The Story of a Brand Show

People said he couldn't build a hardware brand without $10 million dollars. He raised only $2 million. In the beginning, he made some critical mistakes that should have been lethal. Mighty Audio overcame the challenges. Time and time again, Anthony and his team have encountered challenges and found a way to succeed.

Whether it is because of their great partners, developing a competitive advantage, or having a vision and mission that propels them forward, Anthony shares with us why Might Audio has gotten to where it is now and what is going to keep their brand successful in the future. Listen to this episode and hear Anthony Mendelson, CEO of Mighty Audio share the inside story of building a hardware brand.

NOTE TO LISTENER This episode is Part 2 or 2 of our interview with Anthony Mendelson.

I write about all of our podcast! Check out the full post and learn what we learned at commercefocused.com/episode-012-mighty-audio/

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

It all started with fitness. Working out was Anthony Mendelson's time for himself. But like everyone else, he would bring his phone into the gym and get text messages, DMs, etc. Working out wasn't the stress reliever he had planned it to be. He started asking himself, do other people have this problem?

Eventually, he realized that there was a whole segment of people who wanted to disconnect from their phones and other digital distractions. That's when the idea of Mighty Audio came about and the tagline: Breakfree was born. Mighty Audio's mission was to give people the time to focus on themselves and the things they love, not the things that distract from that. Along, the way, we raised money, built a team, developed a strategic partnership, made mistakes and learned a whole lot along the way. Listen to this episode and hear Anthony Mendelson, CEO of Might Audio s the inside story of the building a hardware brand.

NOTE TO LISTENER

This episode is Part 1 or 2 of our interview with Anthony Mendelson.

Make sure to listen to both and read the show notes for highlights on our website. Check out the full post and learn what we learned at  commercefocused.com/episode-011-mighty-audio/

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Visit the Mighty Audio website: https://bemighty.com/. 

Rosie had doubts. At certain times she didn’t think she could do it. But she continued to move forward, along with her Co-CEO & Founder Josh Resnick, and eventually, things started happening. “I realized that I was more powerful than I thought I was” she would later say. The challenges in entrepreneurship actually reveal who you are. It reveals your weakness and strengths. But it is in those moments that you can discover your power and reclaim it.

Rosie had doubts. At certain times she didn’t think she could do it. But she continued to move forward, along with her Co-CEO & Founder Josh Resnick, and eventually, things started happening.   “I realized that I was more powerful than I thought I was” she would later say. The challenges in entrepreneurship actually reveal who you are. It reveals your weakness and strengths. But it is in those moments that you can discover your power and reclaim it.

NOTE TO LISTENER: This episode is a unique blend of pragmatic-real-world entrepreneurial advice and philosophy about the purpose and meaning of life. This episode is Part 2.

Make sure to listen to both and read the show notes for highlights on our website. Check out the full post and learn what we learned at  www.commercefocused.com/episode-010-sugarfina. 

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Visit the Sugarfina's website: https://www.sugarfina.com/. 

I think the story of Sugarfina is really a love story. Not just between Rosie O’Neill and Josh Resnick, Co-CEOs and Co-Founders, but between Sugarfina and it’s customers. It started with two people who either by fate or coincidence went on a date and watched the original Willy Wonka and the Chocolate Factory. And the rest, as they say, is history. However, that would be premature, the story continues. Listen to Part 1 of 2 here and visit our site for show notes: www.commercefocused.com/episode-009-sugar

I think the story of Sugarfina is really a love story. Not just between Rosie O’Neill and Josh Resnick, Co-CEOs and Co-Founders, but between Sugarfina and it’s customers.

It started with two people who either by fate or coincidence went on a date and watched the original Willy Wonka and the Chocolate Factory. And the rest, as they say, is history. However, that would be premature, the story continues and you can hear it right here on the Story Behind the Brand.

NOTE TO LISTENER: This episode is a unique blend of pragmatic-real-world entrepreneurial advice and philosophy about the purpose and meaning of life and it has so much info to offer you that we had to divide it into Part 1 & Part 2.

Make sure to listen to both and read the show notes for highlights on our website. Check out the full post and learn what we learned at  www.commercefocused.com/episode-009-sugarfina. 

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Visit the Sugarfina's website: https://www.sugarfina.com/. 

In this episode, Jenny shares how her startup is disrupting the Maternity Apparel market; how being raised by immigrants parents has been a motivator; how gratefulness plays a part in her life philosophy, her advice to fellow entrepreneurs; and how starting a company out of grad school has been an opportunity to practice fearlessness.

For Jenny Leung,  Founder of BellaNove, starting an e-commerce brand wasn't about playing it safe as her immigrant parents had wanted, it was about solving a problem that affected over 50% of the population.   In this episode, Jenny shares how her startup is disrupting the Maternity Apparel market; how being raised by immigrants parents has been a motivator; how gratefulness plays a part in her life philosophy, her advice to fellow entrepreneurs; and how starting a company out of grad school has been an opportunity to practice fearlessness.   Visit the BellaNove website: https://www.bellanove.com/   I write about all of our podcast! Check out the full post and learn what we learned at www.commercefocused.com/episode-008-bellanove   Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

For Brian Speckart, Director of Global E-commerce & Marketing for Ergobaby, keeping the Ergobaby message close to its core is a challenge. However, for Brian, the challenge is more fun than work. In this episode, Brian shares a look inside the Ergobaby brand and discusses everything from the Ergobaby's origin story to how it maintains its brand message to it's digital marketing strategy to influencers and finally the "Dangers of Crotch Danglers", which is something every expectant parent must know.

For Brian Speckart,  Director of Global E-commerce & Marketing for Ergobaby, trying to keep the Ergobaby message close to its core is a challenge.    However, for this veteran digital & brand marketer, the challenge is more fun than work. In this episode, Brian shares a look inside the Ergobaby brand and discusses everything from the Ergobaby's Origin Story to how it maintains the brand message while selling through Amazona and Target to how they work with brand ambassadors & influencers and finally the "Dangers of Crotch Danglers", which is something every expectant parent must know.   Visit the Ergobaby website: https://ergobaby.com/   I write about all of our podcast! Check out the full post and learn what we learned at http://www.commercefocused.com/episode-007-ergobaby/   Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.