The Story of a Brand Show

In the second part of this Feature, Scott Montgomery, Founder & President at CrankTank, gives us the details of the company while also giving insightful predictions of the e-commerce environment as a result of COVID 19 changes. From aiding the digital transition of small to large business, Montgomery gives insights on how to grow your business while competing with others who may seem more digitally native. Here' the rest of the story.   In part two, Scott discusses The implication of digital marketing during COVID; How to keep up with digitally native brands; The consumer effects of seeing an Instagram ad; Focusing on commerce optimized market strategies; How to grow your audience; And so much more.    Join us while Ramon Vela interviews Scott in Part 2 of this episode and listen to him share the inside story of a brand.   For more on CrankTank visit: https://cranktank.net/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

Through CrankTank, Scott Montgomery, Founder & President at CrankTank, has created a way for traditional brick and mortar companies to make the “D to C” shift. Montgomery recounts his background as an instinctive entrepreneur selling dictionaries during the 1980’s Detroit recession to becoming a lifelong learner in his father's business, in order to build the digital marketing agency, CrankTank. CrankTank introduces the opportunity for digital growth through blending both the traditional retail strategies and complementing it with newer digital retail channels.   In part one, Scott discusses: The origins of CrankTank starting with Cannondale; The importance of being a lifelong learner; How international business has affected CrankTank; The “D to C” shift switching to Direct to Consumers; How to use Amazon to better your brand; And so much more.    Join us while Ramon Vela interviews Scott in Part 1 of this episode and listen to him share the inside story of a brand.   For more on CrankTank visit: https://cranktank.net/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

In the second part of this Feature, Matt Bahr, Founder & CEO of EnquireLabs, shares why EnquireLabs is changing the game when it comes to gathering qualitative data to use for your company’s decision making.     At the heart of it, the platform allows your company to open up two-way communication between you and your customers thereby gaining valuable feedback but also helps to build community with your brand and consumers. Here's the rest of the story.   In the first part, Matt discusses Building communication paths with your customers; Ways to use the data given to you by EnquireLabs; Introducing a two-step functionality; Using Snapchat & TikTok as an investment; Measuring the immeasurable; What is "Participatory Marketing"; Taking away privacy to allow open conversation between company & consumer; And so much more.    Join us while Ramon Vela interviews Matt in Part 2 of this episode and listen to him share the inside story of a brand. For more on EnquireLabs visit: https://enquirelabs.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

In the first part of this Feature, Matt Bahr, Founder & CEO of EnquireLabs, talks to us about the journey of building EnquireLabs. EnquireLabs works to innovate the collecting of qualitative data through survey attributions. Despite the popular trend of using more and more complex tech through cookies, EnquireLabs finds it's best for you to simply ask your customers what they want. The importance of customer feedback shines now more than ever as EnquireLabs works with some of the most successful customer-centric Shopify brands. This is his story.   In the first part, Matt discusses: Origins of EnquireLabs; Challenges at startup and overcoming those challenges; The importance of survey data; Allocating your time; Drinking the Facebook kool-aid; Cookie-base vs. post-purchase surveys; Building a relationship with your customers; And so much more.    Join us while Ramon Vela interviews Matt in Part 1 of this episode and listen to him share the inside story of a brand. For more on EnquireLabs visit: https://enquirelabs.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

As a musician, Trey Lockerbie, Co-Founder & CEO of Better Booch, likes to think of Better Booch Kombucha as an album and he's trying really hard to not have one bad song on the album. That's the reason why they've developed a deep knowledge of tea and why their teams are constantly innovating around brewing procedures, sustainable packaging, and new flavors like Hola Horchata. They've also committed to being uncompromising in one area: server cold kombucha. For many brands, the challenge of shipping a cold product forces these brands to make compromises. For Better Booch, cold kombucha is the only way to go.  In part two of this Feature, Trey discusses: Overcoming logistical challenges; Why they followed the example of craft beer; Why cans are better than bottles; Sustainable packaging; Why deep knowledge of tea is their differentiator; Review of Better Booch flavors; The future of Better Booch; Raising funds for more innovation; And more.      Join us while Ramon Vela interviews Trey in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Better Booch visit: https://www.betterbooch.com/     Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com/sob

