The Story of a Brand Show

In Part 2 of this Founder Feature, Nicole Authier, Founder, and President at MyTagAlongs, continues sharing the inspiring inside story of a smart, fashionable & functional accessories brand for Women on the Go.   In this episode, Nicole discusses Why gratitude is so important to her, The Oprah Story, How a disastrous tradeshow turned into a smashing success, Why you have to put yourself out there, The MyTagAlong design process, Why its important to validate new product ideas with customers, Why people are spending money on experiences, The MyTagAlong Moat, What is the Because I am a Girl initiative, Why imposter syndrome drives her, Why a No today does not mean a No tomorrow, and so much more.   Join us while Ramon Vela interview Nicole in Part 2 of this episode and listen to her share the inside story of a brand.   For more on MyTagAlongs visit: https://mytagalongs.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

Who needs to end the week with some inspiration? She was going through a divorce, she had a mortgage, she had bills, she had kids and no alimony. For most people, the stress, anxiety, uncertainty would be too much. For Nicole Authier, Founder and President at MyTagAlongs, this was her moment to rise and show the world what she was made of.  So she started her brand. Basically, she had no choice.  It had to work.   In Part 1 of this episode, Nicole discusses How she pivoted from disposal underwear to MyTagAlongs, Working 9 to 5 to make the dream work, Divorced, no money, bills, mortgage and more, What you can do when you have no choice, How to take action, How to act, even when you have doubt, What three things would give value to her customers, Advice for people going through hard times, Why huge goals seem unattainable but little ones do, How she defines success, and Why she is grateful for the bad times, and so much more.   Join us while Ramon Vela interview Nicole in Part 1 of this episode and listen to him share the inside story of a brand.   For more on MyTagAlongs visit: https://mytagalongs.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

In this special episode, Katie Webb, Founder & CEO of Aila, continues sharing the inside story of an early-stage startup building a premium natural food-based ingredient workout supplement specially designed for women.    In Part 2 of this special entrepreneurial feature, Katie discusses The realities of being a startup founder, The trap of listening instead of doing, Why you should lead with your gut and follow your why, Choosing the right team, How not to let imposter syndrome stop you, Why your brand should be bigger than the founder, What is the keep the lights on the list, The Aila differentiator, Advice for millennials thinking about entrepreneurship, Why you must find the people that fuel your fire and much more.  Join us while Ramon Vela interviews Katie in Part 2 of this episode and listen to her share the inside story of a brand.   For more on aila visit: https://meetaila.com/   Visit our advertiser: refersion.com/cf Visit our advertiser: https://attentivemobile.com/ Visit our Sponsor: https://www.retentionscience.com

In this special episode, we are featuring Katie Webb, Founder and CEO of Aila, a premium natural food based ingredient workout supplement specially designed for women. Normally on the show, we feature established brands and ask them to look back and tell us about the challenges they faced in the early days of building a brand. Today, we are featuring a founder who IS in the early days and in the middle of the grind and asks her to share with us the real inside story of a new founder and her brand.   In Part 1 of this special entrepreneurial feature, Katie discusses Her Brand Aila, What is it like to build a brand while working 9 to 5, Why she focused on workout supplements, Why workout supplements were designed for men, Why she wanted to include natural food based ingredients in her supplements, Why developing the brand voice came first for her, Why it is important for her brand to lead with honesty and transparency, Why she hates the holy than thou attitude in the supplement industry, Bootstrapping your brand, How she's getting the product into as many hands as possible and much more.  Join us while Ramon Vela interviews Katie in Part 1 of this episode and listen to him share the inside story of a brand.   For more on aila visit: https://meetaila.com/   Visit our advertiser: refersion.com/cf Visit our advertiser: https://attentivemobile.com/ Visit our Sponsor: https://www.retentionscience.com

In Part 2 of this Feature, Kish Vasnani, co-founder of Nomad Lane,  the inside story of how to build a premier travel bag and lifestyle brand.    In Part 2, Kish discusses How to manage a product crisis, How to take take a loss and survive, Being down, doesn't mean your out, How to use your life experience to design products, Why Kish and his wife moved to Bali, Why Bali is transformative, What is the Bento Bag, How Nomad Lane is educating the Traveler, Kish's lessons for entrepreneurs, How to keep yourself motivated, Why you must have likeminded people around you, Why you should start preparing of entrepreneurship when you have a job, The Brand Moat of Nomad Lane, Why their Blog is their site's biggest section, Why they choose to grow consciously and sustainably and so much more.   Join us while Ramon Vela interview Kish in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Nomad Lane visit: https://nomadlane.com/     Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

