The Story of a Brand Show

In this Part 2 of this Feature, Diane Huynh, Co-Founder of Bo & Marrow,  shares some great entrepreneurial advice as well as the inside story of building a bone broth brand made with high-quality ingredients and prepared the old-fashioned way.   In part 2, Diane discusses How COVID has affected Bo and Marrow, How bone broth is good for immunity, Why they own their own food facility, How they solved their packaging issues, How their bone broth is made, Why her parents were ashamed and then proud of her, New products and the future of Bo and Marrow, How she solved the entrepreneur's follow-through dilemma, Diane's entrepreneurial advice and so much more.   Join us while Ramon Vela interviews Diane in Part 2 of this episode and listen to her share the inside story of his brand.     For more on Bo & Marrow visit: https://boandmarrow.com/     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

Hey everyone, please note this was recorded just a couple of weeks from the day we went into lockdown. It's very introspective and raw in some parts. I also recorded this episode in my closet. Some of the Audio is spotty but the wisdom is real.   In Part 2 of this Feature, Ryan Babenzien, Founder of GREATS,  continues sharing the story of GREATS, a premium luxury sneaker brand, while also sharing his thoughts on digital-native brands and COVID-19.    In Part 2, Ryan discusses What if Ryan was President, Thoughts on COVID Rescue Package, Why we need empathy from a President, The Brands for Better Coalition, How digitally native brands are giving back, Life for digitally native brands post-COVID, Keeping up mental health routine in lockdown, Why this crisis might focus us on what is important, and so much more.   Join us while Ramon Vela interviews Ryan and listen to him share the inside story of a brand.   For more on GREATS visit: https://www.greats.com/     The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20) Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

For Ryan Babenzien, Founder of GREATS, the first digitally native luxury sneaker brand, COVID-19 changed everything. Basically, their sales collapsed. They also chose to stop all of their marketing. It just didn't feel right. Instead they changed their message to help the community. And they followed a formula to get through the crisis. First, protect the team. Second, contribute to the community (their customers), and Third, grow.  Join us while Ramon Vela interviews Ryan in Part 1 of this episode and listen to him share the inside story of a brand.   In Part 1 of this episode, Ryan discusses Why for them digital native is not about online only but online mostly, The GREATS origin story, The story of their launch, Why an entrepreneur's job is to turn red lights into green lights, Why entrepreneurship is not about intelligence or capital, Why he things entrepreneurship can't be taught, How luck plays a huge part of success, Why business fail, What really makes a brand successful, How entrepreneurship intensifies your strengths and your weaknesses, The GREATS response to COVID-19, Why he's rethinking working in an office, When your sales collapse, Why they decided to pause marketing, The three things they did to respond to COVID-19, and so much more.   For more on GREATS visit: https://www.greats.com/     The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20) Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

For Diane Huynh, Co-Founder of Bo & Marrow, having entrepreneurial ideas was never the problem. It was a lack of follow-through that was the problem. She has started several businesses including a couple of fashion brands and the businesses never really took off, until now. Diane never imagined that taking cultural food from her childhood and making it widely available would be hit but it has. In this Feature shares, some great entrepreneurial advice as well as the inside story of building a bone broth brand made with high-quality ingredients and prepared the old-fashioned way.   In part 1, Diane discusses Her entrepreneurial hits and misses, The biggest reason why her previous startups failed, How your past mistakes could lead you to success, Entrepreneurial lesson number one is taking action, Why building relationships was her secret weapon, How she got her first customers, Why taking no for answer was key, Why in sales you have to have confidence in your product, How she got her product in a large grocery chain, What not to do when having a co-founder, Why when having a co-founder you must define roles, values, exit strategy, and so much more.    Join us while Ramon Vela interviews Diane in Part 1 of this episode and listen to her share the inside story of his brand.   For more on Bo & Marrow visit: https://boandmarrow.com/     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In Part 2 of this Feature, Steve Latkovic, CEO and Anna Latkovic, CMO of Ghurka continue sharing the story of this timeless legacy brand made in the U.S. with old-school craftmanship but now nearly 100 percent DTC.    In part 2, Steve and Anna discuss Why they make most of their products in Connecticut, Why they've kept their old school manufacturing, Why every bag has a name and individual registration number, Timelessness versus Fast Fashion, The vision and future of Ghurka, What partners they work with, Profitability versus growth at all cost, What is the term "good revenue" mean to Steve, How to make a legacy brand work, Advice for entrepreneurs, Why you must know who you are, and so much more.    Join us while Ramon Vela interviews Steve and Anna in Part 2 of this episode and gets the inside story of this killer brand.   For more on Ghurka visit: https://ghurka.com/     Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

