The Story of a Brand Show

Since they were kids, both Steve O'Dell and Robbie Page, knew they were put on this earth for a reason. Today, they are on a mission to teach the world about the effects of positive energy in business and in your personal life, one cup at a time. In this episode, Steve and Robbie, share an intimate look at their idea of success, entrepreneurship, the science of Macha Tea, the philosophy of Kaizen, and the purpose-driven brand they are building: Tenzo Tea.

Visit the Tenzo Tea website: www.tenzotea.co

I write about all of our podcast! Check out the full post and learn what we learned at www.commercefocused.com/episode-006-tenzo-tea

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Eyal Brikman was originally going to start a social startup, but one fateful conversation and 9 years later, he is helping to lead Kobelli, a company on a mission to bring honesty, transparency, and Blockchain technology to an industry slow to adapt to new technology. In this episode, Eyal gives us an intimate look at the inner workings of Kobelli, what made them successful in the past, present, and what new innovations, new products, and new brands will keep them successful in the future. He shares stories of how Kobelli migrated from brick & mortar stores to selling online, how they started the Jewelry category on OverStock.com, to innovative digital marketing & social media strategies he's used in building community and brand and much more.

Plus there is a bonus section on his personal experience of coming to America as an immigrant from Israel and his personal experience at Burning Man, which you don't want to miss!

Visit the Kobelli website: www.kobelli.com/

I write about all of our podcast! Check out the full post and learn what we learned at www.commercefocused.com/podcast

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

The Co-founders of Diff Eyewear knew early on that they wanted charity to play a big part in their business, what they didn't realize is that they would end up impacting & empowering communities halfway across the world. Co-founder, Chad Dime, gives us an intimate look at how Diff Eyewear got its name, how they got started, how they grew the business, what influences (both family and business) had on their entrepreneurial vision, and ultimately on their unique blend of charity, sustainability, empowerment, and affordable designer eyewear that we now know as Diff Eyewear.

Plus there is a bonus section on what the future holds for Diff Eyewear and inspiring advice for new and existing entrepreneurs.

Visit the Diff Eyewear website: www.diffeyewear.com

I write about all of our podcast! Check out the full post and learn what we learned at www.commercefocused.com/podcast

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Bert Song, Head of E-commerce for Pair of Thieves describes it as creating "little moments of connection". From their logo design to their customer support to their promotional emails to their products, personalizing and, more importantly, humanizing every interaction with the customer is part of the DNA at Pair of Thieves. Listen as Bert shares some of the inside stories of how they came up with the company name, how they broke into Target, why they created the wildly successful "Twinsies collection, how they choose their technology stack, and what the future lies for this innovative and highly personable e-commerce brand.

Links and Resources: Visit the Pair of Thieves website: pairofthieves.com

I write about all of our podcast! Check out the full post and learn what we learned at www.commercefocused.com/podcast.

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Serial entrepreneur Alex Gobel and his team saw a gap in the Luggage Industry for affordable luggage. But instead of focusing strictly on the product, they wanted to empower people to go travel by making it fun & exciting. So he did something different, he made the customer the Hero of the story, not the luggage. In this episode, you learn the inside entrepreneurial story of how he and his team went about building a new brand that's revolutionizing the Luggage Industry. He discusses technology choices, sales, marketing, mistakes made along the way, and how to keep the focus on the customer. Links and Resources: Visit the Vesica website: www.VESICA.com I write about all of our podcast! Check out the full post and learn what we learned at commercefocused.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.