The Story of a Brand Show

In part two of this Feature, Yaw Aning, Co-Founder & CEO of Malomo, goes into detail about the ways in which Malomo improves the post-purchase experience. Malomo is very data-centric. It is able to track over 150 data points on every purchase. This affords companies the opportunity to provide specific, segmented content to consumers in tracking e-mails. Yaw talks about how this has helped many brands see a 2% repeat purchase rate. Yaw also gives an interesting view of the profound effect COVID-19 has had on e-commerce. Finally, Yaw gives his best advice to entrepreneurs. In part two, Yaw explains What sets his company apart from all other brands, How his love of numbers and data has helped give Malomo an edge over competitors, Why many of his customers see a quick payback of their subscriptions in the first month of service, What’s the next step for Malomo- integrating with SMS services, offering segmented suggestions for content based on unique data points, How COVID-19 has had a massive effect on the e-commerce market; seeing astronomical numbers that dwarf Black Friday, and how his brand can help solve these issues, What is his best advice for aspiring and up-and-coming entrepreneurs, and more.    Join us while Ramon Vela interviews Yaw in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Malomo visit: https://gomalomo.com/cf     MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

Have you ever ordered a product online, eagerly awaited its arrival, and then found yourself checking shipping status every couple of hours only to have to utilize a clunky, hard to navigate shipper's tracking page. Enter Malomo, a shipment tracking platform for e-commerce marketers that seeks to help brands extend their brand experience while providing better communication with consumers during the shipping process. In this episode, Co-Founder & CEO,  Yaw Aning introduces his unique platform and how it has helped brands build better relationships with their customers. Here’s his story… In part one of this feature Yaw discusses How his unconventional career path provided valuable knowledge and experience, How he came to find his business partner and why they work so well together, How pioneering a brand-new service brought on specific challenges to overcome, How and why his shipment tracking platform is so successful, How and why the platform empowers companies during the post-purchase experience, Which types of companies benefit most from using his service.   Join us while Ramon Vela interviews Yaw in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Malomo visit: https://gomalomo.com/cf     MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

In the next half of this Feature, Chris Meade, Co-Founder & CEO of CROSSNET, dives into the 500% increase in sales due to quarantine. He talks about the high demand for sporting goods and how he has been able to keep up. He discusses the importance of securing a patent and meticulously tracking every dollar of sales in the first year of operation. He talks about plans to grow the sport, how his team is creating buzz, and what he’s looking forward to in the future. In part two, Chris discusses How quarantine drove sales up 500%, How they were able to obtain a patent early on, and why that was such a crucial step, The different ways they are growing the sport; Crossnet is being used in over 5,000 physical education classrooms nationwide to teach volleyball, How they’re starting events and tournaments around the country and creating massive buzz around the sport, Landing partnerships with Wilson and Dick’s Sporting Goods, What he hopes to accomplish next in business, and so much more. 

  Join us while Ramon Vela interviews Chris in Part 2 of this episode and listen to them share the inside story of their brand. For more on CROSSNET visit: https://www.crossnetgame.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

Recorded in my closet during Lockdown. Audio is choppy but the wisdom is real.

 

In the first Part of this Feature, co-founder and co-inventor of CROSSNET, Chris Meade talks about the early stages of building his brand. Growing up in a small farm town, Chris always dreamed of starting his own company. He moved to New York and worked several jobs that paid the bills but left him feeling exhausted and unfulfilled. Determined to free himself from the drudgery of the 9-to-5, Chris sat down one summer night with his best friend Mike, and brother Greg, to brainstorm ideas. Find out how “4-square volleyball” turned into a multi-million dollar phenomenon. This is the story of CROSSNET. In part one, Chris talks about His personal journey from growing up in a small town to working for Uber Eats in New York and dreaming of starting his own business, How he came up with the concept of CROSSNET with his best friend Mike and brother Greg, How they used 2 badminton nets to design the prototype, What led to the big decision to quit their jobs and move to Miami, How they sold their first 50 units and were able to jump to 2,500 units per order, How they scaled from $80,000 annual sales to over $12 million in just two years.

  Join us while Ramon Vela interviews Chris in Part 1 of this episode and listen to them share the inside story of their brand. For more on CROSSNET visit: https://www.crossnetgame.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

Recorded in my closet during the lockdown. Audio is choppy but the wisdom is real.    In part two,  Pete Maldonado, Co-Founder & CEO of CHOMPS talks about how good timing and key partnerships helped increase the demand for Chomps. He then discusses the ways in which his brand has been affected by COVID-19 and how they’ve been able to pivot successfully. Pete also talks about the rising trend of plant-based protein, and the bold move to market his meat sticks to vegans. Raw, authentic, and unapologetic, Pete’s passion and commitment to quality make Chomps a beloved brand.   In part two of this feature, Pete discusses: How a partnership with the Whole 30 diet system and the rise of Keto/Paleo diet trends increased the demand his product, How his company has been impacted by the recent “stay-at-home” orders, How the brand has shifted marketing strategies and re-focused more toward e-commerce, Why he doesn’t see the rising trend of plant-based protein products as a long-term threat, How his unconventional method of marketing to vegans has paid off, Why he believes people love Chomps and what keeps them coming back for more. Join us while Ramon Vela interviews Pete in Part 2 of this episode and gets the inside story of this amazing brand. For more on CHOMPS visit: https://chomps.com/ Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

