) — Two pieces of get-unstuck advice that still hold after fifteen years.
Own your fifty miles (23:45) — A thousand true fans will support a career, so why hunt them worldwide? Kevin set out to be Austin's thriller writer: every bookstore, every farmers market, local ads. Then expand twenty-five miles at a time.
How to become unavoidable (29:30) — Copies in every county library, friends at every bookshop, signings at coffee shops. You can't do that nationally on $500 a month, but you can at home. Hank's rural county has 100,000 people.
Direct sales and the Amazon basket (32:30) — Build your store early but don't push it as the only way to buy. Let retailers do discovery, keep the email list growing, and have the storefront ready for the day Amazon shuts you off.
School visits and Paolini (36:25) — Kevin's hundred talks at Houston schools moved a few thousand copies in three months. Eragon got found the same way.
Trad math doesn't work (43:15) — Smaller advances, higher expectations, spine-out shelving, and no backup when accusations come. Kevin's direct store pays 97%. If you're the engine anyway, keep the money.
Where publishing is headed (46:30) — The most divided Kevin has seen the industry since the early days. In five years the labels stop mattering. Indie and trad are merging, and the future is bright.
Kevin's hub for books, Substack, and podcasts: kevintumlinson.com
The Wordslinger Podcast, Ten Shots, and Story Cuts on YouTube
The Writers, Ink podcast
Draft2Digital
Kevin Kelly, "1,000 True Fans"
"If you can just dominate local, you will make a living." — Kevin Tumlinson
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