The Story of a Brand Show

In Part 2 of this feature, Steven Borrelli, Founder of Cuts Clothing continues sharing the inside story of building a DTC menswear brand focused on T-shirts.    In Part 2 of this interactive discussion, Steve shares Why MVMT was a good reference point for them, Why you should think big, Why their biggest asset is their singular focus on T-shirts, Why today's workplace has evolved, How they are defining their own category, Why men buying more fashion is a growing trend, What their MOAT is, Why they win you over with just the packaging, What the customer experiences when they visit Cuts Clothing, and Advice for young entrepreneurs, and much, much more.  Join us while Ramon Vela interviews Steven in Part 2 of this episode and hear her share the inside story of a brand.   For more on Cuts Clothing visit: https://cutsclothing.com/   Visit our advertiser: : refersion.com/cf Visit our Sponsor: https://www.retentionscience.com

In the early days, Steven Borrelli, Founder of Cuts Clothing didn't want to tell anyone about his brand. He was 26 and didn't want to be that guy who moves back into his parent's house to start a Tshirt brand that blows up in his face.  He knew how big it would be but he also knew not telling people would relieve some of the pressure and stress and allow him to focus on building the brand.  His strategy paid off and now Cuts is a leading DTC Menswear Brand that is first to accessorize the basic Tshirt and elevate it into the office and beyond.    In Part 1 of this feature, Steve shares What brand was his inspiration, How he starting the brand knowing nothing about apparel, How he tested his product in the early days, How he used his network to find his first 1000 customers, How the brand almost crashed and burned several times, What Attitude you need to develop if you're an entrepreneur, Why it's critical for your marketing to create a story, Why he likes to hire people with high Motors, Why when advertising - Talk to people the way you talk to your friends, and much, much more.  Join us while Ramon Vela interviews Steven in Part 1 of this episode and hear her share the inside story of a brand.   For more on Cuts Clothing visit: https://cutsclothing.com/   Visit our advertiser: : refersion.com/cf Visit our Sponsor: https://www.retentionscience.com

In part 2 of this feature, Gorjana Co-Founders Gorjana Reidel and Jason Griffin Reidel continue sharing the inside story of building one of the leading Jewelry Brands in the market.

In this interactive discussion, Gorjana & Jason share their journey including Their Customer Service Strategy, Why it's important to stick with what you're great at, Why Amazon and other large brands envy the connection between premium brands and their customers, Why their Moat = Authenticity, Why Product is King & Content is Queen, Why you shouldn't fall for the buzz words, How they work together as a married couple, Why they play with all the chips on the table, and Why you shouldn't compartmentalize your life, make your life one.     Join us while Ramon Vela interviews Gorjana & Jason in Part 2 of this episode and listen to them share the inside story of a brand. For more on Gorjana visit: https://gorjana.com/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com

In the beginning, Gorjana Co-Founders Gorjana Reidel and Jason Griffin Reidel had nothing to lose. To hear Jason describe it, he was unemployable and Gorjana loved creating unique jewelry that all their friends and family loved. So they took the plunge. Those early days were tough but they led with intuition and a bit of ignorance (their words) because as they tell it, "they figured they could do it better than everyone else". Now, all these years later, they continue to connect with their community in ways that have humbled them and their story has evolved to an online presence, 7 stores, and countless customers. 

  In part 1 of this incredible episode, Gorjana & Jason share their journey including What connects people to their brand, Why Retail allows you to connect with customers in ways DTC can't, Why you should look for the little wins, How ignorance & intuition play a part in your planning, Why Retail is now survival of the fittest, Advice for Brands wanting to get into retail, Why your goal should be profitability not necessarily raising money, and so much more.    Join us while Ramon Vela interviews Gorjana & Jason in Part 1 of this episode and listen to them share the inside story of a brand. For more on Gorjana visit: https://gorjana.com/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com

