This week’s guest is Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life. 

 

What if you could become indistractable? Imagine all that could be accomplished if you followed through on your best intentions and focused on overcoming distractions.  Nir reveals the hidden psychology driving us to distraction, and describes why solving the problem is not as simple as swearing off all electronics. 

 

Eyal breaks down a four-step, research-backed model exposing the secret of distraction, and how you can get the best out of technology without letting it get the best of you.

What is the buyer's journey? It’s a way to visualize the decision-making process a customer goes through to make a purchase. In this week’s episode, get a clear picture of how to map out and plan marketing campaigns, sales funnels, and content for your customers. Discover the three phases and the different kinds of content you can create along the way.

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  Resources Mentioned 

How To Create Content For Every Stage Of The Buyer’s Journey

Infographic

The Complete Guide to Kindle SEO by my friend Tom Morkes

Storytelling Mastery Series

3 Lessons We Learned From This Episode 

 

• Why knowing WHERE your customer is at can determine what content you create(4:29-5:40)
• The ONE barrier you must push past once you’ve gained your customer’s trust (20:22-21:24)
• How to use the ROI calculator technique to explain to prospects what it’s costing them NOT to work with you(24:01-25:09)

 

Connect with Kyle + The Story Engine

• Buy Kyle’s Book - Selling with Story
• Invite Kyle to speak (events or podcast)
• Apply to work with us
• Twitter
• Instagram
• LinkedIN

Tired of trying to grow your list using social media? Discover the power of JV's - joint ventures. In this episode, learn about what to offer, what tools you need for a successful joint venture, finding ideal partners and how to build relationships with those perfect partners so that you can have a successful joint venture together. 

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ITUNES | SPOTIFY | YOUTUBE

 

3 Lessons We Learned From This Episode 

• How to create a compelling offer for a joint venture (4:56 -06:08) 
• Tools to use to make your joint venture go smoothly (10:57-13:07)
• What to look for in the ideal  JV partner (15:21- 17:03)

 

Connect with Kyle + The Story Engine

• Buy Kyle’s Book - Selling with Story
• Invite Kyle to speak (events or podcast)
• Apply to work with us
• Twitter
• Instagram
• LinkedIN

Passive income is possible when you create alternative revenue streams, such as certification programs and courses in your business. But how do you start? Today we hear from Reed Davis, the creator of the FDN Functional Diagnostic Nutritionist Program. He gives us some great insights into creating, producing, and optimizing an online certification program and the essential items you need to achieve optimal success.

What would you do if you saw your life’s work go up in smoke? Nadine Artemis, author of Renegade Beauty, talks today about watching her business of 20 years burn to the ground in a fire - only to rise from the ashes with more passion to serve her customers than ever before. Discover what it takes to start over and how a business catastrophe can be a catalyst for great growth for your company.

This week’s guest, Jarie Bolander uses Story Grid frameworks to teach business owners how to craft a powerful PR narrative.

This electrical engineer describes his journey from the founder of a digital health startup to the surprising turn of running a PR and marketing firm focused on developing stand out messaging. Discover how to create a story with a beginning, middle and end so that you can take your customer’s on a journey with your products and services.

You don’t have to become a sleazy salesman in order to become a successful entrepreneur. Discover how to show up authentically for your audience and present your offers in a way that’s in line with your values. In this episode, I provide 3 easy strategies for connecting with your audience and increasing sales in the process.

Wins, failures and what’s ahead for the Story Engine all get covered in this Year in Review podcast episode. Discover what episodes were YOUR top favorites, listen to clips from my favourite guests and learn from my biggest flop of 2019.

What does it take to deliver a powerful Ted Talk? Confidence. But how do you gain confidence? Dr. Joan Rosenberg, author of 90 seconds to a Life You Love, has a theory - and it centers around 8 different feelings that need your attention. In today’s episode, discover how to gain confidence, deliver a memorable Ted Talk and impart a message of impact.

There’s one place where you convey your truest feelings and hold nothing back - in a love letter. Today’s episode has me being my most vulnerable as I read out loud a love letter I wrote recently to...writing. This is an exercise that I’ve done recently. I use it to help sharpen the focus of living aligned with my passions and the things that give me a sense of purpose. Discover the power of writing a love letter in today’s episode.