The Story of a Brand Show

This episode is brought to you by Sendlane.

Ryan says, "Care more about humans. And as much as you think, you care. It's not even close to where you should be. That's what I would say. I think everyone needs to take a very long look at what they're in business for. If you're in business for profits and cash, then you'll never gonna realize the profits and cash that you actually want, because you're just gonna be thinking about yourself."

Today, we interview Ryan Bartlett, Co-Founder & CEO of True Classic. At True Classic they get it, everybody makes shirts, but not every body is shaped the same. That's where True Classic comes in. True Classic makes everyday essentials for every type of person. Premium high-quality basics with no gimmicks.

We discussed:

* What's he grateful for * How his health concerns changed his life * Asking himself is he raising good humans (about his kids) * Overview and origin of True Classic * Why entrepreneurs need to get used to failing * Think about how you are serving and adding value to the customer * Why, when starting out in business, don't spend a lot of money * How analysis can cause paralysis * A dark time in the business * Why forecasting is the number one most important thing in business * Advice for other founders * Dealing with family life, your spouse or partner when you're an entrepreneur * Their upcoming line of women's clothing * Why their clothing gives their customers confidence

Join Ramon Vela and Ryan Bartlett as we break down the inside story of True Classic on The Story of a Brand.

For more on True Classic, visit: https://www.trueclassictees.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Allie says, "we're exposed to we're exposed to 85,000 chemicals that disrupt our health and hormones. And this is not allowing your body to heal itself, take care of itself, and create this sort of homeostasis that is, a healthy, balanced life that you feel from the inside and see on the outside."

Today, we interview Allie Egan, Founder & CEO of Veracity Selfcare. Veracity creates a personal selfcare experience based on real data about your hormones and other bio-factors that impact your skin and your health.

We discussed:

* What she's grateful for * An overview and origin story for Veracity * Why she is so passionate about this brand: her story * What are hormones, why they're amazing and why they could be unbalanced * Why doctors are not checking hormone levels * How to get hormones back in balance * Why you need to stop using hormone disruptors (in many products we use) * Their test for general hormonal health * What are the most common issues they see in women * Breakdown of Veracity products including ingredients * Their consultation for hormonal health * And more…

Join Ramon Vela and Allie Egan as we break down the inside story of Veracity Selfcare on The Story of a Brand.

For more on Veracity Selfcare, visit: https://veracityselfcare.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Leland says, "So the authenticity piece, obviously that's really core and central to our brand. One thing that I'm proud of myself and Sarah for doing and holding true to remaining authentic. Because, earlier on when we were trying to raise capital and got a lot of pushbacks on, is Thai a large enough section in the grocery store? Is the market large enough for that? And a lot of investors And other folks pushed us to try to, do something that was more Pan-Asian… and that's not central to our brand."

Today, we interview Leland Copenhagen, Co-founder of Yais Thai. Created to bring Thai flavors into American households with the twist of a cap. Inspired by his Yai (translation: grandma) and mom's sense of ease in the kitchen, they want to share the joy of connecting over a delicious meal with everyone!

We discussed:

* What he's grateful for * An overview and origin story of Yais Thai * Seeing the opportunity with heritage products * How the consumer is driving demand for authentic foods * Marriage and running a brand with your spouse * How he handles the mental and emotional aspects of running a brand * A breakdown of the Yais Thai products, including ingredients * Why glass jars? * What are Leland's favorite sauces (currently) * What he's most proud of about the brand * Where to buy * and so much more…

Join Ramon Vela and Leland Copenhagen as we break down the inside story of Yais Thai on The Story of a Brand.

For more on Yais Thai, visit: https://www.yaisthai.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Michael says, "We also have a nutritionist, a formula, a flavorist on staff that most brands don't have. And then the next layer is we get to manufacture the product. We control that process, so we have disclosure, we have control into all of that. There's no middleman. That allows us to make the top of the line product with no middleman, no surcharge, no upcharge. We're offering premium formulas, incredible flavors and experiences for market price."

