The Story of a Brand Show

In the second half of this feature Ann Keltz, Co-Founder of Goal Five goes into detail about the exponential growth of the company. She delicately discusses how Goal Five has thrived amidst the global pandemic. She recalls how a company retreat back in September of 2019 set into motion everything the company would need to thrive in 2020. She then explains the advantage of creating a team of leaders that are able to come together to achieve a common goal. In part two of this episode Ann talks about How the public has responded to the brand; Which items have become “hero products” and why; How Goal Five is disrupting the sports apparel industry and innovating traditional products; How and why her brand has achieved massive success in a time of crisis; Why she believes the sporting goods industry is “crisis-proof”; What she considers to be the best advice for future founders, and more. 

Did you know that only 4% of all sports media across the board is dedicated to women’s sports? And yet, since the passing of Title IX in 1972 the number of girls and women in sport has increased dramatically. While some progress has been made, many feel it is moving at a snail’s pace. Ann Keltz, Co-Founder of Goal Five, grew up playing soccer. In her youth, she was often the only girl on the team. Throughout her high school years, and while playing at Harvard University, she experienced the struggles many female athletes face: lack of funding, lack of proper resources, lack of support, and ill-fitting uniforms. Goal Five, “the soccer brand for her,” has stepped up to help fill in the gaps. It is a brand run by women, for women. They provide soccer training gear that is properly fitted for women’s bodies. Their mission is to advance gender equality for women in sport. Here is the story of a brand... In part one of this episode Ann discusses Her early memories as a young female soccer player and how the different challenges she faced influenced her perspective in business; Why she spent ten years searching for a mission-driven company and how she stayed connected to the soccer community; Why staying true to her North Star was paramount in her professional development; How Goal Five was created and the important mission it set out to accomplish; Shocking and surprising statistics surrounding women in sports; Why she believes the story of the “underdog” is so intriguing; How her company was able to solve the infamous “shrink and pink” problem and so much more.

Join us while Ramon Vela interviews Ann in Part 1 of this episode and listen to him share the inside story of their brand. For more on Goal Five visit: https://goalfive.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In the next part of this episode, Steve Weiss, CEO of MuteSix, gives his best advice for up-and-coming entrepreneurs. He gives an in-depth discussion regarding the recent events surrounding Covid-19. And although he sees much skepticism among consumers, he admits that this is a perfect opportunity for anyone looking to start a new business. All this and more. In the second part of this episode, Steve talks about What advice he would give to brands getting started; focusing on the consumer, solution-oriented; Consumer trends post-pandemic, skepticism among consumers; What changes his brand will be making; possibly working from home as a long-term option; Why he believes this is the perfect time to start a new business; being open-minded to different ways of finding a job or starting a business; Which e-commerce companies he likes to work with; re-strategizing wholesale companies who want to transition to e-commerce, and more. Join us while Ramon Vela interviews Steve in Part 2 of this episode and listen to him share the inside story of a brand. For more on MuteSix visit: https://www.mutesix.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - https://www.retentionscience.com/

In the first part of this episode Steve Weiss, CEO of MuteSix, talks about the early days transitioning from stand-up comedy to digital marketing. He delves deep into what drives his passion to help e-commerce brands succeed. He then offers an insight into how he has built such high morale within his company and why it’s so important to him. All this and more... In the first part of this episode, Steve talks about The early vision of MuteSix, how he blended his comedy career with his interest in direct to consumer commerce; How his comedic skills translate into working in sales; the learning curve transitioning into sales and marketing; How he was able to create a positive culture in his company; his core values as a CEO and leader; How his company has been impacted by the pandemic; taking time to check-in with the team; How the clients of Mute Six have responded to the pandemic; the advice he is able to give; the opportunity many direct to consumer brands have available during this time; Which marketing channels are working best in his opinion, and more.  Join us while Ramon Vela interviews Steve in Part 1 of this episode and listen to him share the inside story of a brand. For more on MuteSix visit: https://www.mutesix.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

Join us while Ramon Vela interviews Ariel in Part 2 of this episode and listen to him share the inside story of their brand. For more on La Di Da visit: https://drinkladida.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

Join us while Ramon Vela interviews Ariel in Part 1 of this episode and listen to him share the inside story of their brand. For more on La Di Da visit: https://drinkladida.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com