When Steve Latkovic, CEO and Anna Latkovic, CMO of Ghurka started managing the brand, they knew it was an iconic brand that had lasted decades for a reason. They soon learned from past customers just what this brand meant to them. One customer recounted to them how she clutched her Ghurka bag while she was in Germany and watched live and in person when the Berlin Wall fell, something she would never forget. Customer stories like this are why a Ghurka bag is more than just a bag, it's a story filled with emotions, memories, and old-school craftsmanship.    In part 1 of this feature, Steve and Anna discuss The Ghurka Origin, Why this isn't just another Bag, How the brand elicits emotions and memories from people, How to run a brand as a married couple, The management team journey, Building a brand is also about knowing your strengths and weaknesses and being honest, How Anna fell in love with the brand, and so much more.    Join us while Ramon Vela interviews Steve and Anna in Part 1 of this episode and gets the inside story of this killer brand.   For more on Ghurka visit: https://ghurka.com/     Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

In this special feature, we talk to Kim Wileman, CEO of Cobuna Brands, as she continues sharing her entrepreneurial journey as well as the building of a consumer engagement platform that empowers nano-influencers to easily share engaging content about products they love and be rewarded in real-time for the impact they create.    In Part 2 of this special feature, Kim discusses Advice for college students, Kim's career advice, Why finding mentors is so important, The Four secrets to success in any job or career, Three reasons why a service industry is a great place for training, Why attitude is important, Why you should NOT wait for someone is to validate you, Why this time may be the best time for opportunity, Kim's consulting business and who she works with, so much more.   Join us while Ramon Vela interview Kim in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Cobuna Brands visit: https://www.linkedin.com/company/cobuna-brands-llc/     The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20) Visit our advertiser: https://attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

In this special feature, we talk to Kim Wileman, CEO of Cobuna Brands, a blockchain-based consumer engagement platform that empowers affiliated nano-influencers to easily and authentically share engaging content about the products that they use and love…and be rewarded in real-time for the impact they create.    In Part 1 of this special feature, Kim discusses Why they're more of a tech company focused on beauty and wellness, Why their mission is to connect brands with their communities, How and why they use blockchain technology, Why brands must meet the customer where they are, Why you must speak your communities language, Four ways Cobuna is different, Why this platform will be a new way to supplement income (which is paid in realtime), Why this is great for new and young beauty and wellness brands, Why Cobuna will be the next distribution channel for brands, and so much more.   Join us while Ramon Vela interview Kim in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Cobuna Brands visit: https://www.linkedin.com/company/cobuna-brands-llc/     The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20) Visit our advertiser: https://attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

In Part 2 of this Feature, Akhilesh Srivastava, CEO & Founder of Fenix Commerce, continues sharing the story of this amazing AI-based platform that optimizes and displays order cut-off times and delivery date estimates based on real-time product, inventory, customer, and carrier information.   In Part 2 of this feature, Akhilesh discusses How Fenix takes out the complexity in shipping, How Fenix helps the Spiceology, How to keep up the customer experience when migrating from Amazon, How Fenix automatically chooses the best shipping date and carrier for you and the customer, How Fenix helps Grayl, How Fenix improves New Arrivals and Back in Stock item, How Fenix supports Buy Online, Curbside Pickup, How Fenix helps Reyn Spooner, and so much more.    Join us while Ramon Vela interviews Akhilesh in Part 2 of this episode and listen to him share the inside story of his startup.   For more on Fenix Commerce visit: https://www.fenixcommerce.com/     Fenix Commerce - https://www.fenixcommerce.com/ Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

When Amazon introduced Prime, Akhilesh Srivastava, CEO & Founder of Fenix Commerce, new that consumer behavior would change. So when he started working at eBay using his supply chain logistic expertise to improve the consumer experience around delivery, he was excited. Unfortunately, he knew whatever he built wouldn't be made available to the thousands of DTC brands that really needed it. So he set out to build a platform that gave brands large and small the same Amazon delivery options and customers experience except no Amazon. Think of it as democratizing AI and tech so all brands could compete with Amazon.   In Part 1 of this feature, Akhilesh discusses How Fenix helps brand compete against Amazon, What's the basic premise behind Fenix Intelligent Delivery platform, His entrepreneurial journey, Why Amazon has changed consumer preferences, How to launch a startup after years of working in corporate America, Why having your partner's buy-in is crucial for an entrepreneur, Why during COVID consumers crave certainty, Why consumers don't mind long shipping times as long as they know its coming, How Fenix could help maximize sales even when items are out of stock using real-time inventory optimization. and so much more.    Join us while Ramon Vela interviews Akhilesh in Part 1 of this episode and listen to him share the inside story of his startup.   For more on Fenix Commerce visit: https://www.fenixcommerce.com/     Fenix Commerce - https://www.fenixcommerce.com/ Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com