The Story of a Brand Show

In Part 2 of this special feature, we continue our discussion with Ramzey Nassar, Jacob Chandler, and Nick Raschke founders of Prolific Media, about growing and managing a leading new-age digital advertising agency.   In part 2 Ramzey, Jacob, and Nick discuss Why brands are going to start paying more attention to "Return on Ad Spend", How to increase online revenue 335%, Advice for new and established brands, Why you should be obsessed with identifying and knowing who your customer is, Why you should never be comfortable, Why you shouldn't listen to platform (FB, Pinterest, Snapchat) reps? Why a new brand doesn't need 1000's to succeed in digital advertising, Why email should be your bread and butter, Why you shouldn't depend on one platform (FB, Pinterest, Snapchat), Why Pinterest is underutilized, Why Snapchat is the one to watch in the future, and so much more.    Join us while Ramon Vela interviews Ramzey, Jacob, and Nick in Part 2 of this episode and listen to them share the inside story of a brand. For more on Prolific Media visit: https://www.prolific.media/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com

In the special feature, we talk about digital advertising, entrepreneurship, profitability, and brands with the founders of Prolific Media, Ramzey Nassar, Jacob Chandler, and Nick Raschke. From the beginning, the founders of Prolific Media were adamant about one thing: they weren't going to let clients spend money unless there were seeing some sort of result.  As they tell it, this "business-owner" mindset is a direct result of the success and "lessons learned" from running their own e-commerce store and brands which they still do to this day. It has given them an appreciation of the risk and rewards that many brand founders go through. It's also why they are so successful.  In part 1 of this insightful episode, Ramzey, Jacob, and Nick share How their business/brand owner mindset helps them help other brands, Why email is so important to your digital advertising strategy, How data influences your ad strategy, Why some people need to get punch in the gut by reality, Why growth at all cost is dangerous and risky, The difference between the Midwest vs. Westcoast growth perspective, Why you should run ads with a business owner mentality, Why you shouldn't spend money without seeing results, Why you should run from agencies that promise crazy growth, and What things you need to look at in order to be successful at buying ads for your brand, and so much more.    Join us while Ramon Vela interviews Ramzey, Jacob, and Nick in Part 1 of this episode and listen to them share the inside story of a brand. For more on Prolific Media visit: https://www.prolific.media/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com

In Part 2 of this dual feature, we continue the conversation with Rory Westbrook, Founder of  True Vintage, Europe's leading online vintage retailer, and John Murray, Co-Founder with Rory, at Shoppex, the industry-leading mobile app builder for e-commerce brands as they continue their discussion on how True Vintage grew their brand and how they helped solve a mobile challenge for other brands.    In Part 2, Rory and John discuss The mobile challenge that led to building Shoppex, How True Vintage played guinea pig for the new app, What kind of customers do best with Shoppex, What types of e-commerce business models should be using mobile apps and which ones shouldn't, What's the brand moat around True Vintage and Shoppex, and so much more. Join us while Ramon Vela interviews Rory & John as they share the inside story of a brand.   For more on True Vintage visit:  https://www.truevintage.com/ For more on Shoppex visit (referral code "Podcast" for 15% discount):  http://shoppex.co/     Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In this special dual feature, we interview Rory Westbrook, Founder of  True Vintage, Europe's leading online vintage retailer, and John Murray, Co-Founder with Rory at Shoppex, the industry-leading mobile app builder for e-commerce brands. When Rory started True Vintage in college, his friends and family gave him 12-24 months before customers would lose interest, but he proved them wrong. Six years later, True Vintage has doubled growth year after year.   In Part 1 of this episode, Rory and John discuss How Rory started True Vintage in College and how students loans helped, Why Instagram was key to success in the early days (and today), How being early selling vintage clothing online was so crucial, How Rory was planning his own brand as early as 10 years old, Why not liking "being told" what to do is key to entrepreneurship, Why problem-solving is a key trait for entrepreneurs, What advice he would give to people in college or just graduated, What Rory would do differently if he had to do it all over again,  and so much more. Join us while Ramon Vela interviews Rory & John in Part 1 of this episode and listen to them share the inside story of a brand.   For more on True Vintage visit:  https://www.truevintage.com/ For more on Shoppex visit:  http://shoppex.co/   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In Part 2 of this feature, Tim Nybo, Co-Founder of Vincero Watches, continues sharing the inside story of building one of the world's premium DTC lifestyle brands.   In Part 2, Tim discusses What the symbolism of the "Italian Marble" in their watches means, Why customers want to feel part of your Brand's story, How customers can tell if you are genuine or not, What living your legacy means to Tim, How Vincero puts the customer at the heart of their decision making, How they employ the "Updated Modern Classics with Edge" concept to their design, Why you should build brand awareness through storytelling, and Advice for people in their 20's and so much more.  Join us while Ramon Vela interviews Tim in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Vincero Watches visit: https://vincerowatches.com/   Visit our advertiser: : refersion.com/cf Visit our Sponsor: https://www.retentionscience.com

