The Story of a Brand Show

This episode is brought to you by Sendlane.

Chris says, "I figured I should make something that just goes back to basics and gives people something a little better than ingredients go."

Today, we interview Chris Wysong, Owner & Founder of Bucket of Bread. Bucket of Bread provides baking mixes that are made with certified organic ingredients, preservative-free, vegan-friendly, and super easy to prepare.

Add lukewarm water to the recyclable bucket, mix, and you'll end up with dough that can last up to 2 weeks in the fridge. This gives you complete flexibility to make a variety of baked goods. You can make garlic knots, pizzas, cinnamon buns, breadsticks, pretzels, bagels, naan, doughnuts, or even more with recipes available on our website.

Bucket of Bread is also Veteran-owned and shares profits with charities fighting food insecurity and combating hunger in America.

We discussed:

* What he's grateful for * How he got started with baking * Baking bread with Iraqis and being a veteran-owned business * Why it's like a meal prep kit * A breakdown of ingredients, including no dairy, preservatives, fat, or egg * The charitable side of the business or why he does what he does * His goals as a business: 500 online sales per month * Why he has more than the bottom dollar in mind

Join Ramon Vela and Chris Wysong as we break down the inside story of Bucket of Bread on The Story of a Brand.

For more on Bucket of Bread, visit: https://bucketofbread.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

David says, "Our head of R&D is continuously working day by day. Yes, we have new products coming, but we're always trying to figure out how to make that melt better. How to find a better ingredient. How to make the stretch better. We're all about innovation, quality, and improvement, nonstop."

Today, we interview David Israel, Founder & CEO of GOOD PLANeT FOODS. Their goal is to bring you the true experience and joy of cheese, with plant-based offerings that are GOOD for you and good for the PLANeT!

We discussed:

* What he's grateful for * His personal story - Incarceration, second chances and more… * Lesson's he's learned on how to overcome personal tragedies * The story of his first snack company * How he got into plant-based cheeses with the help of his Sister-in-law * How and why they created a better plant-based cheese * Getting people to lean into plant-based cheese because of the message * Why this time and this brand is more than about money; It's about doing the right thing * New product that's going to revolutionize the industry (coming out July/August 2023) * And more…

Join Ramon Vela and David Israel as we break down the inside story of GOOD PLANeT FOODS on The Story of a Brand.

For more on GOOD PLANeT FOODS, visit: https://goodplanetfoods.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Our friends at Review.io are giving my listeners 20% Off the Lifetime of Any Plan. Use the following link: https://www.reviews.io/front/founders-paradiso-offer

Today, we interview Joe Fox, Global VP of Partnerships and Joe Santillan, Regional Growth Manager of REVIEWS.io. REVIEWS.io is a powerful review collection and management tool that helps businesses grow their online reputation.

We discussed:

* What they're grateful for * What trend they are seeing in the market * How REVIEWS.io works with multiple channels * Why you should audit your tech stack more frequently * How they work with agencies and tech partners * What sets them apart from competitors? * Onboarding from a brand's perspective * What is their vision for the future? * Integrations like Rebuy Engine, Gorgias, and Dotdigital * What other platform they work with * Future Product Launches * Advice and insights around user generated content * Case studies and customer success stories * And more…

Join Ramon Vela, Joe Fox and Joe Santillan as we break down the inside story of REVIEWS.io on The Story of a Brand.

For more on Reviews.io, visit: https://www.reviews.io/front/founders-paradiso-offer

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Christian says, "often the authentic story is sitting there, but often as well, agencies or the marketing team may be afraid to go there but we push to go. That's the interesting thing. That's what's going to connect the audience because it's a genuine real conversation."

Today, we interview Christian Lachel, Chief Creative Officer for BRC Imagination Arts. BRC Imagination Arts is a full-service, strategic design and production company that translates brand and cultural stories into transformative human experiences.

We discussed:

* What he's grateful for * Overview and Ethos for BRC * Why great brand experiences start with the heart of the audience * If you have a unique message to tell, does the customer really want to hear it? * Case studies on how they have created transformative experiences * How they grew out of Disney's Imagineering * Always look for a great storyteller * And more…

Join Ramon Vela and Christian Lachel as we break down the inside story of BRC Imagination Arts on The Story of a Brand.

For more on BRC Imagination Arts, visit: https://www.brcweb.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Thomas says, "The biggest thing we offer in all is the mentoring platform. We have a platform called The Orbit, because we're launching into space all together. And the orbit is mentoring and coaching from investors and industry experts. And we have industry experts in there who cover every aspect of CPG."

Today, we interview Thomas Malengo, Co-Founder of Brandjectory. Brandjectory guides early-stage CPG brands to be investor-ready faster and smarter, with a robust network, structured process, and expert resources.

We discussed:

* What he's grateful for * How he got started in the consumer brand world * How investors and consumers look at brands * What are investors focused on? * Advice for the Founders of consumer brands * How to make sure you know who your customers are? * The two parts of Brandjectory and how they help brands * What brands are ideal for joining Brandjectory * How to validate or qualify your product idea in the marketplace * And so much more…

Join Ramon Vela and Thomas Malengo as we break down the inside story of Brandjectory on The Story of a Brand.

For more on Brandjectory, visit: https://www.brandjectorynow.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Parker says, "we're really focused on cognitive health. Some of these mushrooms can have really incredible, really impressive medicinal value for basically maintaining really clean and positive cognitive health, but also helping improve cognitive health. So whether it is memory or mental energy like processing capability. On a fundamental level, they're really helping your central nervous system, primarily in your brain, to prune and also grow your neurons. So it's almost acting as like neural food."

