The Story of a Brand Show

In Part 2 of this feature, Grace Lee and Monica Young Ashauer, cofounders of Birdy Grey, continue sharing the story behind this stylish, innovative, beautiful bridesmaid dress for under $99 apparel brand.    In Part 2 of this episode, Grace and Monica discuss Why the old way of buying Bridesmaid dresses was out of line with how millennials shop, Why the simple act of adding pockets was brilliant, Why competitors are now dropping prices, How Bridesmaids go into debt, The dilemma of destination weddings, Why Birdy Grey gives the gift of time, Why Monica is like Grace's Instagram boyfriend, Why their employee culture is about thriving, Why the core of the business is about Friendship, Why they launched the curvy collection, and why you have to be inclusive in 2020 and so much more.    Join us while Ramon Vela interview Grace and Monica in Part 1 of this episode and listen to them share the inside story of a brand.   For more on Birdy Grey visit: https://www.birdygrey.com/   MarketerHire -  https://marketerhire.com/ (code: SOB) Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

Both Grace Lee and Monica Young Ashauer, co-founders of Birdy Grey, had been bridesmaids several times which is what gave Grace a novel idea for a business. At the time, Grace ran it by her good friend and partner Monica as well as other friends and potential investors and it resonated with them. They all thought it was sound and disruptive. Basically, the idea went, Millennials don't want to be stuck paying hundreds of dollars on a bridesmaid dress that they'll wear one time, instead, they want to spend on experiences. So Birdy Grey was born: stylish, innovative, beautiful bridesmaid dresses for under $99.    In Part 1 of this episode, Grace and Monica discuss Why the concept really landed with investors and customers, The story of how they got the idea, What was the best advice they received from an investor on how to build their business, What's their advice for people who dream of being an Entrepreneur, Why you need to get off the sidelines, What's the one thing you need to be an entrepreneur, Why failure is not an option, What's the one rule they have about life outside of work? Why the Customer Feedback Loop is so critical to them, and so much more.   Join us while Ramon Vela interview Grace and Monica in Part 1 of this episode and listen to them share the inside story of a brand.   For more on Birdy Grey visit: https://www.birdygrey.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

In part 2 of this feature Meredith Farrow,  Founder & CEO of Clean Remedies, continues discussing the inside story of building a brand standing up against Big Pharma with CBD/Hemp products that use USDA CERTIFIED organic ingredients that are free from harmful chemicals.   In Part 2 of this entrepreneur feature, Meredith discusses What is Green Washing, Why consumers are demanding transparency in CBD/Hemp market, Why you need 3rd certification, Why taste is an important selection criterion, Why it was lucky that they waited to start in Ohio,  Why CBD helps people who suffer from inflammation, What are topicals, What are the best ways to consume CBD, What does transdermal mean, and much more.  Join us while Ramon Vela interviews Meredith in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Clean Remedies visit: https://cleanremedies.com/   Visit our advertiser: refersion.com/cf Visit our advertiser: https://attentivemobile.com/ Visit our Sponsor: https://www.retentionscience.com

For Meredith Farrow,  Founder & CEO of Clean Remedies, it started with a personal tragedy of a beloved family member who committed suicide after being on big pharma anti-depressants. After that life-altering moment, Meredith and her husband dedicated themselves to finding a natural, safe & reliable option so that other families and friends wouldn't suffer the same pain.   In Part 1 of this entrepreneur feature, Meredith discusses How tragedy and Post Partem depression got them into CBD,  Why the recent Federal Farm law is a big deal, The consequences of not talking about depression, Why CBD is better than Big Pharma, What is CBD and Cannabinoids, What are Full Spectrum products, and much more.  Join us while Ramon Vela interviews Meredith in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Clean Remedies visit: https://cleanremedies.com/   Visit our advertiser: refersion.com/cf Visit our advertiser: https://attentivemobile.com/ Visit our Sponsor: https://www.retentionscience.com

In Part 2 of this feature, Miki Agrawal, who is the founder of Thinx, WILD & Author of Disrupt-Her & Do Cool Shit, continues sharing her ideas and philosophy of thinking like an disrupt-her, living an intentional life, and her latest venture Tushy, a modern affordable bidet that is disrupting how we think about the taboo subject of wiping our dirty bits.   In Part 1 of this episode, Miki discusses Why you should be intentional about life, Why you should find people with the same vibe, Why if you need more time, give up the mindless shit, Why you should eliminate the word failure and use revelation, Why its okay to be an intense person, Why you should embrace constant iteration, Why we need to address the global sanitation problem, and Why you should give a modern Bidet a try.    Join us while Ramon Vela interview Miki in Part 2 of this episode and listen to her share the inside story of a brand.   For more on Tushy visit: https://hellotushy.com/   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

