The Story of a Brand Show

In the second part of this Feature, Asha & Jai Farswani, Co-Founders of AshaPops Superfoods, continuing telling the story of this delicious low-calorie plant-based superfood snack.   In part 2, Asha & Jai discuss Why current health trends are moving AshaPops forward; Why Fresh Live Food is crucial for your diet; The AshaPops ideal customers; The different ways fans are eating AshaPops; The future of AshaPops; Why Asha is the Chief Energy Officer; Why Ayurveda, energy foods must be shared with the world; Having your mother as a co-Founder; and more.   

Join us while Ramon Vela interviews Asha & Jai in Part 2 of this episode and listen to them share the inside story of a brand. For more on AshaPops visit: https://ashapops.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

In the first part of this episode Asha & Jai Farswani, Co-Founders of AshaPops Superfoods, enthusiastically describe their journey from Asha's early years, her medical diagnosis, and how she used ancient wisdom, love, and water Lilies to heal herself naturally with food from her childhood. This is their story. In the first part of this episode, Asha & Jai discuss What is AshaPops, Asha's early years and diagnosis, How Jai's VC friend couldn't get enough of AshaPops, Getting proof of concept at Farmer's markets, Why preparing food with the right emotion is important, How Asha's Good energy is contagious, Why AshaPops is about ancient wisdom, How Ayurveda plays a part in AshaPops, and more.   

Join us while Ramon Vela interviews Asha & Jai in Part 1 of this episode and listen to them share the inside story of a brand. For more on AshaPops visit: https://ashapops.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

In the second part of this Feature, Juno & Co. CMO and Co-Founder Mira (Torres) Peterson talks about overcoming new challenges as the CEO of a highly successful brand. She gives her best advice for future entrepreneurs and entertains the idea of becoming a public speaker someday. She gives a detailed run-down of top-selling Juno Co. items and why she loves a low price point. All this and more.   In the next part of this episode Mira talks about What are the brand values; confidence for women, setting an example for young women of color who want to get into the business; What were her biggest challenges in the beginning; manufacturing, keeping up with demand; What’s her best advice for young entrepreneurs; How her company has been affected by COVID, employees working better from home than in the office, considering mental health going forward; Prioritizing skincare over make-up following COVID-19 effects, less make-up; Top-selling products, what sets them apart, game-changing ingredients; Why making affordable products are so important for her; using her own personal experience, watching price-points; How she connects with her community; social media, surveys, polls, focus groups; If she considers public speaking in the future; Why her brand is turning down a different road towards more self-care, skin-care, and more.    Join us while Ramon Vela interviews Mira in Part 2 of this episode and listen to her share the inside story of her brand. For more on JUNO & Co. visit: https://www.junoco.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In today’s episode, Juno & Co. CMO and Co-Founder Mira (Torres) Peterson talk about her incredible success in disrupting the beauty market. A resilient founder that has broken down every barrier that ever stood in her way, she is an inspiration to her growing community of confident women all across the world. This is her story. In the first part of this Feature, Mira talks about What she was doing before Juno & Co; took a break from working on a start-up, pitched the community-centered brand idea by co-founder Kyle; What about her personality allowed her to make the move from employee to the business owner; wanting to provide for her son, going through a divorce; How starting a business through challenging personal events helped her stay positive and focused; How she stays motivated to achieve her goals and resilient in the business world; How she and her co-founder complement each other's skills; how they met and why they work so well together; How they worked out the kinks to find their first viable product; how they were able to impressively leverage Kickstarter funds; What is the theme of Juno & Co’s community; building on relationships she formed at Ipsy, and more. 

    Join us while Ramon Vela interviews Mira in Part 1 of this episode and listen to her share the inside story of her brand. For more on JUNO & Co. visit: https://www.junoco.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In the next part of this feature, Keith B. Nowak, Founder & CEO at Ten Thousand, discusses the various changes in consumer behavior that have occurred in the past few years. He talks about the long journey of growing the brand and why it was so important for him to connect with his customers. Listen as he talks with great passion about what it takes to be a successful brand in an overly saturated market. All this and more. In part two of this feature, Keith discusses The changes in consumer behavior and how Ten Thousand works to better serve their community; How they have been able to build a strong community- authentic email marketing, CrossFit events, collaborating with athletes; Why it is so important to build brand congruence; doing the little, non-glamorous things; Why he feels so passionately about building a strong brand culture, incorporating values that go beyond the transactional level, going deeper and focusing on the why; How he learned to take the time to be patient and see the long-term vision of his brand; What his best advice for entrepreneurs, a special message for his customers; new launches coming up in the near future, and more.   Join us while Ramon Vela interviews Keith in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Ten Thousand visit: https://www.tenthousand.cc/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