Today, we interview Michael Yewdell, President of BEAM - Be Amazing. BEAM's mission is to create superior supplement products. How do they guarantee this? By controlling the entire process. From sourcing and importing the raw ingredients, to an in-house flavor team, down to the manufacturing and production of the final product. They do it all.

We discussed:

* What he's grateful for * His personal story, his diagnosis & fight with cancer * What keeps him going every day * How cancer changed his life and fueled his mission and products with BEAM * How the owning the entire manufacturing process gives them an edge * A review of new products and customer feedback * Their philanthropic initiatives including raising money for cancer research and funding 500 plus hours of therapy * And more…

Join Ramon Vela and Michael Yewdell as we break down the inside story of BEAM - Be Amazing on The Story of a Brand.

For more on BEAM - Be Amazing, visit: https://youcanbeam.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Jordan says, "My goal is to be evergreen. We use evidence backed research when we're doing any of our formulations. So we can offer someone a medical grade experience, kind of in-office consult, from the comfort of their own couch."

Today, we interview Jordan Harper, Found, CEO, and Nurse Practitioner of Barefaced.

Barefaced® is a direct to consumer skincare brand dedicated to building relationships, confidence, and knowledge through healthy, beautiful skin. Offering only a rigorously curated collection of skincare products, Barefaced® is the home for those seeking the confidence and calm that comes with fresh, vibrant, healthy skin.

We discussed:

* What she's grateful for * Raising kids as an entrepreneur * How to live a life of intention * Overview of Barefaced and origin story * Her experience of working with doctors, patients, and giving injections * Why her primary mission is to educate * Caution: there is no miracle one product that solves everything, so don't get fooled * Why other brands release so many products * Ingredient and formulation philosophy; a breakdown of Barefaced products * Where to start? Start with her blog. * And more…

Join Ramon Vela and Jordan Harper as we break down the inside story of Barefaced on The Story of a Brand.

For more on Barefaced, visit: https://www.barefaced.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Madhavi says, "we've started trying to design products where you see the result very quickly after one use.Things like lip pluming or blemish treatments, because you'll see results after a single use. And that's a way of positively reinforcing the use of our device because you're delighted by the results."

Today, we interview Madhavi Gavini, CEO of Droplette. Droplette is a technology company revolutionizing the skincare industry with its breakthrough device. The Droplette device and capsules use our enhanced aerosol technology to deliver active ingredients under the skin - where they can actually work.

We discussed:

* What she's grateful for * An overview and origin of the brand * Discovering that for skin treatments, there is a delivery problem * How treatments get on your skin (usually) * What is "diffusion" * Being a start up founder and mathematician * The challenges with brand building * Droplette's big picture vision * Wanting to be a tech platform for other brands * The challenge of getting people to change behavior * New product versions and formulations coming out soon! * And more…

Join Ramon Vela and Madhavi Gavini as we break down the inside story of Droplette on The Story of a Brand.

For more on Droplette, visit: https://droplette.io/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Ben says, "the goal is not a subscription. The goal is for a customer to buy repeatedly, and sometimes a subscription is the right mechanism for that, but for many people, it's not. And so what you need is to have a series of different tools that enable you to meet the person where they are and then the right way for them to consume."

Today, we interview Ben Fisher, Co-founder & CEO of Rodeo. Rodeo is a consumer-centric subscription platform for challenger CPG brands. Consumers *don't* want a subscription. They *want* your product, when they need it. With Rodeo, you can turn transactional customers into subscribers with a bespoke platform that offers "middle ground" flexibility tuned to your customer's buying patterns & products.

We discussed:

* What he's grateful for * His discussion on entrepreneurship, the pressures, anxiety * Ketamine therapy and was it helpful * How to achieve Zen like performance * A different perspective on what it means to be a high achiever * His morning routine - a break down * The pressure to perform * An overview of Rodeo * What's a flexible subscription * The challenges to implementing a subscription program * How to work with Rode: who is a customer, onboarding, etc. * And more…

Join Ramon Vela and Ben Fisher as we break down the inside story of Rodeo on The Story of a Brand.

