The Story of a Brand Show

In the second part of this Feature, Denis V Detobel goes through the ingenuity that went into making a soda that tastes great but has only 35 calories. As he mentions, it’s the ideal balance between sweetness and healthiness. Using all organic, natural products, Soda Bossa speaks for itself when it shows how great tasting it could be whether it’s the Dragon Fruit flavor, Yerba Mate, and Brazil’s own Premium Guarana. Here's the rest of the story.  In part two, Denis discusses COVID plans and implications; What the consumer wants; Patience and frugality are always key; Don’t be afraid to be small and perfect what you have right now; Plans for the future; Last thoughts on ingredients; And much more.      Join us while Ramon Vela interviews Denis in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Soda Bossa visit: https://sodabossa.com/     Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com/sob

In the first part of this Feature, the Bossa Nova of soda, himself, Denis V Detobel, Founder of Soda Bossa, comes on The Story of A Brand to talk about his company SodaBossa. Denis Detobel’s travels from Central America to Hawaii to California are impressive, but SodaBossa proves that Detobel’s heart will always remain in the hands of Brazil. Through passion, experience, and more importantly, hard work, Detobel works his way up and completes the rite of passage to owning a successful brand. When you’re an up and coming brand, it’s always important to be a lifelong learner. Take the time to learn, observe the actions of others, study, and as Detobel shows, your time will come. There IS positivity in what we experience. Here's his story. In part one, Denis discusses His travels and inspiration; Building Soda Bossa; The rite of passage; What is the Brazilian Spark; Using the pandemic as a time to pivot & restructure; Adapting the Brazilian version of Coca-Cola for new markets; and more.      Join us while Ramon Vela interviews Denis in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Soda Bossa visit: https://sodabossa.com/     Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com/sob

In the second part of this Feature, CEO Dominique Zimmermann and President Christian Zimmermann of Bombshell Sportswear, continue sharing their story and their commitment to quality athletic clothing and their customers.   Chris talks about balancing out different roles in order to help Bombshell run smoothly. Whether he was "Kevin from Customer Service" by day or the President of Bombshell, making the jump from medicine to fashion wasn’t always easy for Chris but he quickly learned the ins and outs of running a business as well as understanding the world of women’s athletic wear. Here's the rest of their story.   In part two of this episode, Dominique and Christian discuss Chris Zimmermann’s origins; Marketing through the pandemic; How to keep your products locally manufactured; Listening to the customers and being part of their community; Filling a niche in the market; Choosing the right million-dollar idea; The future of bombshell; Why it was so important to patent their designs; And so much more.    Join us while Ramon Vela interviews Dominique and Chris in Part 2 of this episode and listen to them share the inside story of a brand. For more on Bombshell Sportswear visit: https://www.bombshellsportswear.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/sob

In this Feature, self-starter, Designer & CEO Dominique Zimmermann and President Christian Zimmermann of Bombshell Sportswear, introduce us to the story of Bombshell. Bombshell Sportswear produces athletic clothing to not only help women look good but help induce the confidence that it takes to feel good. Dominique shares how important it is to not only believe in your vision but to never settle for anything less. It's more than faith, trust, and pixie dust, as Zimmerman proves, it's hard work, paying your dues, and showing to everyone that your dream is worth achieving. Here's their story. In the first part of this episode, Dominique and Christian discuss The meaning behind and reason for creating Bombshell Sportswear; The origins of Dominique Zimmerman; The challenges of building a business; How to turn your vision into a reality; Remembering to pay your dues; and so much more. 

  Join us while Ramon Vela interviews Dominique and Chris in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Bombshell Sportswear visit: https://www.bombshellsportswear.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/sob

In the second part of this Feature, Sam Lewkowict, Founder & CEO of Black Wolf, shares what it means to truly believe in an idea and do whatever it takes in order to make it come true. As he states, "starting from scratch isn’t always going to be a terrible experience, but it’s an experience like none other".  Just the sheer thought that YOU were able to create a life-changing experience for the customer is rewarding in itself. With this episode, we talk about the trials and tribulations of always being customer-centric and working toward designing products that will always perform.

  In part two, Sam talks about Breaking boundaries when it comes to male confusion in skincare; Believing in yourself when others won’t; Creating an experience that the customer will Notice; How to Get Up After Getting Punched in the Face Every Day; The future of BlackWolf Nation; What makes Black Wolf different from other brands and so much more.    Join us while Ramon Vela interviews Sam in Part 2 of this episode and listen to him share the inside story of a brand. For more on Black Wolf visit: https://blackwolfnation.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob

For Sam Lewkowict, Founder & CEO of Black Wolf and his brother, the goal was simple: make the process of buying and using skincare for guys as simple as possible. The challenge was that they were young, had no clue how to manufacture or produce skincare products, had no money, no network only a burning desire to make it happen. Here's their story.

