The Story of a Brand Show

This episode is brought to you by Sendlane.

Don’t sleep with your makeup on. That’s what you’ve been told. They say it will irritate your skin but if that’s the case, why wear it at all? It took a brand named Youthforia to manufacture makeup so good for your skin that you can sleep with it on.

Fiona Chan, the founder of Youthforia, says she had sensitive skin growing up, and it was difficult to find makeup that didn't cause allergic reactions. Part of the problem was that she was sleeping in her makeup - something that's generally discouraged by skincare manufacturers.

"I just couldn't understand why we just kind of accept that as consumers," Fiona says. "I want makeup where if I wear it at any time of the day, I don't have to worry."

Part of the solution was creating products with better ingredients, she says. It turns out a lot of skin products are made of fossil fuels, while other products contain more plastic than the actual containers, she says.

"I kind of decided to reformulate everything that we had already developed to create things that are bio-based," Fiona says. "That was incredibly challenging because no one had been doing it. That skillset didn't exist."

The mission became to find a formulator who understood her vision.

"For me, it was just finding the right people that understood what I was trying to accomplish. People who believed it could be done and that we could make these skincare make-up hybrids and for me, putting my skin out there and testing it in a very rigorous way," she says.

Fiona didn't have a background in the skincare marketplace - she worked in enterprise software. But her career took her to some of the most polluted cities in the world - places where her makeup at the time wouldn't offer any protection.

Though the experience helped bring her vision for a new kind of skincare info focus, she also had to deal with skeptics who couldn't comprehend the shift in her career path.

"When you're deciding to become an entrepreneur, I think you'll always get that feedback," she says. "When people tell you that feedback, I'm sure it comes from a good place. They just want you not to fail or to do well. But I just didn't listen to any of it."

In Part 1, Fiona talks about:

* Gratitude to her husband for his support and help as the brand was born - even trying on the products as he slept. * How her sensitive skin sparked the idea for a sleep-friendly product line. * Why bio-based products are better than petrol-based products. * The challenge to find a formulator who understood her vision and requirements. * How her previous career created a path into the skincare marketplace. * Dealing with skeptics.

Join Ramon Vela and Fiona Chan as they break down the inside story on The Story of a Brand.

For more on Youthforia, visit: https://youthforia.co/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

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This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Yotpo.

Getting started with Elo Health's first product was a challenge that took two years to accomplish, says Ari Tulla, CEO and co-founder of the smart nutrition brand.

"It took us a year to test the product before we knew if it worked," Ari says. "Every time you do something new, you're paving the unknowns. You are with a machete in the jungle. There's no pathway, and you don't know where you will end up."

He says the supplement market is enormous, with Americans spending $60 billion each year. Elo Health's niche involves blood biomarker testing, which hadn't been done at home before.

The brand still faces some tall hurdles, including consumer anxiety about finger pricks and even overcoming the mixed messages from the media on which foods are good and bad for you.

Ari has words of wisdom for other entrepreneurs considering a jump into the preventative health market space.

"Don't jump into oblivion without any security, but start doing what you hope to do," he says. "If you procrastinate, it won't help. Take a step in the right direction, and then you take another one, and things will happen."

In Part 2, Ari talks about:

* The challenges of building the first product. * How the brand decided to stand out in the marketplace. * The fear factor of finger pricks. * Overcoming faulty food news reporting. * Advice for other health care entrepreneurs. * How to get started on the Elo Health website.

Join Ramon Vela and Ari Tulla as they break down the inside story on The Story of a Brand.

For more on Elo Health, visit: https://www.elo.health/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is brought to you by Yotpo.

Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.

Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.

Take 8 minutes, or less, to add a recurring revenue channel to your business.

Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription 

This episode is brought to you by Yotpo.

We understand smartphones, smartwatches, and even smart homes, but what exactly is smart nutrition? That's the quest for Elo Health, a company that uses the latest technology to provide personalized and proactive supplements.

Elo utilizes the blood from finger pricks that consumers do at home and analyzes it along with other data from wearable devices, says Ari Tulla, CEO, and co-founder of Elo Health.

He says three trends have helped make the idea of smart nutrition possible: the advent of wearable devices, the normalization of at-home testing during the COVID pandemic, and the surge of home delivery systems.

