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The Story Craft Podcast
By Meg and Kyle AdamsBusiness
The Story Craft Podcast episodes
- 36: DR. MEG ADAMS: Networking Like a Friend: Building Connections Through Storytelling
Welcome to The Story Craft Podcast—I'm Dr. Meg Adams, your host and co-founder of Homeplace Creative.
In today’s episode, we’re diving into a topic that’s close to my heart: networking, but not in the traditional sense. Instead of thinking about it as something transactional, what if we approached networking like making new friends? I’ll be sharing how storytelling is a powerful way to get to know others better, build trust, and create authentic connections.
Whether you’re looking to grow your personal network, connect with new collaborators, or just engage with people in a more meaningful way, storytelling is the key.
So, grab a cup of coffee, and let’s explore how we can use the stories we share to learn more about those around us!
Show Notes:
Connect with Dr. Meg Adams:
- Website: Dr. Meg Adams
- Instagram: @DrMegAdams
- LinkedIn: Megan Adams, PhD
8 min - 35: SARAH PANUS: Mastering Content Strategy: The F.E.D. Approach (Focus, Empathy, Data)
Welcome to The Story Craft Podcast, where we dive into strategies for creating impactful content that drives results. In this episode, we're joined by Sarah Panus, a 20+ year content expert and host of the top-ranked Marketing with Empathy® podcast. Sarah shares her signature F.E.D. method—Focus, Empathy, and Data—that blends the art and science of storytelling to create content that resonates with audiences and boosts conversions. Whether you're looking to refine your content strategy or scale your business, Sarah’s actionable insights will help you take your marketing to the next level.
SHOW NOTES:
- Connect with Sarah Panus via here website: https://www.kindredspeak.com/
- Check out the Story Brand resources mentioned in the episode: https://mystorybrand.com/
- Connect with Meg via her website: https://www.drmegadams.com/
54 min - 34: KATIE QUESADA: Building Trust Through Stories
Building trust through telling stories is one of the most powerful communication strategies you can use to build community and strengthen relationships. In this episode, storytelling consultant and speaker, Katie Quesada shares her tips to help you tell your best stories!
Katie is an acclaimed speaker and consultant who is deeply passionate about the art of storytelling. Katie has recently worked with top brands like SpaceX, United Healthcare, American Eagle Outfitters (and more!) to ignite their story for more effective communication, high trust within teams, and increased sales. Katie and her husband Danny live with their two daughters in Orange, CA. They spent two years living in a 180 square foot tiny home and believe that stories are better than stuff.SHOW NOTES:
- To learn more about Katie, visit her website here: https://www.katiequesada.com/
- Have a question about storytelling you'd like us to answer? Contact us at [email protected] and let us know so that we can answer it in a future episode!
- Learn more about Meg & Kyle at https://www.homeplacecreativeco.com/
48 min - 33: DR. MEG ADAMS: Storytelling for Your Brand
We're trying something new here on the podcast and bringing you a recast of Meg's Tell Your Stories Workshop, so you can take the tools she shares and add them to your storytelling tool box. This episode focuses on storytelling for your brand.
Have a question or concern about storytelling you'd like us to answer? Contact us at [email protected] and let us know so that we can answer it in a future episode!
41 min - 32: JESIKAH MARIA ROSS: Creative Change: Mobilizing Communities with Stories
About jesikah:
jesikah maria ross has three speeds: listening, making, and sharing. she’s an artist, an academic, and experienced media producer. jesikah is out to make a difference and believes that wit, grit and imagination can take us where we need to go.jesikah knows how to mobilize people around a shared interest and create processes that lead to community change. she’s done it with large institutions, small non-profits and independent media makers. jesikah has built a career of consulting, training and project management for participatory media projects with a path and a plan that changes how we collect, tell and share the stories of our communities.We talked with jesikah about how she uses storytelling projects to mobilize communities. She shares valuable insight on how to create and sustain community participatory work (work with the communities we serve) and shares her own stories from doing this work. She also provides excellent resources and guidelines for storytellers who aim to empower others to tell their stories!
SHOW NOTES:
- Learn more about jesikah's work here: https://www.jesikahmariaross.com/
- Hire Meg for a workshop or keynote by contacting [email protected] or connecting via her website at [drmegadams.com]
- Learn more about Storytelling Training with Homeplace Creative via their website at [homeplacecreativeco.com] or contact [email protected]
- Connect with Meg across social at @drmegadams and Kyle at [email protected]
49 min - 31: DR. MEG ADAMS: Organize Your Stories for Maximum Impact
In this episode, Meg shares her tips for organizing your stories so that you can share them strategically to gain influence. Often, people say they feel overwhelmed when it comes to sharing their stories. Start the process of organizing your stories so you can share them with the right audience at the right time to build connections and community!