According to Miki Agrawal, who is the founder of Thinx, WILD & Author of Disrupt Her & Do Cool Shit, people want to question things, they simply need permission to do so. As Miki says, "We've been indoctrinated to believe in things that are simply not true". An example would be her latest venture Tushy, a modern affordable bidet that is disrupting how we think about the taboo subject of wiping ourselves when we use the restroom. Over 10 million trees are cut down each year for Toilet Paper and that's unstainable and a terrible way to clean ourselves.    In Part 1 of this episode, Miki discusses her new brand, her philosophy and at some point, she starts to interview me. She discusses Why we need to raise the veil of indoctrination, Why our education system has an outmoded design, Why we're taught to believe we have no choice, How to deal with the negative voice in your head, Why nowadays she wants to talk about things that matter, and Why you must avoid engaging in low vibrational shit, and so much more.   Join us while Ramon Vela interviews Miki in Part 1 of this episode and listen to her share the inside story of a brand.   For more on Tushy visit: https://hellotushy.com/   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In Part 2 of this entrepreneur feature, Kyle Widrick, CEO & Founder of WIN Brands Group, continues discussing his experience as co-founder of Shopify partner,  Brand Value Accelerator (BVAccel) and his new company where he is investing and building a winning portfolio of emotionally connected brands.    In Part 2, Kyle discusses When does profitability matter, The two places where his partner Dylan Whitman kept them disciplined and focused, Why they chose not to take equity from clients, What is an emotionally connected brand,  What are the two things Kyle looks at in an investment, Kyle's guided tour of his portfolio brands, and much more. Join us while Ramon Vela interviews Kyle in Part 1 of this episode and listen to him share the inside story of a brand.   For more on WIN Brands Group visit: https://www.winbg.com/   Visit our advertiser: refersion.com/cf Visit our advertiser: https://attentivemobile.com/ Visit our Sponsor: https://www.retentionscience.com

Working for the Tory Birch Founder's Family Office gave Kyle Widrick,  an education in growing a business with other people's money but it wasn't until he joined Dylan Whitman, that he went all in both personally and financially. Today as the CEO & Founder of WIN Brands Group, he takes these past experiences and is investing and building a winning portfolio of brands.    In Part 1 of this entrepreneur feature, Kyle discusses Why working in a Family Office gives you a well rounded education, Why his bet on Shopify paid off and why it could have been bad, Why a lot of success is timing, taking a calculated risk, and having conviction, Why he chose not to raise capital for his business BVAccel and Why it would have been different had they done so, The process of selling a company, Why scaling past one hundred employees brings unique anxiety, and Why being profitable is the ultimate leverage, and much more.  Join us while Ramon Vela interviews Kyle in Part 1 of this episode and listen to him share the inside story of a brand.   For more on WIN Brands Group visit: https://www.winbg.com/   Visit our advertiser: refersion.com/cf Visit our advertiser: https://attentivemobile.com/ Visit our Sponsor: https://www.retentionscience.com

In Part 2 of this special feature, Melody Darlene Hernandez, Chief Brand Officer of Boyfriend, continues sharing the insides story of this leading unisex fragrance brand started and founded by actress Kate Walsh.   In Part 2 of this episode, Melody discusses Why building trust with consumers is so important, How micro-influencers are playing a part in their strategy, Why they strive for authenticity from their influencers, Why it makes sense for Agencies to launch their own brands, How Boyfriend is using Facebook to develop new products, The Boyfriend product launch strategy, How gender neutrality focus is impacting the brand message and philosophy and so much more. Join us while Ramon Vela interviews Melody in Part 2 of this episode and listen to them share the inside story of a brand.   For more on Boyfriend visit:  https://boyfriendperfume.com/   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In this special feature, we interview Melody Darlene Hernandez, Chief Brand Officer of Boyfriend, a leading unisex fragrance brand started and founded by actress Kate Walsh.   In Part 1 of this episode, Melody discusses How the brand started from a breakup, How Kate Walsh was looking for a blend of a masculine fragrance with a feminine layer and could not find anything, Why the brand went on pause but was brought back by fans on social media, The brand moat around Boyfriend, The trend of men buying & demanding fragrances, Why they chose to make the brand genderless, Why it's important to be clean & vegan, and so much more. Join us while Ramon Vela interviews Melody in Part 1 of this episode and listen to them share the inside story of a brand.   For more on Boyfriend visit:  https://boyfriendperfume.com/   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com