The Story of a Brand Show

In the next part of this Feature, Andy Fitzsimons, VP of Strategy at Outfit.io, shares the processes and details of Outfit. We go into the ideal customer for Outfit and what it means to use this software to the best of its ability. Especially with partner organizations, when it comes to design it is no longer required to bring on more people, but the platform itself works as a single control center for all of those involved. Fitzsimons discusses what it means to upgrade the quality of the brand through the quality of the service.   In part two, Andy discusses: Serving the Ideal Customer at Outfit; How to Put the Customer in Safe Hands; Building a Platform that’s Ever-Changing with the E-Commerce Ecosystem; Creating the Best Brand Stories; and so much more.    Join us while Ramon Vela interviews Andy in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Outfit visit: https://outfit.io/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

In the first part of this Feature, Andy Fitzsimons, VP of Strategy at Outfit.io, sits down to discuss the Outfit journey.   Outfit is a brand automation organism creating tech in order to easier automate “on-brand marketing production.” Fitzsimons goes into his own background working and listening to other brands in order to produce true value for each of Outfit’s clients. Breaking ground and taking names, Outfit is built to adapt and change with the times. For all businesses with a distributed workforce or partner network, Outfit is set to compliment your company.   In part one, Andy discusses: The Start and Groundwork to Building Outfit; Creating a Brand Automation Platform; Talking Back with Value; Using Professional Designers with Traditional Tools; The Uses of Outfit; Long Term Solutions for Brands Here to Stay; and so much more.    Join us while Ramon Vela interviews Andy in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Outfit visit: https://outfit.io/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

In the second part of this Feature, Benjamin Davis, Founder & CEO of TryNow shares the process of perfecting TryNow whether it’s through integrating features to protect credit card scams or handling seamless returns. For brands handling all sorts of products from apparel to cosmetic brands, TryNow has become an easier way to create a necessary value for the customer. TryNow replaces the discount incentives with true “hands-on” customer experiences. Transitioning to in-store-type customer experience from what has become the usual way of doing e-commerce experience is seamless with TryNow’s willingness to help brands succeed. Together they're redesigning the ways in which we shop online.   In the second episode, Benjamin discusses Creating Less Friction and More Accessibility to Returns; Our Ideal Brands and How Diverse that Could Be; TryNow’s Process with the Check Out Cart; Replacing the Discount Incentive; Remarketing Strategies to Improve TryNow Experiences; Digitizing In-Store Experiences; and much, much more.    Join us while Ramon Vela interviews Benjamin in Part 2 of this episode and listen to him share the inside story of a brand.   For more on TryNow visit: https://www.trynow.io/

In the first part of this Feature, Benjamin Davis, Founder & CEO, joins the show today to talk about TryNow. TryNow is the software designed to bring the shopping experience that customers want to your Shopify store. Want to try on a specific jacket? Maybe you’re wondering whether those jeans fit with your favorite top? More importantly, maybe you’re concerned about making financial commitments and having to go through the hassle of return policies before even thinking about making a purchase.    Despite all those concerns that we’ve had before, TryNow brings the fitting room experience right to your doorstep. No financial scares, no messy return policies, all you do is pay for what you want to keep. With this episode, you'll discover that when you provide shoppers with something that they want, it improves the economics for the brand as well. And so it's a win-win for everyone involved, the shopper and the brands.    In the first episode, Benjamin discusses The Introduction and Value of TryNow; Bridging the Gap Between the Shopping Experience to E-Commerce Brands; Growing Through COVID; Fine-tuning the Details of the Software; Expanding the Experience of the Traditional Shopper; Introducing “Paycology” - the Psychology of What Customers are Thinking as They Check Out; The Importance of Building Product for the standpoint of the Consumer; and much more.     Join us while Ramon Vela interviews Benjamin in Part 1 of this episode and listen to him share the inside story of a brand.   For more on TryNow visit: https://www.trynow.io/

In part 2 of this Feature, Chad Mellen and Keith Bristol of Knack Bags, are back to discuss the specifics of the design of the bag. Whether it’s the unique design of the sunglasses pocket or the internal water bottle holder, Knack Bag is finding all types of designs to suit the urban professional’s needs. And while it's perfect for the urban professional, it's basically for anyone who finds themselves in need of getting from point A to point B, whether it's from the bedroom to the kitchen or from your home office to the client's office.  That’s the goal essentially, relieve the personal stress with just one simple backpack. Here's their story. In the second part, Keith and Chad discuss The Timing and Intertwining of Personal and Professional Lives When In a Startup; The Meaning Behind the Design and the Specifics of the Knack Bag; Expressing True Care Towards Customers; Visions for the Future of Knack Bag; Building a Community to Strengthen Company/Consumer Relationships; and so much more.    Join us while Ramon Vela interviews Keith and Chad in Part 2 of this episode and listen to them share the inside story of a brand. For more on Knack Bags visit: https://knackbags.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

