The Story of a Brand Show

In part 2 of this incredible episode, Katerina Schneider, Founder & CEO at Ritual continues sharing her journey with us. 

  Katerina shares How they are combining science with culture to build a moat around her brand, How they are in a mission to help people form healthy habits, Why the things you do on a daily basis have the most impact on your body & mind, Why they launched an Apple App, Why people who aren't vegan, still want vegan products, What life was like immigrating from Ukraine and living in a refugee hotel, and Why guilt is the hardest thing about being an entrepreneur & mom (and why husbands don't feel the same guilt) and much much more!   Join us while Ramon Vela interviews Katerina in Part 2 of this episode and hear her share the inside story of a brand. For more on Ritual visit: https://ritual.com/ Visit the partners who make this show possible: Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

Katerina Schneider, Founder & CEO at Ritual was meeting with an investor slash acquaintance to discuss funding for Ritual, it was the early days. Because she was 4 months pregnant, she was told that it would be appropriate to let him know about the pregnancy. Plus, she had known previously and expected a pleasant conversation. What he said next was horrifying. "You can either start a family or build a business, you can't do both". How would you respond?

 

For Katerina, it provided the fuel for building a hugely successful brand that was voted by LinkedIn in 2019 as one of the top 25 places to work. How you like me now, Mr. Investor?  

  In part 1 of this incredible episode, Katerina shares her journey including How she started Ritual at 4 months pregnant and Why it's so important to be transparent about ingredients, How she created the first fully traceable multi-vitamin so you know what's in it, Why 1/3 of women can't fully utilize Folic Acid but why large companies keep using it because it's cheap, Why she was fascinated by taking something from a routine to a habit, to a ritual, Why being pregnant made her more creative, Why happiness in employees dictates the success of your business, Why being in a startup equalizes everyone, and Why being a mom is a great breeding ground for being an entrepreneur.    Note: there is so much great advice, I can't list it all. So join us while Ramon Vela interviews Katerina in Part 1 of this episode and hear her share the inside story of a brand. For more on Ritual visit: https://ritual.com/ Visit the partners who make this show possible: Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In Part 2 of this feature  Annie Jackson, Co-Founder & COO of Credo Beauty continues to share with us the inside story of building her brand. 

 

Annie Jackson shares the following: Why it's important to find passionate staff, Why Beauty can be intimidating, Why people want to replace what they use with something healthy, Why there are no hard sells at the Credo stores, it's about education, Why entrepreneurship for her is hereditary, What was the one thing that really made a difference for her brand, Why Credo isn't here to build a niche, but a movement, Advice for Millenials, Gen Z, and young entrepreneurs and much, much more. 

 

Join us while Ramon Vela interviews Annie Jackson in Part 2 of this episode and hear her share the inside story of a brand.

 

For more on Credo Beauty by visit: https://credobeauty.com/

 

Visit the partners who make this show possible:

 

Visit our advertiser: https://www.privy.com/cf

Visit our advertiser: https://churnbuster.io/pod

Visit our Sponsor: https://www.retentionscience.com

For Annie Jackson, Co-Founder & COO of Credo Beauty, clean beauty is not just a product; it's about a lifestyle, a belief, it's emotional. It's taking this experience and combining it with ingredients that are good for you that are at the heart of what connects Credo with their customers. This connection is also why Credo feels so strongly about their responsibility within the industry, especially with ingredients. This responsibility comes in the form of their "Clean Beauty Standard," which is more than a roadmap for sustainable sourcing. It's a call for transparency in products that customers trust to be good for them. 

In part 1 of this episode, Annie shares her passion for clean beauty and Credo, including: How Credo defines Clean Beauty, Why having a physical store was vital to them, Why it's important to listen to customers and watch them interact with products first hand, Why "Fragrance" is their least favorite word and why, Why physical retail is not for everyone, and How their "Mission in Action" events allow them to tackle and discuss significant, sometimes controversial, topics and much, much more. 

 

Join us while Ramon Vela interviews Annie Jackson in Part 1 of this episode and hear her share the inside story of a brand.

 

For more on Credo Beauty by visit: https://credobeauty.com/

 

Visit the partners who make this show possible:

 

Visit our advertiser: https://www.privy.com/cf

Visit our advertiser: https://churnbuster.io/pod

Visit our Sponsor: https://www.retentionscience.com

In part 2 of this episode, Vanessa Dew, Co-Founder & CSO at Health-Ade Kombucha continues sharing the inside story of her brand. 