In the first part of this Feature, Sam talks about How they got the idea for a skincare product, The challenges of starting the brand, How to get over a steep learning curve, Breaking down the manufacturing process, How to persuade someone to give you a chance, Why being loyal and helping others in business is important to them, The process of developing a skincare formula, Why you must choose between efficacy and marketing, How they initially raised funds, Using credit cards and Brex, and so much more.    Join us while Ramon Vela interviews Sam in Part 1 of this episode and listen to him share the inside story of a brand. For more on Black Wolf visit: https://blackwolfnation.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob

According to Gmail and other ISPs, the two most important things in email marketing are data and relevancy. But with an overwhelming amount of data to review and analyze, how are marketers able to better understand their customers, make smart decisions, and take action?

In the second part of this Feature, Jerry Jao, Co-Founder & CEO of ReSci, shares how his email marketing platform is different than 99.99% of all email apps in the market. How customer buying/browsing behavior has changed in the last 5 months and how the ReSci platform could help you be mindful and sensitive to customer behavior.  In part two, Jerry discusses Creating that Nordstrom shopping experience online; How COVID changed customer behavior and how to address it; Aiming for the right storytelling through marketing; Why you should be kind to others and yourself; Why self-care is one of the most important things you could do; Top brands that use ReSci, How the platform can tell you which customers will buy again, their lifetime value, which sale items, back in stock or new arrival products each customer wants and even tell you what incentive will move them to buy; And much much, more.

 

Join us while Ramon Vela interviews Jerry in Part 2 of this episode and listen to him share the inside story of a brand.   For more on ReSci visit: https://www.retentionscience.com/sob

Treating people like individuals in a one-to-one fashion is the ultimate goal for a digital marketer. However, analyzing the millions of data points from customer interactions and acting upon the data to make smart decisions can be overwhelming and challenging. For Jerry Jao and ReSci, the challenge motivates them. In the first part of this Feature, Jerry Jao, Co-Founder & CEO of ReSci, sits down with us and shares why customers have referred to their platform as the “Tesla of Email Marketing”. What it's like innovating in an area of digital marketing that hasn’t seen innovation in over 10 years. Why whether it's predictions, automation, recommendations, or the platform's self-driving autonomous features, the key is keeping the customer at the center. In part one, Jerry discusses The start of Jerry Jao, the Fifth-grade Entrepreneur; How being raised by a single mother inspired Jerry; Innovating the Email experience from the ground up; Why the customer deserves to be treated as a unique individual; Using data science to improve subject lines; Avoiding the limitations inherent in other email platforms; How ReSci improves engagement and revenue, and more.

 

Join us while Ramon Vela interviews Jerry in Part 1 of this episode and listen to him share the inside story of a brand.   For more on ReSci visit: https://www.retentionscience.com/sob

 

Co-Founders Sam Madani and Amin Anjedani of BOMANI Cold Buzz, always find the time to keep things light-hearted as they share the personal side of the BOMANI journey including interesting stories during development. While we’re keeping the mood lighthearted, they’ve also shared the secrets on how to make the drink light while remaining vegan, kosher, non-GMO, etc. If you’re concerned about the ingredients that go into your cold brew coffee or beverage, your safest bet is always BOMANI. Here's the rest of the story.   In Part 1, Sam and Amin discuss: Creating A broad target audience; How a Mom taught us that a business is more than a good plan; Understanding the market and competitors; Creating a beverage that's malleable and unique to each consumer; How COVID-19 impacted digital marketing; How it's important to be anti-racist; and so much more.    Join us while Ramon Vela interviews Sam and Amin in Part 2 of this episode and listen to them share the inside story of a brand.   For more on BOMANI Cold Buzz visit: https://www.bomanicoldbuzz.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

Co-Founders Sam Madani and Amin Anjedani do more than just represent BOMANI Cold Buzz, they always go the extra mile to make sure to put the consumer first.     Growing up in entrepreneurial settings, it was no surprise that Bomani Cold Buzz has become the success that it has as their patience and hard work come together to make the perfect mix between coffee and alcohol. This coffee is perfect for those after work to get-togethers or midday brunches with your friends. It contains the social connection of sharing a beer, while keeping the intimacy of drinking an early morning coffee. Here's the Bomani Cold Buzz story. In Part 1, Sam and Amin discuss The Origins of Both Their Personal UpBringings and Professional Relationship; The Early Developments of Bomani; Patience When It Comes to Amin’s Love For Detail; Creating a Directed-to-Consumer Platform that Remains Consistent; Advice for Young Entrepreneurs; and so much more.    Join us while Ramon Vela interviews Sam and Amin in Part 1 of this episode and listen to them share the inside story of a brand.   For more on BOMANI Cold Buzz visit: https://www.bomanicoldbuzz.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com