The Story of a Brand Show

In Part 2 of this feature, Taylor Offer, Co-Founder at Feat,  continues to share invaluable advice for direct-to-consumer brands and for would-be entrepreneurs considering how they can take their product ideas to market.    Taylor shares more of the the good, the bad, and the lessons learned in building a DTC brand in Part 2, including Why he hates working with Agencies, How he helps other DTC brand owners, What steps you can take if you don't have money to hire an agency but still need help, Advice for entrepreneurs just starting out, What to do to protect yourself from recessions, How the "grow slow, grow profitable" strategy always works, How DTC brands get themselves in trouble financially, and much more.  Join us while Ramon Vela interviews Taylor Offer in Part 2 of this episode and hear him share the inside story of a brand. For more on Feat or the Taylor Parker Agency visit: https://featsocks.com/  | https://taylorparkeragency.com/ Visit the partners who make this show possible: Churn Buster -  https://churnbuster.io/pod Retention Science - https://www.retentionscience.com Privy - https://www.privy.com/cf

For Taylor Offer, Co-Founder at Feat, life as an entrepreneur has been a roller coaster. He met his co-founder, Parker Burr, in college and by their senior year they had sold over 20,000 pairs of socks from their backpacks. Back then no one took them seriously but that's different today as Feat has become a premium brand that is moving beyond socks and now into Hoodies (the softest hoodies ever) and soon into other areas.    In Part 1 of this feature, Taylor shares the good, the bad, and the lessons learned in building a DTC brand, including: How they sold millions via Influencer marketing by getting in early on Influencers, Why socks are not a great item to sell via e-commerce and why (plus which products sell better), Why you want to limit your SKUs, The Four mistakes they made that you MUST avoid,  Why it's critical to find a mentor that knows your industry and why you should listen to them, The Three things they did "right" that you should copy, How to be successful in Influencer marketing today, and much more.  Join us while Ramon Vela interviews Taylor Offer in Part 1 of this episode and hear him share the inside story of a brand. For more on Feat or the Taylor Parker Agency visit: https://featsocks.com/  | https://taylorparkeragency.com/ Visit the partners who make this show possible: Churn Buster -  https://churnbuster.io/pod Retention Science - https://www.retentionscience.com Privy - https://www.privy.com/cf

In this brief special episode, we interview Rosemarie Baumler, Director of Communications & Social Media for apparel brand, Army Pink.    From time to time, we like to highlight brands making a social impact that is near and dear to our hearts and where the mission is as important as the product. In this interview, you'll learn about Army Pink's mission, how they are building support for their cause, why empowering women and young girls is critical for them, and why the future looks bright for this youthful brand.    We especially like (and support) the fact that  Army Pink donates 100% of the proceeds from the Peacekeeper t-shirt to Peace Over Violence, providing safe transportation for a survivor to escape a violent relationship.   Show your support visit Army Pink: https://armypink.com/   Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

In part 2 of this episode, we continue the conversation with Emmanuel Rey, Co-Founder & CEO of Yuni Beauty, as share the inside story of the building of a health & wellness brand.   Ramon Vela and Emmanuel discuss 1) Why trust & transparency are so important, 2) Why it's important for Yuni to make clean beauty products that are affordable and accessible for people who really need it, 3) How to make clean beauty products that are affordable and can be used for daily use, 4) Why they use only "stock packaging", 5) What are the 3 Key Factors for choosing a new channel or avenue for your clean beauty products, 6) And what are the Yuni Beauty products that stand out.    For more on Yuni Beauty visit: https://www.yunibeauty.com/ Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

When Emmanuel Rey, Co-Founder & CEO of Yuni Beauty, started the brand, it was defined largely around people who cared about wellness. So he focused on three areas: saving time, restoring health, and relieving stress. He also focused on operating the business with certain principles & values such as using organic & vegan & cruelty-free ingredients, and factories that utilized alternative energy such as solar power. However, operating a business in this way, forced him to make a choice: principles vs. economics.   In part 1 of this episode, Emmanuel discusses: 1) Why it was important to make wellness attainable for all, 2) How they took a chance by investing in the formula vs. marketing, 3) Why it was important to create products for people like him and his wife; people who practice Yoga, wellness, meditation, mindfulness, health, and love the outdoors, 4) Why it was important to find influencers who were authentic, 5) Why it's important for people to be aligned with a brand's values and principles.     Join us as Ramon Vela interviews Emmanuel Rey in Part 1 of this episode and hear him share the inside story of the building of a brand. For more on Yuni Beauty visit: https://www.yunibeauty.com/ Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