The way Kish Vasnani, co-founder of Nomad Lane, met his wife and fellow co founder, you could swear it was destiny. They both loved to travel and would often meet in different cities around the world for their dating rendezvous. This love of travel eventually inspired them to build a premier lifestyle travel brand. However, it wasn't until he got fired from his job, did Kish and his wife come to the conclusion that the best course of action was to bet on themselves and take a serious look at starting a joint business. In this feature, we'll follow Kish as he describes the ups and sometimes dramatic, downs of building a premier travel bag and lifestyle brand.    In Part 1 of this episode, Kish discusses Why you should bet on yourself, What are silent agreements, How they use a Blueprint method to run their business, Why you need to define boundaries when working with your wife and or co founder, How they came up with their idea, Why they started with small accessories, How a customer's feedback led them to create their first product, How they crowdfunded their 1st product and raised 2 million, How they pivoted into a travel bag brand, How crowdfunding and product issues nearly ended their business and so much more.   Join us while Ramon Vela interview Kish in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Nomad Lane visit: https://nomadlane.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

In Part 2 of this Feature, Tyler "Sully" Sullivan, Founder of BombTech Golf and Ecom Growers, continues sharing the inside story of one of the best digitally native Golf Club companies.   In Part 2 of this episode, Sully discusses Why you need to get out of your employee's way, How he made an entrepreneurial employee his partner, How an Email Agency grew from BombTech, Why Ecom Growers is an agency by Brand owners, for Brand owners, Why founders should document what they do, Why Brand emails should come from the Founder, Why you should never use the no-reply email, Why you should use email to create a dialog, Why plain text works better than overly designed emails, Why you should have one call to action per email, Why your email list is an asset that you own vs. social media and so much more.   Join us while Ramon Vela interviews Sully in Part 2 of this episode and listen to him share the inside story of a brand.   For more on BombTech Golf visit: https://www.bombtechgolf.com/   For more on EcomGrowers visit: https://www.ecomgrowers.com/   Please visit our advertisers: MarketerHire -  https://marketerhire.com/ (code: SOB) Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

For Tyler Sully Sullivan, Founder of BombTech Golf and Ecom Growers, the road to building one of the best digitally native Golf Club companies wasn't easy. It included getting fired, running out of cash, getting the local University to help him design his product, and finally, getting out of his own way so his team could be successful.    In Part 1 of this episode, Sully discusses Why he decided to build his own clubs, How he got the University to help him design his first club, Why you can't recreate the feeling of the first sale, Why he documented everything and how that helped him build the brand, What makes BombTech Clubs so different, Why he doesn't make assumptions about his customers, The Elements of Sully's success, Why timing plays a part, Why getting fired was the best things that happened to him, and How he made more money when he worked less and so much more.   Join us while Ramon Vela interview Sully in Part 1 of this episode and listen to him share the inside story of a brand.   For more on BombTech Golf visit: https://www.bombtechgolf.com/   MarketerHire -  https://marketerhire.com/ (code: SOB) Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com

In Part 2 of this Feature, Derin Oyekan and his Co-CEO & Co-Founder of Reel Paper, continue sharing the inside story of a brand, whose mission it is to change how we use toilet paper and disrupt an industry.   In Part 1 of this episode, Derin discusses Why having previous experience building brands had made it easier to raise funds, Why their goal is to have a sustainable supply chain as well, Why reducing their carbon footprint as a brand is critical,  Why it's an uphill battle when you're an innovator, Why consumers are demanding sustainability, Why Reel is open and ready for band partnerships, Why they seek the conscious consumers and who are they, The challenges to being a disruptive startup, Why it's good to find a co-Founder with complementary skills, Why it's good to have a someone to share the ups and downs with.   Join us while Ramon Vela interview Derin in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Reel visit: https://reelpaper.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com

Derin Oyekan and his Co-CEO & Co-Founder of Reel Paper had a simple mission: change the way people use toilet paper. According to Derin 27,000 trees are cut down every day to make toilet paper. This is an expensive process, bad for the environment and clearly not sustainable for an item that is single-use and disposed of so quickly. When informed, most people tend to agree and so thus was born, Reel Paper.    In Part 1 of this episode, Derin discusses Why the focus on toilet paper, Why Bamboo instead of Trees, Why they chose the toilet paper market, Why they wanted to build a brand that had an impact on people's lives, How to produce a product that does good? How Reel is helping with access to clean water and toilets in 3rd world countries, Why Bamboo is more sustainable, Why they welcome more competition in the space, and Why there is room for innovation in this market and so much more.   Join us while Ramon Vela interview Derin in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Reel visit: https://reelpaper.com/   Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com