Today, we interview Parker Olsen, Founder of Forij. Forij is loaded with brain nutrients, their functional granola delivers serious brain power. And their taste is award-winning; all without any of the high sugar or fake ingredients.

We discussed:

* What he's grateful for * Revisiting Parker's personal why and what drives him * Experiencing "ego death" and learning that the "obstacle is truly the way" * Challenges of the brand including margin erosion, less capital expenditures, debt capital, economies of scale, and making a pivot * A breakdown of the new product - functional granola bars and their ingredients & flavors * His blog and the hundreds of articles on mushroom, brain health, and all the other benefits * And so much more…

Join Ramon Vela and Parker Olsen as we break down the inside story of Forij on The Story of a Brand.

For more on Forij, visit: https://www.forij.co/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Today, we interview Dan Zavorotny, Co-Founder & COO of Nutrisense. Nutrisense is a platform focused on improving metabolic health. Their mission is to help anybody discover and reach their health potential.

Their members discover the perfect diet for their unique bodies by tracking key metabolic markers in real-time. They leverage powerful hardware (CGM, Ketone Meters, etc), software, and a team of expert dietitians to enable lasting behavior change.

We discussed:

* What he's grateful for * How mentors help you reduce your failure when you're a startup * Why experience gives you pattern recognition (and what is it) * How layoff should occur and why should hire slowly * Why you should hire failed founders * Overview and origin of Nutrisense * Why this mission is important to Dan and why he wanted to do something for the world * How he started selling * How they started to scale quickly (brief story of how their revenue grew) * The three parts of Nutrisense: analytics, glucose monitor and health practitioners * Why so much of the world is pre-diabetic * Why if you want to know who you are and what works for you ~ see the data * The difference between Nutrisense and Fitbit * Advice, make sure you want to change * It's really an education & accountability tool * And so much more…

Join Ramon Vela and Dan Zavorotny as we break down the inside story of Nutrisense on The Story of a Brand.

For more on Nutrisense, visit: https://www.nutrisense.io/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Elizabeth says, "At the end of the day, one of the things that we take so much pride in is, this is not a meat imitator. This is just a whole food, real food, veggie burger. And everything in there are ingredients from the earth, not from a lab."

Today, we interview Elizabeth Raymond, Co-Founder of NoBull Burger. NoBull Burger, is the TRUE veggieburger, and is a handcrafted, 100% plant-based veggieburger that takes pride in using premium ingredients to make an exceptionally tasting, whole-food veggieburgers.

We discussed:

* What she's grateful for * Origin Story and Overview of NoBull Burger and their values * Their biggest challenges in past and present * Advice for other CPG founders * Their focus on Mental Health * Their personal story with Mental Health and how they use the brand as a platform to help others * Understanding your self worth as a founder of a CPG brand * The state of nutritional psychology and how NoBull Burger fits in * A breakdown of ingredients and products * Where to buy this amazing product (Ramon's words) * And so much more…

Join Ramon Vela and Elizabeth Raymond as we break down the inside story of No Bull Burger on The Story of a Brand.

For more on NoBull Burger, visit: https://nobullburger.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Lauren says, "we built rituals around our wellness tech to really amplify the benefits of the wellness tech and create an amazing experience for people at home that they want to do over and over again because the more you do it, the more benefits you're gonna get, the better you're gonna feel."

Today, we interview Lauren Berlingeri, Co-Founder of Higher Dose. Higher Dose cultivates the hottest at-home wellness tools using nature-inspired technologies to release a DOSE of feel-good chemicals — AKA, Dopamine, Oxytocin, Serotonin, and Endorphins — that elevate your mood, promote a healthy glow, support long-term health benefits, and lift your spirit.

We discussed:

* What she's grateful for * How her raising her kids is more challenging than business * Her health issues and how it impacted her life and business * Lauren's background and overview of Higher Dose * Creating content for longevity, her YouTube series * Developing rituals for people to do at home * Why people want a sauna experience at home & launching the Sauna Blanket * Benefits of Sauna for your health and engaging your "healing state" * How to use and clean your sauna blanket * The benefits of red light therapy * Solving what their customers are asking for * Adopting a healthy lifestyle through rituals * Her favorite bio-hacks * And more…

Join Ramon Vela and Lauren Berlingeri as we break down the inside story of Higher Dose on The Story of a Brand.

For a 15% off Higher Dose products, use STORY15

For more on Higher Dose, visit: https://higherdose.com/

Their YouTube series, Biohack-Hers: https://youtube.com/playlist?list=PLtt3Vc8Sfqz2rWmxlkgDdcqUJp4fkWY1v

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Steve and Jamie say, "Your mouth health is directly connected to your gut and mind health. Especially your gut. You have people spending a ton of money on probiotics and if they're not taking care of their mouth health, they could be completely out of balance."

Today, we interview Steve Thorp and Jamie Collins, Co-Founders of Before. Before is a custom dentist-approved formula made with clean ingredients and packaged in a 100% recyclable plant-based tube.

We discussed:

* What they are grateful for * The idea, origin, and overview of Before * The opportunity in oral care and wellness * What both founders never expected on their entrepreneurial journey * Why accessibility and price point are important to them * Avoiding the petroleum and aluminum lining that competitors use in their tubes * Their focus on clean ingredients, sustainability and plant-based * How gut health and oral health are connected * The 2023 Men's Health Winner for Best Tooth Paste * A breakdown of their products * Advice for other Founders * And more…

Join Ramon Vela, Steve Thorp and Jamie Collins as we break down the inside story of Before on The Story of a Brand.

For more on Before, visit: https://beforecompany.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!