In Part 2 of this feature, this special episode, Alex Markov, Founder of  Refersion, continues to share the inside story of building a leading affiliate & Influencer marketing platform.   In Part 2 of this episode, Alex discusses Why defining customer personas has helped them with messaging, Why leaning what works requires some failure, Why Refersioh has a team to help you strategize, When is the right time for an affiliate or influencer program, Why the brands that see success have a formalized influencer program, What's the difference between Affiliate and Influencer, Why onboarding shouldn't take weeks (or days), and How customer experience the platform, and so much more. Join us while Ramon Vela interviews Alex in Part 2 of this episode and hear him share the inside story of a brand.   For more on Refersion visit:  refersion.com/cf   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In this special episode, we interview Alex Markov, Founder of  Refersion, the #1 tool that helps online shops track sales driven by promoters, influencers, and affiliates.   In Part 1 of this feature, Alex discusses a host of entrepreneurial topics such as How he got his start in marketing, Two things businesses need, Why asking your customer what they need is a great marketing strategy, What you need to do before building your app, What he did right & wrong while launching his business, Why he focuses on building his business profitably instead of raising funds, What advice he would give to entrepreneurs, What opportunities are out in the market now, Why he keeps a "Business Idea" notebook, and so much more. Join us while Ramon Vela interviews Alex in Part 1 of this episode and hear him share the inside story of a brand.   For more on Refersion visit:  refersion.com/cf   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In Part 2 of this feature, Co-Founders, Patrick Tannous and Dan Klein, of Tiesta Tea, continue sharing the "inside story" of building one of the fastest-growing Tea beverage companies.    In this incredible episode, Patrick and Dan discuss The best part of being an Entrepreneur, Why starting a business can be a grind, The moment they knew it was going to be a real business, Why they couldn't live at their parents house and build Tiesta, What product would they feature if they had to make an elevator pitch, How the consumer market has shifted for beverages, The difference of Loose Leaf Tea, How they are making Tea more affordable and bringing more people into the category, and much, much more.  Join us while Ramon Vela interviews Patrick and Dan in Part 2 of this episode and hear her share the inside story of a brand.   For more on Tiesta Tea visit: https://tiestatea.com/   Visit our advertiser: : refersion.com/cf Visit our Sponsor: https://www.retentionscience.com

At one point in the early days, Co-Founders, Patrick Tannous and Dan Klein, of Tiesta Tea, had no money for rent. They had a house that doubled as a place to live as well as the company headquarters. So they had no choice. They went out door-to-door to sell tea. They "HAD" to make $900 just to pay rent, let alone pay themselves. They ended up making rent, albeit a little late, but it was those types of experiences that honed their entrepreneurial skills and helped make Tiesta Tea what it is today.    In Part 1 of this feature, Patrick and Dan discuss How they made tea more approachable, How their brand is based on the health benefits of tea, The secret of tea's success: it is the first plant-based beverage, Why lots of innovative beverage brand don't last, The two primary drivers in beverages, Why they couldn't imagine starting the business without a co-founder, What were the main issues in the early days and much, much more.  Join us while Ramon Vela interviews Patrick and Dan in Part 1 of this episode and hear her share the inside story of a brand.   For more on Tiesta Tea visit: https://tiestatea.com/   Visit our advertiser: : refersion.com/cf Visit our Sponsor: https://www.retentionscience.com

In Part 2 of this feature, Courtney Nichols Gould, Co-Founder at SmartyPants Vitamins continues sharing the inside story of building one of the leading supplement companies in the market.   In this incredible episode, Courtney shares the Fact they were the first in their space to be Non-GMO, Why it's difficult to play the volume game and keep the quality, How they deal with transparency, Why its important to be available to everyone not just the 1%, Why they built their brand on Amazon, Why they look to the public to tell them what they want, What new products were launched including SmartyPaws for dogs and Advice for young entrepreneurs including making sure you love your idea.     Join us while Ramon Vela interviews Courtney in Part 1 of this episode and hear her share the inside story of a brand. For more on SmartyPants visit: https://www.smartypantsvitamins.com/ Visit the partners who make this show possible: Privy: https://www.privy.com/cf Churn Buster: https://churnbuster.io/pod Retention Science - RetentionScience.com

For Courtney Nichols Gould, Co-Founder at SmartyPants Vitamins this company was supposed to be a one-product brand.  But once they started receiving feedback from customers, they knew they had stumbled upon a problem that resonated with people. 

  In part 1 of this incredible episode, Courtney shares her journey including The main challenge with building a business with someone you love, Why she's addicted to entrepreneurship, The story of her dad -  the Trampoline King, Why there's never peace within a startup, Why if you care, you have to be all in, Why a Brand needs to stand for something, The "core" of the SmartyPants brand, What happened when they went to Congress, and Why Trust is what get's you through an incredibly  intense experience.    So join us while Ramon Vela interviews Courtney in Part 1 of this episode and hear her share the inside story of a brand. For more on SmartyPants visit: https://www.smartypantsvitamins.com/ Visit the partners who make this show possible: Privy: https://www.privy.com/cf Churn Buster: https://churnbuster.io/pod Retention Science - RetentionScience.com