The Story of a Brand Show

In Part 2 of this feature, brothers  Andrew and Ryan Beltran, co-founders of Original Grain, continue sharing the inside story of this premier maker of Wood & Steel Watches.    In Part 2 of this feature, Andrew and Ryan discuss The Story behind the Wood, Why Leather Straps was a big mistake (and could've been bigger), Why many watch companies race to the bottom on pricing, Advice for young entrepreneurs, How to price watches, The Original Grain Moat, Educating customers on why wood means luxury, Ask yourself what story do you want to tell, Why they use reclaimed upcycle wood, The Watch design process, Why passion is the key in whatever you do, How they turned me into a watch guy and more.   Join us while Ramon Vela interviews brothers, Andrew and Ryan Beltran in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Original Grain visit: https://www.originalgrain.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

One brother was in the Marines. The other brother lived in Hong kong. Both Andrew and Ryan Beltran, co-founders of Original Grain, wanted to create their own path. So when they reunited they took an idea for creating watches using wood and steel and started a crowdfunding campaign that raised $400K in 30 days. What was the secret of their success? According to them, it was part uniqueness of the product, part being at the right place at the right time and 100% hard work. Here's their story.    In part 1 of this feature, Andrew and Ryan discuss The Original Grain origin story, How they incorporated wood in their design, How they created the natural material story, What's the X factor in succeeding in crowdfunding, The musical connection between Original Grain and They Story of a Brand, Learning from Doing versus going to College, How the military prepped Andrew for Entrepreneurship, Why Peer Groups are critical for support and so much more.    Join us while Ramon Vela interviews brothers, Andrew and Ryan Beltran in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Original Grain visit: https://www.originalgrain.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

In Part 2 of this feature, Alexandria Jarrell, Co-Founder of Nom Nom Now, continues to share the inside story of this different type of pet food company that's backed by science and made with love.    In Part 2 of this episode, Alex discusses When she knew they had a real business, The Nom Nom evolution, Why the benefits of fresh food are proven through science, Why they launched probiotics and supplements for pets, Why food is the core of nutrition and wellness for pets, Why they provide personalized portions and supplements, Why Nom Nom Now's the business model is so hard to copy, Advice for entrepreneurs, and so much more.   Join us while Ramon Vela interview Alex in Part 2 of this episode and listen to her share the inside story of a brand.   For more on Nom Nom Now visit: https://www.nomnomnow.com/   MarketerHire -  https://marketerhire.com/ (code: SOB) Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

According to Alexandria Jarrell, Co-Founder of Nom Nom Now, they had to exist. They were making such a big difference in the lives of pets that their mission was to feed every dog and cat in the world. Huge dream but after their experience providing fresh food to their sick pet/family member, they knew they had to make this into a business. Plus, they also realized that people care what food they give to their pets. They simply had to educate people that fresh food was the key.      In Part 1 of this episode, Alex discusses The Nom Nom Now origin story, Their definition of fresh food, Why the pet food industry hasn't changed, What is Parketing and how Alex used it to succeed, The education challenge, How they deliver fresh food, Why obesity is a problem for pets too, How they went from Idea to a full business, Why they do not outsource their food production, Why listening to customers is one key of success, Why Scaling was such a problem in the early days, and Why you shouldn't feed your pet anything you wouldn't eat, and so much more.     Join us while Ramon Vela interview Alex in Part 1 of this episode and listen to her share the inside story of a brand.     For more on Nom Nom Now visit: https://www.nomnomnow.com/     MarketerHire -  https://marketerhire.com/ (code: SOB) Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

In Part 2 of this special episode, Arthur Gallego, Founder & CEO of Gallego and Co., continues to sharing expert insights and advice and the inside story of the Food and Beverage Industry.   In Part 2 of this special feature, Arthur discusses How to find a place to get in the door and start to brand build, Which are the brands to watch, Why packaging is a hot topic, Why Sustainability starts in the supply chain, Why we have a dependence on plastic, Advice on how to start a beverage brand, What are the important touchstones when you create a beverage brand, How differentiated do you want your beverage brand to be, Why it's so overwhelming for the consumer, How Mush Overnight Oats differentiates itself, Why you must have an interesting narrative (doesn't have to be the founder),  What is badge value, How does your product connect to people, Why you should understand emotional narrative, When should a food and beverage brand use Arthur, Why you could market your products too early, and much more.  Join us while Ramon Vela interviews Arthur in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Gallego and Co. visit: https://www.gallegoandco.com/   Visit our advertiser: refersion.com/cf Visit our advertiser: https://attentivemobile.com/ Visit our Sponsor: https://www.retentionscience.com