In the first part of this Feature, Trey Lockerbie, Co-Founder & CEO of Better Booch, shares the story of how his wife and himself were feeling the toll of constantly touring as backup musicians. They knew that they didn't want to still be touring as they got older so they looked for a way to make extra cash and selling Kombucha at a Farmer's market sounded like a great idea. They didn't realize that it would be so much work comprising of lots of mistakes along the way but what made up for it was how they felt about brewing what they considered to be the best Kombucha on the market with better ingredients and brewing process. They were excited that it taste great but was also good for you. Here's their story,  In part one, Trey discusses: What is Better Booch, Why their brewing process and ingredients are different than other Kombucha drinks; How their staff consists of Brewers and scientist, Why true Kombucha stays cold; Why they use clean ingredients; What role Trey's sister played in introducing him to Kombucha; Their life as musicians; Remembering the first bottle sold; Why zero to 1 is the biggest step; Advice for entrepreneurs; The similarities between Kombucha and songwriting;  And more.      Join us while Ramon Vela interviews Trey in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Better Booch visit: https://www.betterbooch.com/     Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com/sob

From an e-commerce standpoint, COVID has turned the world of brick and mortar retail into the world of digital retail. In this episode, Joshua Chin, Co-Founder & CEO of Chronos Agency talks about this acceleration and need for rapid digital transformation for many companies who were previously more focused on other distribution models such as physical retail. He also talks about the importance of email marketing and conversion strategies. Plus he recommends that newer brands shouldn’t get stuck solely on social media as it may stunt their growth.  Here's the rest of his story.    In the second part of this Feature, Joshua talks about Personal vs corporate perspective within the COVID Lens; International market differences for brands; Understanding the true value in Email Marketing; Email marketing & social media channels: two sides of the same coin; Post-COVID Predictions regarding brands and e-commerce; The future of Chronos and introducing complementary services; And so much more.    Join us while Ramon Vela interviews Joshua in Part 2 of this episode and listen to him share the inside story of a brand. For more on Chronos Agency visit: https://chronos.agency/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob

Chronos Agency steps onto the show with Joshua Chin, Co-Founder & CEO of Chronos Agency. Chronos Agency is a company that focuses on increasing e-commerce brands’ email marketing ROI. Chronos optimizes email strategies in order to expand a brand's message from just the standard campaign templates to custom workflows that deliver a relevant email that will two things: bring in more revenue & keep your customers coming back. Here's the story of how Joshua built his international email marketing agency.    In the first part of this Feature, Joshua talks about The origins of the Chronos Agency; Building a company on the experience of side hustles; Accidentally falling into your first sales pitch; What Chronos Agency does; Pivoting towards an e-commerce focused niche; The frameworks used for Clients; and so much more.    Join us while Ramon Vela interviews Joshua in Part 1 of this episode and listen to him share the inside story of a brand. For more on Chronos Agency visit: https://chronos.agency/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob

Whether people use an existing blend or participate in the Vejo+ personalized program, Christoph Bertsch, Founder & CEO at Vejo,  shares that understanding their customers at a deeper level and constant innovation is keeping Vejo moving the needle to help people have a better healthier life. Here's the rest of the story.   In part two, Christoph discusses: Why many ailments are due to lack of nutrition; What is the Vejo+ program; Creating personalized pods for athletes; What's their Nourish the Hero program; What is Vejo's vision of the future; Why his goal is to make health cool; and so much more.    Join us while Ramon Vela interviews Christoph in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Vejo visit: https://www.vejo.com/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

After partaking in a couple of business ventures, Christoph Bertsch, Founder & CEO at Vejo, saw an opportunity in the market. So he put the pieces together and took that dive into creating Vejo. Christoph takes us through the process of innovating a single-use blender that focuses on helping the customer receive a truly convenient healthy experience while having it taste great. Whether it’s after a long hike under the Los Angeles sun or doing a run on the treadmill, Vejo makes it simple to have your choice of smoothies in just 30 seconds with the world’s first pod-based blender.   In part one, Christoph discusses The origins of Vejo; The process of innovating a new product; The importance of health in a post-COVID world; Dealing with anxieties and insecurities of change; Fixing the details for potential buyers; How to best showcase your company journey; and so much more.    Join us while Ramon Vela interviews Christoph in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Vejo visit: https://www.vejo.com/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com