Being an entrepreneur is no easy task. There are myriad challenges every step of the way and nothing is guaranteed. Success doesn’t come easy, but in the eyes of Keith B. Nowak, Founder and CEO at Ten Thousand it’s really quite simple: work hard, know your why, and keep going.   That is exactly how he was able to build a brand equipped to compete with the big boys of men’s sports apparel. Tune in and find out how Ten Thousand has incorporated fitness training keystones of efficiency, simplicity, and dogged determination to build an amazing product. This is the story of a brand. In the first part of the Feature Keith gives a rundown of his personal journey that led him to co-found Ten Thousand. He reveals how he was able to find a co-founder that perfectly complimented his strengths. He goes into detail about the steep learning curve he encountered in the early days, and why spending two years creating the perfect prototype paid off big time. All this and more... In part one of this feature, Keith talks about: His early days working as a VC and learning the ins-and-outs of direct to consumer businesses and brands; How he merged his professional experience with his personal passion for competitive sports; playing soccer professionally in Italy; The problem he encountered as an athlete that needed solving; sub-par buying experience and poor quality of training shorts; Why he is choosing to seek out the “owned retail” channel over wholesale as the next step in expansion; Why he faced a steep learning curve in the early days of building the brand; finding his co-founder and how they complement each other; Why he feels it is important for entrepreneurs to hit the ground running- benefits of learning as you go; What he feels is the differentiation of his brand; simplicity, quality, versatility, personalization, brand community, and more.   Join us while Ramon Vela interviews Keith in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Ten Thousand visit: https://www.tenthousand.cc/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

In the next part of this Feature, Oliver Zak and Selom Agbitor, Co-Founders of Mad Rabbit, get into more detail about the business aspects of creating their brand identity. They also give a sneak peek into new products coming down the pipeline. Oliver discusses the possibility of venturing outside of tattoo care. And the boys tell their tattoo stories. All this and more. In the second part, Oliver and Selom discuss: How they used customer feedback to reinforce their brand, small changes to improve shipping, polls for information; What new products and distribution patterns are on the horizon; wrestling with the idea of re-sale and retail, waiting for the right time and opportunity- still learning; What new products are on the pipeline; all-natural sunblock and soothing gel; Where they see the future of the brand, possibly venturing out beyond tattoos; What the brand “Mad Rabbit” means to them; creating a space for people to tell their stories, better education about caring for tattoos; What is the best advice they have for future entrepreneurs; “just get started”, “treat it like a hobby, not a job; What tattoos they got since creating Mad Rabbit, and more.   Join us while Ramon Vela interviews Selom & Oliver in Part 2 of this episode and listen to them share the inside story of a brand.   For more on Mad Rabbit Tattoo visit: https://www.madrabbittattoo.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

In today’s Feature co-founders, Oliver Zak and Selom Agbitor talk about all things Mad Rabbit. These college buddies always knew they wanted to start their own business. But it was their inexhaustible love of research that led them down the rabbit hole and into the world of tattoo aftercare. In a niche market full of possibilities, these co-founders are on the fast-track to success. Find out how two unique individuals created one unique brand, this is their story. In the first part of this episode, Selom and Oliver discuss Why they saw a need to develop skincare products specifically for tattoos; How the idea for their brand sprouted up while they were in college- how they prioritized their product over schoolwork, and how that paid off; The history of their friendship and their early experiences dabbling as entrepreneurs; Why they value their college experience; encourage others to learn outside the classroom as well; Why they decided to explore the tattoo market; the advantages of embracing the tattoo lifestyle; How their love of research turned out to be a key advantage for their success; What they did to start building a community around their brand; clever social media stunt, marketing, product feedback, and more.   Join us while Ramon Vela interviews Selom & Oliver in Part 1 of this episode and listen to them share the inside story of a brand.   For more on Mad Rabbit Tattoo visit: https://www.madrabbittattoo.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

In the next part of this Feature Matthias Metternich, co-founder of Art of Sport gives the lowdown on what makes Art of Sport so innovative. He discusses why it’s so important that the quality of products stays high, while prices stay low. And why he feels so connected to the values of his brand. All this and more. In the second part of this episode, Matthias discusses Why cost-effectiveness is so important to the brand, creating a healthy, high-quality product for the entire population, not just wealthy pockets; What makes the formulas so innovative, formula standards with integrity; How their products are being received publically; winning a new partnership with Target; How the brand has adapted during the pandemic; Why he feels so connected to the values of his brand; how he sees his brand as an athlete, striving for excellence and learning from mistakes, and more. Join us while Ramon Vela interviews Matthias in Part 2 of this episode and listen to him share the inside story of a brand. For more on Art of Sport visit: https://artofsport.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

In the first part of this Feature, Matthias Metternich, co-founder of Art of Sport talks enthusiastically about his men’s skincare line. Metternich’s impressive track record as a founder is only matched by the impressive list of athlete investors. His authentic passion for the brand comes from happy childhood memories with Nike. He openly discusses his admiration for the global brand. And he passionately explains why Art of Sport is for everyone. This is his story. In the first part of this episode, Matthias talks about His history as an entrepreneur, and his how his love of coding and computers drove his professional career; Why he admires Nike for its marketing message and on a personal level as an athlete; How he came up with the idea for his product- not paying attention to ingredients in things like creams, lotions, etc; the realization that the use of the word “sport” was being used inauthentically, saw room for a “disrupter” in men’s skincare; Why he embraces the athlete as a muse but wants to serve the entire athletic community, regular people, young people just starting out; emotionally connecting with people, not just the elite athlete; His philosophical thoughts on the purpose of a brand- the emotional, cultural relevance, reaching out with grassroots interaction; The demand for high-level design and aesthetics, and how the brand lives up to the expectations; The wide array of athletes they’ve chosen to partner with; diversity in ethnicity, socio-economic background, personalities, sports, etc. Join us while Ramon Vela interviews Matthias in Part 1 of this episode and listen to him share the inside story of a brand. For more on Art of Sport visit: https://artofsport.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com