In this Feature, Chad Mellen and Keith Bristol talk about the meaning behind Knack Bags and express the need for a fully functional, yet accessible bag. Whether it’s taking a day trip after work or merely balancing a personal, but a professional lifestyle, Knack Bag creates a simple bag that allows you to take off the stresses of finding your keys or protecting your laptop. After starting in 2017, they released the first versions of their bag in November 2018. They’ve been changing the idea of the traditional backpack since. Here's their story. In the first part of this episode, Keith and Chad discuss The Infamous Airport Story - How The Need For A Single Bag Started; Origins of Both Mellen and Bristow; The Impacts COVID 19 and the Adaptations of Uses for the Knack Bag; How It Is Running a Remote Company Before/During a Pandemic; The Benefits of Being Experienced in a Startup; and so much more. 

  Join us while Ramon Vela interviews Keith and Chad in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Knack Bags visit: https://knackbags.com/ Malomo - https://gomalomo.com/cf Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

During part two, Nicholas Reichenbach, Founder & CEO of Flow Alkaline Spring Water, shares advice for young entrepreneurs excited to turn their ideas into reality and how important it is to just “go for it.” Reichenbach also discusses the impacts of COVID and how Shawn Mendes and Post Malone’s contributions helped early on. As well as breaking down the true process of Alkaline water and how in Reichenbach's case, clean, healthier water could be closer than you think as he shares growing up next to Blue Lake Springs. In the second part of this Feature, Nicholas talks about COVID 19 and Running A Business During the Pandemic; Advice to all Future Entrepreneurs; Breaking Down Collagen and it’s a Factor in Water; Growing up on Blue Lake Springs and its Impact on the Inspiration of Flow; Alkalinity in Alka Seltzer; Reichenbach’s Long Line of Creating Healthier, Cleaner Sources of Water Starting With His Father   Join us while Ramon Vela interviews Nicholas in Part 2 of this episode and listen to him share the inside story of a brand. For more on Flow Alkaline Spring Water visit: https://flowhydration.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

After founding several companies and epiphanies at Burning Man, Nicholas Reichenbach, Founder & CEO of Flow Alkaline Spring Water hit the home run or home runs with his newest venture Flow Water. Flow Water is the next top brand of premium mineral water but eco-friendly features that help to diminish our carbon footprint. With an audience that just keeps growing, Reichenbach kicks off our podcast by sharing with us the environmentally-conscious principles that went into the packaging of Flow Water. 

In the first part of this Feature, Nicholas talks about The Journey to Creating Flow; Taking the Eco-Friendly Burning Man Lifestyle and Adapting it to EveryDay Life through Flow; Reichenbach’s Entrepreneurial Journey; How a Video Game Industry Teaches You to Tell A Story; From Fiji to Voss, Flow Sets Out To Become the Next Face of the Leading Water Bottle Brand; How Entrepreneurship is about being naive and tenacious, and much more.    Join us while Ramon Vela interviews Nicholas in Part 1 of this episode and listen to him share the inside story of a brand. For more on Flow Alkaline Spring Water visit: https://flowhydration.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

Ben Goodwin, Co-founder, CEO, and Formulator of OLIPOP PBC, gives us a taste on how the importance of company culture and ultimately the positive effects of focusing on humanism. In this episode, Ben talks about spreading positive healing through how we interact with others starting with our own co-workers. So, as Ben states, "say hello, create a connection, and eat clean bro".   In Part 2 of this Feature, Ben discusses: How authenticity and depth are pivotal in company culture; The importance of how company culture impacts us and our coworkers; How to be an expert in humans; Just wait until you get to 40:00 to hear about our his comments on Social Connection vs Individualism, and more.      Join us while Ramon Vela interviews Ben in Part 2 of this episode and listen to him share the inside story of a brand.   For more on OLIPOP PBC visit: https://drinkolipop.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

Whether it’s working on your digestion during your BART ride or swerving down the isles of your favorite Sprouts, Ben Goodwin, Co-founder, CEO, and Formulator of OLIPOP PBC, explains the importance of the microbiome and how to best to take care of it. As Olipop describes it best on their Instagram, “we’re all just bacteria babe” and it’s time we had a conversation on how best take care of that bacteria while enjoying the soda we drink. Here's their story. In Part 1, Ben discusses: The origins of the entrepreneurial mindset; The effects of the “American Diet”; Defining the microbiome and how eating healthier could make us happier; Can’t say it better than “Digestion is Crucial” Learn it, live it, love it, and more.      Join us while Ramon Vela interviews Ben in Part 1 of this episode and listen to him share the inside story of a brand.   For more on OLIPOP PBC visit: https://drinkolipop.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com