  Ramon Vela and Vanessa discuss:  How marketing in the old days was like hand-to-hand combat, How they rode the wave of wellness, Why they wanted to be a LifeStyle brand, The 3 Ways they differentiate themselves from the competition, Their new Campaign "You Brew You", Why it's so important for them to step out of the sea of sameness, How the brand is a reflection of the founder's personalities on how they "followed their gut" to find success and why you should too.    For more on Health-Ade visit: https://health-ade.com/   Visit the partners who make this show possible: Gorgias -  http://gorgias.link/story teelaunch - http://teelaunch.com/story Retention Science - https://www.retentionscience.com/

For Vanessa Dew, Co-Founder & CSO at Health-Ade Kombucha being out of college and working a 9 to 5 job was just not fulfilling. So Vanessa and her eventual co-founders started an entrepreneur club who's first product was going to be a high-quality Hair Loss Mask, using the cultures derived from Kombucha. Eventually, they realized that the real business opportunity lay in the brewing of the delicious beverage soon to be known as Health-Ade Kombucha. So they each put in $800 and started selling the beverage in local Farmer's markets.

In part 1 of this episode, Vanessa shares her journey including How they first started the business, How three co-founders mixed personal and professional life to form a winning combination, Why she thinks that you should have a co-founder and Why some people aren't meant to be founders, Why people call her the "Eternal Proton", Why as an Asian American she felt pressure to NOT be an entrepreneur, and How a racist incident when she was young eventually forced her to come to terms with her identify and be a role model for other Asian Americans. Join us while Ramon Vela interviews Vanessa Dew in Part 1 of this episode and hear her share the inside story of a brand. For more on Health-Ade visit: https://health-ade.com/

  Visit the partners who make this show possible: Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In Part 2 of this feature Staci Brinkman, Founder & CEO of Sips by continues to share with us the inside story of building her brand.    Staci shares with us the following: How her brand positions itself today vs. when they just started, How she builds and maintains the relationship with her customers via social media, Why people discover more than great Teas through her platform but great brands as well, How she funded her startup at the beginning and her recent angel investment, How she packed the first 100,000 "Sips by" boxes in her living room, How their focus is growth and what they are doing to achieve it, What entrepreneurial lesson she learned that she wasn't expecting, Why she didn't think she would get married, and how she and her husband deal with working together as a married couple and much more.    Join us while Ramon Vela interviews Staci in Part 2 of this episode. For more on Sips by visit: https://www.sipsby.com/ Visit the partners who make this show possible: Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

For Staci Brinkman, Founder & CEO of Sips by, her original goal was to be a linguist, not an entrepreneur. So how did Staci go from being a linguistics major to starting a millennial brand that helps you discover teas from around the world to utilizing machine learning and artificial intelligence to create a personalized experience for tea drinkers? In short, bringing cutting edge technology to an ancient beverage.    In part 1 of this episode, Staci shares her journey including How she wanted to become the first female president when she was young, Why she refers to herself as a "Grandma Millenial", Why Millenials are driving the growth of tea, Where she got the idea for Sips by, Why Tea is a culinary endeavor, and how choosing the right tea for people is more complex than people think and how she's using AI to make the personalization experience amazing.    Join us while Ramon Vela interviews Staci in Part 1 of this episode and hear him share the inside story of a brand. For more on Sips by visit: https://www.sipsby.com/ Visit the partners who make this show possible: Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

Part 1 of this feature focused on Fred Maganimi and his family and how he started Luca & Danni. It was emotional and gut-wrenching for some of you. (for me too). Part 2 focuses on why people connect to the brand.    In this episode, Fred shares news about his the Company's new investor, The role of investor vs. Founder, Why a company would invest in Luca & Danni, How to co-create an emotional connection with your customer, How handwritten notes are a great way to learn about the customer, and What is the vision and future for Luca & Danni.   Join us while Ramon Vela interviews Fred in Part 1 of this episode and hear him share the inside story of a brand. For more on Luca & Danni visit: https://lucadanni.com/ Visit the partners who make this show possible: Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - https://www.retentionscience.com

For Fred Maganimi, Founder at Luca & Danni, life was supposed to be different. He had a plan on what his life was going to be like. Unfortunately, life doesn't always work that way. He came back to the family business due to his brother's and father's illness and then death. It was difficult for Fred at first but eventually, it seems, the tragedy led them to the life he was always intended to live and shown him the character of the man, he was always supposed to become.    In part 1 of this episode, Fred shares his journey including an overview of the business, how he came back to the family business, how he dealt with his brother's death and then his dad's, how building the business helped him through the tragedy, and why if you believe in something with every ounce of your being you'll find success.    Join us while Ramon Vela interviews Fred in Part 1 of this episode and hear him share the inside story of a brand. For more on Luca & Danni visit: https://lucadanni.com/ Visit the partners who make this show possible: Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - https://www.retentionscience.com