In this special episode, we interview serial DTC entrepreneur, Alex Brown, Founder of Ecommerce RockStars and past Co-Founder of The Beard Club (formerly Dollar Beard Club). In part 2 of this episode, we discuss: 1) Why Feedback from your customers is so important for building your brand, 2) Why customers will help tell you who you are and why you exist beyond just the product, 3) Why building a regular cadence for talking with customers is important, 4) Why it's important to keep a personal touch with your customers and why customers are hungry for connection, 5) Why and how the Amazon Bubble is going to burst, 6) Why taking a long term view of your customer is important, 7) Critical tips for people just starting a brand and for people who have a $500,000 a year brand and who want to scale the business.  Join us as we interview Alex Brown in Part 2 of this episode and hear him share the inside story of the building of a brand. For more on Ecommerce RockStars visit:  https://ecommercerockstars.co/ Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

In this special episode, we interview serial DTC entrepreneur, Alex Brown, Founder of Ecommerce RockStars and past Co-Founder of The Beard Club (formerly Dollar Beard Club). 

  In part 1 of this episode, Ramon Vela and Alex Brown discuss: 1) How Alex started in Crowdfunding, 2) How he started CoolBox and then Beard Club, 3) Why Drop Ship businesses are not feasible long-term and why the next correction will clean them out, 4) Why the fundamentals of business online are the same as offline, 5) How to start a DTC brand, 6) How you can build a brand that serves people and not just sells products, 7) How to create a story that resonates with people, 8) Why companies with a social aspect outperform those that don't (long run), 9) What are the stumbling blocks of building your brand.  Join us as we interview Alex Brown in Part 1 of this episode and hear him share the inside story of the building of a brand.  For more on Ecommerce RockStars visit: https://ecommercerockstars.co/   Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

In Part 2 of this feature, Ben Jabbawy, Founder & CEO of Privy and Ramon Vela unpack why Privy has become so popular with Direct-to-consumer brands while also finishing the discussing of Privy's origin story and secrets to success.

  Plus, Ben Jabbawy discusses Why doing things different saved his company; Why you shouldn't listen to investors; The Success Equation: Easy to Try, Easy to Buy; Why as an entrepreneur you should give more than receive; Breaking down the "Build Relationships and Drive More Sales Concept; Why & How Privy is going to be the entry point for all your customer data; The vision for Privy's future; Advice for Entrepreneurs such as "Build an audience from day one"; and Advice for College students such as "work at a company with MOMENTUM, and so much more. Join us while Ramon Vela interviews Ben Jabbawy in Part 2 of this episode and hear him share the inside story of a brand.  For more on Privy visit: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

For Ben Jabbawy, Founder at Privy, life as a founder wasn't always easy. At one point, they had $1,000 in the bank and were in the process of selling the company when the sale abruptly fell through. This was a pivotal moment for Privy that eventually led them to rank as one of Inc.'s 5000 Fastest Growing Company. 

  In Part 1 of this feature, Ben shares what happened at that pivotal moment when it looked like all was lost, He shares how he got started, Why transparency is important to him, What he did differently that really propelled his company, What is the secret formula to getting into the Inc. 5000, What advice he would give to others, and so much more.  Join us while Ramon Vela interviews Ben Jabbawy in Part 1 of this episode and hear him share the inside story of a brand.  For more on Privy visit: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

In Part 2 of this special "Brand Communication" episode, we interview communication expert and Founder & President of The Silver Telegram, Ronjini Joshua.  Ramon Vela and Ronjini some of the most pressing communication/public relations challenges facing brands, startups, and tech companies.  Together they discuss: Being on honest with yourself about who is your target market, Why you can have slightly different stories for each audience, How to create a media plan, Working with Journalist and bloggers, Making sure to have target goals, Provide customers with experience, Start planning for next year NOW, What is your share of voice and how to grow it, Building your own personal brand, Wy Taking a stand vs. middle of the road can lead to success and much much more.  Join us as we interview Ronjini Joshua in Part 2 of this episode and hear her share the inside story of a brand.  For more on The Silver Telegram visit: https://thesilvertelegram.com/ Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com