Though my best-known books are Selling with Story and The Story Engine. Not many people are aware that The Story Engine wasn’t my first book.  My first book was called The College Entrepreneur.   At the time I felt this really big gap between two narratives that I was hearing.  There was the entrepreneur narrative saying don’t go to college at all, and it’s a total waste of time and money. Instead, start a business and learn on the streets.  Or the main-streamed university perspective to just keep working to get your degree.  I felt like there was a middle ground that wasn’t being discussed.  Because of my experience at the University of Utah, I was able to see what the university was like behind the scenes. I believe that it is important to graduate with much more than just a degree.  The piece of paper on its own isn’t really going to get you the career that you want.  I feel like there is nothing better than starting a business to do that.  That is why I wrote The College Entrepreneur.

In This Episode: 

• One of the biggest risks out there that I've seen 
  
  
• Why it's important to invest in yourself
  
  
• Why networking is so important in the business world
  
• and so much more! 

The Value Blindspot is something that happens to most experts in their journey growing their business. We spend years honing a skill, building a community and creating a new understanding of the world. The problem is because of the new "expert" lens we view the world with, we lose the ability to communicate with our customers on a level that works for them. In this episode, we're going to learn what it looks like to have a value blind spot and how to get out of one.

• How learning the difference between problem-solving and results-based communication can make a huge difference in your marketing.
• How to dig deeper into your customer's stories to understand what they need.
• How to "get out of your own head" when it comes to your story.

Ryan Kulp is a world-traveling startup founder. He's created software products like Fomo. Despite having three different startups, he manages to stay fit and travel the world with his family (they've been traveling for the last two years).

In this episode, we get a glimpse into Ryan's mindset and approach to staying productive and thriving in many areas.

• How Ryan Manages three companies and still has time for the gym
• How he manages his remote communication while balancing these projects with world travel
• How Ryan turned the story of his reinvention into a method he calls and book called Fitness For Hackers

In today's episode we hear from Brandon Credeur, who trains health experts in sales and owns several functional medicine clinics. We discuss:

• How he is adapting his sales strategy.
• What we see happening in the market.
• Ideas for the next steps and perspectives for many entrepreneurs who are seeking opportunities in these changing times.

In last week’s episode (part one of this two-part series), I talked about what a proprietary process is, what it can do for your business, and listed some examples of an ideal time to use one. In this week’s episode, I’m going to take you through the process of actually building one. So if you didn’t listen to part one, I suggest you do that now. 

 

If you already did, let’s begin this three-step journey of building one of your own. 

Working on upping my game this year and I am doing some on my inner story. I’ve been going through a process to identify the sabotaging beliefs and fears that hold me back and translating them into powerful words to fuel my success.

Today I’m going to give you a glimpse into that process by working with some of my own worst fears. I have a special trick for turning the voice of fear from a lion's roar to a chipmunk's chirp.

Resources Mentioned 

Proprietary Process Template

Fullcast

Advance Your Reach

 

3 Lessons We Learned From This Episode 

• The proprietary process: What is it & why should I care? (03:29 - 06:35)
• How implementing a proprietary process can provide confidence & clarity in the value you provide (05:21 - 07:53)
• How The Story Engine implemented a proprietary process (09:19 - 10:41)

Connect with Kyle + The Story Engine

• Buy Kyle’s Book - Selling with Story
• Invite Kyle to speak (events or podcast)
• Apply to work with us
• Twitter
• Instagram
• LinkedIN

Twenty minutes ago I just got off of an intense Voxer discussion with my team.

The topic:
How can we help the health coaches and entrepreneurs in our audience thrive during The Great Coronavirus Shutdown of 2020?

Because while everyone is panicking that the sky is falling, there’s actually a HUGE opportunity for your business right now. The only thing that should be spreading like a virus right now is your message.

This week’s guest, legal expert, Lisa Fraley, explains how she helps coaches, small business owners, and service providers protect their business and intellectual property by making the law simple. Are you curious about legal protection, but overwhelmed by the process? Lisa explains some easy legal steps you can put in place to help support your business. 

 

Lisa, who is both an attorney and a life coach, wants you to know that the law doesn’t have to be scary. Her training as an attorney with the love and care of a life coach, allows her to look at the law in a practical and energetic way, and make it more approachable for you (even aligning legal steps with chakras). 

This week’s guest, productivity expert, Adam Moody, explains how using easy life hacks, such as simple systems, routines, and habits, can teach you how to not only invest in your business/career, but to invest in yourself.

 

In one example, Adam demonstrates how 30-60 minute weekly reflection exercises can allow you to ask yourself life’s important questions of: what’s working well, what’s not, and what can be automated, delegated, or deleted?  Discover how Adam’s exercise allows you to self-reflect and prioritize for a better tomorrow.  

Subscribe to the Podcast

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Resources Mentioned 

Nir Eyal Episode

The Productivity Academy

Semantic Mastery

3 Lessons We Learned From This Episode 

• How a 30-60 minute weekly reflection exercise can help you triage your weekly tasks (13:00-20:47)
• This method of self evaluation can help you answer life’s important questions (14:37-17:50)
• How little systems, habits, and routines can produce great personal investment results (23:09-25:23)
• Bonus: I provide storytelling coaching on how to easily sell your brand in three acts (5:35-13:00)

 

Connect with Adam Moody

Website

YouTube

Facebook

 

Connect with Kyle + The Story Engine

Buy Kyle’s Book - Selling with Story

Invite Kyle to speak (events or podcast)

Apply to work with us

Twitter

Instagram

LinkedIN