For more on Rodeo, visit: https://hey.rodeo/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Kristoffer says, "one thing that I'm practicing right now is distinguishing between fear and intuition. Because sometimes that gut feeling isn't necessarily intuition, it's your fear speaking or it's oh no, not this again. And so now it's like paying attention. If I am being present to whatever's happening in me internally and knowing when it's fear speaking.

Today, we interview Kristoffer Quiaoit, Founder & CEO of Good Journey. Good Journey creates delicious donuts with magical macros 🍩. 3g Net Carbs and 1g sugar. They are made with wholesome ingredients like almonds and soluble tapioca fiber and are naturally sweetened.

We discussed:

* What he's grateful for * Closing his first business and how it affected him * Carrying armor and building a wall from feeling emotions * Why comparison is the thief of joy * How to recover from bankruptcy, closing a brand, and finding yourself again * Avoiding playing it small and overcoming imposter syndrome * Why entrepreneurs struggle with "not being enough" * Understanding the difference between "fear and intuition" * Why he stopped drinking alcohol * Having self-compassion for yourself * Starting fresh with Good Journey * Creating a delicious donut * Lessons learned that he is now applying to his brand, Good Journey * And more…

Join Ramon Vela and Kristoffer Quiaoit as we break down the inside story of Good Journey on The Story of a Brand.

For more on Good Journey, visit: https://www.goodjourneyfoods.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Ethan says, "Truthfully, any space can, because what we're talking about when we think about a community-based brand, we're really thinking about a set of values, right? A set of interests that people have been, may be into. They could be into cars, they could be into fitness, they could be into renovation. There's people that are passionate about it and want to talk about it. And so I would say it can be done in every single space. There are spaces where it's a more natural fit, but it can be done any where."

Today, we interview Ethan Song, Founder & CEO of RareCircles. RareCircles is a membership and experiential loyalty platform, powering the world's best communities.

We discussed:

* What he's grateful for * His previous brand, Frank & Oak, and how it informed his new venture * What worked in the early days of Frank & Oak around community? * The challenges of building community and why more brands aren't doing so * What is the easiest way to build communities * A walk through the RareCircles platform and what it does * Who do they work and how to onboard? * Why building a community can fit with any sector and brand * And more…

Join Ramon Vela and Ethan Song as we break down the inside story of RareCircles on The Story of a Brand.

For more on RareCircles, visit: https://www.rarecircles.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane.

Michael says, "If you are eating more clean three to five days in a row, you're gonna feel a major difference. Three to five days, that's it. You don't have to do it for years and years. It's obviously better. You're gonna feel better. Just doing it for three to five days, you're gonna feel a major difference. You're gonna feel lighter, you're gonna feel less bloated. You're gonna feel more clear, more productive, more energy. And that's what it is. That's what true health is about, feeling your best."

Today, we interview Michael Kuech, Co-founder of Your Super. Their mission is to make the world a healthier and happier place by providing natural, organic, and delicious products. Their mixes include Superfoods which are plant-based foods that contain high amounts of micronutrients, minerals and vitamins.

We discussed:

* What he's grateful for * He tells us about his Cancer diagnosis and how he recovered * Why 50% of Cancers are diet related and what to do about it * How to make a connection between what you eat and how you fee * Their book: Your Super Life: 100+ Delicious, Plant-Based Recipes Made with Nature's Most Powerful Superfoods * How to super charge your meals and the power of Detoxing * Why they want to be a vehicle for change * And more…

Join Ramon Vela and Michael Kuech as we break down the inside story of Your Super on The Story of a Brand.

For more on Your Super, visit: https://yoursuper.com/

Get the "Your Super Life book" at your favorite bookstore: Barnes & Noble, Booksamllion, Target, Amazon, Walmart, etc.

Follow them on IG on @kristelandmichael and @yoursuperfoods.

Learn more on kristelandmichael.com and yoursuper.com.

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

*

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!