Initially, Tim Nybo, Co-Founder of Vincero Watches, had moved to China after college with his co-founders to learn about manufacturing. They weren't even focused on watches. They had just come upon watches by chance; they didn't even know how hot the market was getting here in the states. But they decided to jump in 100% and learn as much as possible along the way. It was this attitude of "going all in" and "willingness to learn new things" that has helped them make Vincero Watches into a premium DTC lifestyle brand.    In Part 1 of this feature, Tim discusses Why can't do entrepreneurship with 50% effort, Why not having the infrastructure for growth was a mistake, Why you should choose co-founders who compliment your strengths and who you enjoy, Why part of business is having a plan A, B, C (regarding China Tariffs), Why "once they click, you must exceed expectations", Why they design products with feedback from their loyalty program, Why their demo consists of people who are ambitious and on the road to success, What the "person to person" concept is and why it's so important to Vincero, What the DTC concept really means to brands, and so much more.  Join us while Ramon Vela interviews Tim in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Vincero Watches visit: https://vincerowatches.com/   Visit our advertiser: : refersion.com/cf Visit our Sponsor: https://www.retentionscience.com

In Part 2 of this feature, Richer Poorer Co-Founders Iva Pawling and Timothy Morse continue to share their journey of building a premium apparel brand with values.    In part 2, Iva & Timothy share their journey including, Why you should let the product do the talking, Why their Dirty Hands Club is Key to building an emotion connection with their customers, Why the community, curation, and experience concept is so important, Why Brands are really an extension of human beings, Why Richer Poorer resonates with their customers through their values, How "Brands grown in the Lab" can't compete in the long run, Why Brand can't hide behind a corporate veil anymore, and What the future holds for Richer Poorer, and so much more.    Join us while Ramon Vela interviews Iva and Timothy in Part 2 of this episode and listen to them share the inside story of a brand. For more on Richer Poorer visit: https://richer-poorer.com/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com

In the beginning, Richer Poorer Co-Founders Iva Pawling and Timothy Morse thought they would slow roll the launch of their new brand.  They thought it would be less risky and they could slowly fund the business while keeping their day jobs. That all changed when Iva's sister and brother-in-law (Co-Founders of Gorjana), strongly suggested that if they were going to do it, they had to go all in. Nearly 9 years later, Richer Poorer is growing faster than ever, still focused on making clothes that feel comfortable, fit great, and are available at a great price point. 

  In part 1 of this incredible episode, Iva & Timothy share their journey including How the casual dress trend first started with dotcom boom, Why they originally wanted to slow roll the launch of their brand, How they self-funded the company, Why you must really really understand your unit economics, How building the brand using wholesale margins, helped them when selling digitally, Why you never really know what you're getting yourself into when starting a brand, What role the group, The Black Keys played in their success, Why having a co-founder is a lot like marriage, and so much more.    Join us while Ramon Vela interviews Iva and Timothy in Part 1 of this episode and listen to them share the inside story of a brand. For more on Richer Poorer visit: https://richer-poorer.com/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com

In part 2 of this special episode, Kristen LaFrance, Head of Community & Growth for Churn Buster, the #1 tool for recovering failed payments and preventing involuntary churn for subscription e-commerce & SaaS brands, continue to share insights on how subscription businesses can use psychology to retain more customers.    In Part 2, Kristen Breaks down each of the major subscription categories: Replenishment, Access, Curation; She breaks down the customer psychology for each category, and then she Breaks down the specific tactics to combat each challenge.    Join us while Ramon Vela interviews Kristen in Part 1 of this episode and listen to her share the inside story of a brand.   For more on Churn Buster visit:  https://churnbuster.io/pod   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In this special episode, we interview Kristen LaFrance,  Head of Community & Growth at  Churn Buster, the #1 tool for recovering failed payments and preventing involuntary churn for subscription e-commerce & SaaS brands.   In Part 1 of this feature, Kristen discusses Why Customer Experience is everything, What is Denning and why you should care, How Churn Buster works, When should a brand use Churn Buster, How to get Churn Buster for free, What are the different types of declines, How brands can recover 60% of revenue, The difference between basic denning and Churn Buster, What are the 3 different categories of Subscription and how to use psychology to retain more customers, Why it's critical to put your self in the shoes of the customers and so much more. Join us while Ramon Vela interviews Kristen in Part 1 of this episode and listen to her share the inside story of a brand.   For more on Churn Buster visit:  https://churnbuster.io/pod   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com