Recorded in my closet during the lockdown. Audio is choppy but the wisdom is real.    Many Americans live fast-paced, on-the-go lifestyles. This doesn't always make it easy to find the time to sit down and enjoy a healthy meal. What’s worse is that many “healthy snacks” are actually full of preservatives and loaded with sugar. So, what does it take to get some clean protein on the go? Create your own product, of course.    That’s exactly what Pete Maldonado did when he co-founded CHOMPS: the all-natural, grass-fed, non-GMO, keto-friendly, certified humane meat sticks. Here’s his story… In Part one, Pete talks about How his early days as a fitness trainer triggered the need for a new product, Why his first business venture, called Frozen Fitness, failed, and the valuable lessons learned, How he came back with a smaller, much simpler idea: the meat stick, How an initial investment of $3,250, “Getting as scrappy as you possibly can get,” and “a few hundred bucks of Facebook ads,” led to CHOMPS selling out inventory in only 30 days, How Chomps eventually catapulted itself onto the national market when it was incidentally featured on the front page of uncrate.com and so much more.  Join us while Ramon Vela interviews Pete in Part 1of this episode and gets the inside story of this amazing brand. For more on CHOMPS visit: https://chomps.com/ Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

In the second part of this Feature, Bethany McDaniel, founder, and CEO of Primally Pure discusses the challenges and lessons learned while nurturing the expansion of her brand. She talks about her personal journey of growing into the role of CEO, and how her company has been able to thrive during a global pandemic. In Part 2 of this feature, Bethany talks about, The difficult task of scaling up her company, What mishaps and mistakes were made during the hiring process, and, How her mistakes helped her learn crucial managerial skills, How she branched out from e-commerce and opened up a holistic spa, How she built personal connections with her customers through her blog and social media presence, How she credits a personal connection as being a key differentiator and the main reason her company has seen an increase in sales during a global lockdown, Bethany then gives a run-down of top-selling products and her vision of the future, and so much more.   Join us while Ramon Vela interviews Bethany in Part 2 of this episode and listen to her share the inside story of a brand.   For more on Primally Pure visit: https://primallypure.com/     MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

Since she was young, Bethany McDaniel, founder, and CEO of Primally Pure had always had the entrepreneurial spirit. As a young girl, she created her own lip balms from a recipe she found in a magazine. She enjoyed relative success for her crafty efforts and youthful determination. But she never intended on becoming the next big-time CEO. A humble recommendation from a co-worker to use jojoba oil to treat her long-standing battle with acne planted the seed that would grow to become Primally Pure. Here is her story… In Part 1 of this feature, Bethany discusses The organic evolution of her natural skincare products, How she struggled with acne, How she received misguided information from trusted professionals, How she worked several odd jobs while pondering what she truly wanted to do with her life, How she discovered, through a co-worker, a natural remedy that helped balance her skin, Her passion for creating natural skincare products at home, How she continued creating recipes while working on her husband’s family farm, How Bethany began selling her home-made products on the farm’s website, How Her knack for writing helped spread the valuable information on the importance of natural, holistic remedies and products, How her small but loyal following helped her realize that her products really helped people, How she never planned for Primally Pure to be successful, Her hiring mistakes, and so much more!    Join us while Ramon Vela interviews Bethany in Part 1 of this episode and listen to her share the inside story of a brand.   For more on Primally Pure visit: https://primallypure.com/     MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

In the next half of this Feature, Co-Founders Fran Dunaway and Naomi Gonzalez of TomBoyX continue to share their incredible journey in growing this amazing gender-neutral underwear and apparel brand. In part 2, Co-Founders Fran and Naomi discuss When your community supports your brand, The First responder campaign, Building a brand where customers feel comfortable with, Why they don't want to be the brand to tell you you're cool -- you already are, How they're flipping the notion of what a brand is, How their building a brand based on personal values, Why people should put their dollars on brands that care for them, Why they take stances on things they care about, Why attention to fit and quality is unparalleled, What Tomboy means to them, How they include plus-size models and sizes, and so much more. 

  Join us while Ramon Vela interviews Fran and Naomi in Part 2 of this episode and listen to them share the inside story of their brand. For more on TomboyX visit: https://tomboyx.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

Co-Founders Fran Dunaway and Naomi Gonzalez of TomBoyX share with us their incredible journey of designing gender-neutral underwear and apparel that provides high-quality clothing for everyone. Despite their initial success, they struggled with creating a boxer brief/shorts that would fit a woman’s body made with top-notch quality, exceptional comfort, and cute as well. But eventually and with lots of feedback from customers they got it right and the rest is history.    In part 1, Fran and Naomi discuss How to find a product that benefits a community, How to actively-listen so you can serve your consumers more directly, How to have a brand that people want to trust through sharing their stories, Why they approach life with an all-in-lean-in-attitude, Taking the ego out of building a business, Why they want to make decision-based on values first, economics second, How to run a brand when married to your co-Founder, Advice for potential entrepreneurs, and so much more. 

  Join us while Ramon Vela interviews Fran and Naomi in Part 1 of this episode and listen to them share the inside story of their brand. For more on TomboyX visit: https://tomboyx.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com