In this special episode, we are featuring Arthur Gallego, Founder & CEO of Gallego and Co., an expert in food & beverage (CPG) marketing and an advisor to brands and private equity.   In Part 1 of this special feature, Arthur discusses The extensive Brands that Arthur works with, How he got started, Factors influencing the Plant based movement, Why the Plant based trend is sustainable (but it will plateau), Why he often works with startups as interim CMO, What brands are doing a great job, The seismic cultural, retail, and generational shift shaping the Food and Beverage industry, Why Food and Beverage brands should first own their backyards, Advice for Food and Beverage brands, Why GenZers are more frugal, Why GenZ maturation is changing the landscape for hard beverages, Why 40-50% of CBD beverage brands will not be around by end of 2020 or sooner, The areas of innovation in Food and Beverage, Why Collagen is a growing trend, Why taste and sweetness are important, Areas of opportunity in Food and Beverage and much more.  Join us while Ramon Vela interviews Arthur in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Gallego and Co. visit: https://www.gallegoandco.com/   Visit our advertiser: refersion.com/cf Visit our advertiser: https://attentivemobile.com/ Visit our Sponsor: https://www.retentionscience.com

In Part 2 of this Founder Feature, Stephen Lease, co-founder of Goodr, continues sharing the inside story of a fun, fashionable, and functional sunglasses brand that everyone can afford.   In Part 2 of this episode, Stephen discusses What is Goodr Stock, Why people need to be de-programmed when joining Goodr, Advice to Entrepreneurs, Why you shouldn't quit your day job, Why if the numbers don't work, nothing will, Why you should assume that you're going to Pivot, The Goodr Moat, Why you don't need to be liked but you do need to be authentic, Why Goodr has their own operating system, The 3 things each should be doing in 2020, and The 2020 vision of Goodr, and so much more.   Join us while Ramon Vela interview Stephen in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Goodr visit: https://goodr.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

For Stephen Lease, co founder of Goodr, becoming a serious runner meant wearing the usual running outfit. However, the outfit simply wasn't fashionable for him or fit his personality.  So he and his co-founders asked themselves a question: why couldn't they build a running company based on Fun and Fashion. They did and what eventually developed became the premium sunglasses brand that we now know as Goodr.   In Part 1 of this episode, Stephen discusses Why Goodr is built on the Four F's, Why they are a 5-year overnight success, Stephen's 6 learning experiences, 2 ways to foster entrepreneurship in Children, Why being a founder is not for everyone, Recounting Stephen's Awakening, 5 things people want from sunglasses, Why they didn't raise prices during the Trump Tariffs, 3 things that convince Stephen that Goodr was going to work, Why most entrepreneurs work for free in the early days, Why he still shadows other Founders, Stephen's advice to college graduates, and You should go to college, and so much more.   Join us while Ramon Vela interview Stephen in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Goodr visit: https://goodr.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

In part 2 of this Founder Feature, Callie Christensen and Kelly Oriard, Co-Founders and Co-CEOs of Slumberkins continue sharing the inside story of their brand that promotes early emotional learning, helping people raise strong, caring, & confident children.   In Part 2 of this episode, Callie and Kelly discuss The emotional rollercoaster of being on Shark Tank, Why Shark Tank was their first investor pitch, How they developed a tidal wave of customers, How being approachable, authentic and real is part of their success, How consumer's desire to understand mental health has helped their brand, How each of their characters has a storyline that helps a child's emotional well being, Why their not just another DTC with a product, How they became co-producers with the Jim Henson Company, Why they're a mission with a business, and so much more.   Join us while Ramon Vela interview Callie and Kelly in Part 2 of this episode and listen to them share the inside story of a brand.   For more on Slumberkins visit: https://slumberkins.com/   MarketerHire -  https://marketerhire.com/ (code: SOB) Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

When Callie Christensen and Kelly Oriard, Co-Founders and Co-CEOs of Slumberkins, started their brand they didn't know what a founder was or how to raise capital but little did they know that their experience as teachers and playing in Division 1 sports was going to prepare them for the tidal wave of success taking them through Shark Tank and beyond.   In Part 1 of this episode, Callie and Kelly discuss How teaching prepared them for entrepreneurship, How Slumberkins was borne out of an Unpaid maternity leave, How resourcefulness and scrappiness played a big part in the early days, How they build community and engagement through social media, Why entrepreneurship is like the last 5 points of a game, How the "we'll just figure it out attitude" was critical to success, Why Slumkins was built between the hours of 9 and 3 pm, Advice for parent starting a brand, How they felt the pressure and stigma of working moms, When they know they have made it,  and so much more.   Join us while Ramon Vela interview Callie and Kelly in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Slumberkins visit: https://slumberkins.com/   MarketerHire -  https://marketerhire.com/ (code: SOB) Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com