About Meg:
Meg Adams, PhD, is co-founder and CEO of Homeplace Creative. Upon receiving her PhD in Rhetoric & Writing from Bowling Green State University with an emphasis in digital storytelling, Dr. Adams founded Homeplace Creative as a visual storytelling company devoted to helping organizations tell impactful stories across media platforms. Her own stories have appeared in news outlets and peer-reviewed academic journals in rhetoric and writing. Her Tedx Talk, How Storytelling Shifts Perspective provides insight into what she believes in the power of storytelling. She’s currently an Associate Professor of Communications at the University of Findlay teaching courses in digital storytelling, public relations, and journalism. She also hosts a weekly podcast, The Story Craft podcast where she interviews professionals across industries to learn more about how they apply storytelling techniques in their work. You can find her online posting on social @DrMegAdams.SHOW NOTES:
- Hire Meg for a workshop or keynote by contacting [email protected] or connecting via her website at [drmegadams.com]
- Learn more about Storytelling Training with Homeplace Creative via their website at [homeplacecreativeco.com] or contact [email protected]
- Connect with Meg across social at @drmegadams and Kyle at [email protected]
11 min - 30: SUE GRABOWSKI: Strategically Tell Your Stories
Sue Grabowski founded Desidara (formerly Grabowski & Co.) in 1997, following experience as a journalist, an ad agency account executive and an internal communications leader at Progressive Insurance. Over the past 27 years, the firm has grown into a multi-million-dollar enterprise, producing communications strategies and deliverables for organizations such as Newmont Corporation, The Timken Company, Akron Children's Hospital, Morgan Engineering, Cuyahoga Valley Career Center and Impel Wealth Management. She currently serves on the boards of Malone University, the Canton Regional Chamber of Commerce and the Cleveland chapter of the Entrepreneurs Organization.
We talked with Sue about how to best build relationships and community with stories! She also provided excellent advice on how to build your storytelling skill-set and strategically tell your stories.SHOW NOTES:
- Learn more about Sue's company, Desidara, here: https://www.desidara.com/
- Hire Meg for a workshop or keynote by contacting [email protected] or connecting via her website at [drmegadams.com]
- Learn more about Storytelling Training with Homeplace Creative via their website at [homeplacecreativeco.com] or contact [email protected]
- Connect with Meg across social at @drmegadams and Kyle at [email protected]
1 hr 1 min - 29: DR. MEG ADAMS: Finding Stories
Finding stories to tell to build your brand and connect with others can feel overwhelming for a number of reasons. In this episode, Dr. Meg Adams walks you through how she mines her daily life for stories to share. Check out this episode for more on how you can so the same to create authentic, honest stories that land.
About Meg:
Meg Adams, PhD, is co-founder and CEO of Homeplace Creative. Upon receiving her PhD in Rhetoric & Writing from Bowling Green State University with an emphasis in digital storytelling,Dr. Adams founded Homeplace Creative as a visual storytelling company devoted to helping organizations tell impactful stories across media platforms. Her own stories have appeared in news outlets and peer-reviewed academic journals in rhetoric and writing. Her Tedx Talk, How Storytelling Shifts Perspective provides insight into what she believes in the power of storytelling. She’s currently an Associate Professor of Communications at the University of Findlay teaching courses in digital storytelling, public relations, and journalism. She also hosts a weekly podcast, The Story Craft podcast where she interviews professionals across industries to learn more about how they apply storytelling techniques in their work. You can find her online posting on social @DrMegAdams.SHOW NOTES:
- Hire Meg for a workshop or keynote by contacting [email protected] or connecting via her website at [drmegadams.com]
- Learn more about Storytelling Training with Homeplace Creative via their website at [homeplacecreativeco.com] or contact [email protected]
- Connect with Meg across social at @drmegadams and Kyle at [email protected]
11 min - 28: DR. BAILEY LANG: Tackle Your Writing Projects with Grace
Dr. Bailey Lang is a writer, editor, and coach who loves helping authors develop effective, research-driven habits that support a productive, joyful writing life. Her writing has appeared in academic publications, magazines, books, and across the internet, and she has supported dozens of writers in getting their books from draft to done. She founded The Writing Desk to help writers build sustainable writing habits and tell stories that matter.
We talked to Bailey about how to overcome writing blocks, developing better writing habits, and navigating the publishing world. Her advice is gold. This episode is an excellent resource for anyone who wants to improve their writing or is ready to tackle that large writing project!
SHOW NOTES:
- Learn more about Dr. Bailey Lang via her website here: https://usethewritingdesk.com/#/
- Hire Meg for a keynote by contacting [email protected] or connecting via her website at [drmegadams.com]
- Learn more about Storytelling Training with Homeplace Creative via their website at [homeplacecreativeco.com] or contact [email protected]
- Connect with Meg across social at @drmegadams and Kyle at [email protected]
43 min - 27: MEG ADAMS: Get Over Storytelling Anxiety
Do you have anxiety around sharing your stories? You're not alone! Being vulnerable in sharing experiences is hard and can be scary. In this episode of The Story Craft podcast, Meg is giving you practical tips to help overcome the anxiety that often comes with telling your story.
SHOW NOTES:
- Hire Meg for a keynote by contacting [email protected] or connecting via her website at [drmegadams.com]
- Learn more about Storytelling Training with Homeplace Creative via their website at [homeplacecreativeco.com] or contact [email protected]
- Connect with Meg across social at @drmegadams and Kyle at [email protected]
11 min
About The Story Craft Podcast
From the publisher's feed
Welcome to The Story Craft Podcast, hosted by Meg and Kyle Adams. We believe that your stories are your most valuable assets so we are on a mission to help you use storytelling to build deeper…
connections and stronger communities. As former journalists and founders of Homeplace Creative, a storytelling firm, Meg and Kyle Adams know that even the smallest stories can be powerful so join in as they show you how to leverage your stories to create connection, empathy, and buy-in.