"It's been an interesting few years to build a new company in this space that is so connected to this whole pandemic that we've been all facing," Ari says.

Ari's interest and advocacy in preventive health date back about 20 years, when his wife was battling a thyroid tumor. After exploring methods of boosting her immune system, Ari says they discovered that nutrition was the key to healing.

"I decided to spend the next 30 years in my life to build health care companies and try to help people with these big problems like accessing care," he says. "I became a real believer in this idea as food is medicine. Food can also be poison, making us sick, but it can also heal us."

In Part 1, Ari talks about:

* Gratitude for being involved in several good ideas and for having supporters around him. * An explanation of the brand. * The trends that allowed for her brand to begin and grow. * How his wife's health struggles sparked an interest in nutrition.

Join Ramon Vela and Ari Tulla as they break down the inside story on The Story of a Brand.

For more on Elo Health, visit: https://www.elo.health/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is brought to you by Yotpo.

Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.

Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.

Take 8 minutes, or less, to add a recurring revenue channel to your business.

Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription 

This episode is brought to you by Sendlane.

Methodology wants its consumers to feel creative, artistic, and proud when preparing its meal kits, says Julie Nguyen, founder of the meal prep service designed with sustainable ingredients and packaging.

"We don't want to create a completely soulless experience where you're just popping something hideous into a microwave, and it's purely functional," Julie says. "There should be an artistry to it."

Methodology's meals are delivered in glass jars, a decision that Julie says came for several reasons.

"I want people to open (the refrigerator) up and be able to see all of the beautiful rainbow-colored foods that are going to help you feel amazing today, and they're going to taste yummy," she says. "Also, glass jars are amazing at keeping food really, really fresh."

The same care and dedication go into the food's ingredients too.

"It's all about using whole, unprocessed foods, she says. "We don't have any gluten. We don't have any refined flours. We don't use any wheat. We don't use refined sugars. Basically (we) avoid refined carbohydrates. We don't use dairy because so many people don't realize they have food sensitivities to dairy until they stop eating it."

That mission can have its challenges, Julie says. Because of the meals' costs, providing value is paramount.

"From the moment people get to the website to the moment they've eaten their last bite of food and are returning the jars to us, it needs to be seamless," she says. "To do something so complicated in a seamless way - in a world that's very labor-intensive - we've had to build custom proprietary technology that makes the lives of our chefs and warehouse workers easier."

Future plans at Methodology include developing curated food experiences designed for "health milestones," she says. Those could consist of an upcoming wedding, a new baby, a relationship change, and more. The curated meals would be more targeted with specific goals.

"There is no right one way to eat, but there are different ways you can eat more effectively based on different goals," Julie says. "I want to take Methodology to the next level where it's very targeted based on what you want to achieve with nutrition."

In Part 2, Julie talks about:

* The artistry of meal prep. * Why the meals are presented in glass jars. * Why the meal kits are dairy-free. * The challenges of providing value in a labor-intensive space. * The debate over the meals' cost. * Future business plans, including curated meal experiences. * Words of wisdom for other entrepreneurs.

Join Ramon Vela and Julie Nguyen as they break down the inside story on The Story of a Brand.

For more on Methodology, visit: https://www.gomethodology.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Sendlane.

Julie Nguyen thinks food should be beautiful and comforting - and not something you should dread. That's why she co-founded Methodology, a healthy delicious meal prep service designed with sustainable ingredients and packaging that's so creative and beautiful that it could be called artistic.

Raised by immigrant parents from Vietnam, Julie was expected to go to college and do anything but work in the food industry. She studied economics at Stanford but was dogged by health problems in her 20s that she later determined to be related to her diet.

"I was just shocked by all of this," she says. "I changed my diet. My health completely turned around. I got off all my prescription drugs. I just became this happy, healthy, vibrant person sleeping well and feeling good. And it was just by changing my diet and doing nothing else."

Still, it was a burden to prep healthy meals each week.

"It was 6 hours every Sunday after already working a 60- to 80-hour workweek," she says. "So I had been doing that for years, and I just thought there has to be a better way."

Julie considers junk food the real competition of Methodology.

"I want people eating Methodology instead of eating food loaded with sugar and excess fat and refined carbohydrates," she says. "The junk food industry, the snack industry - they're very good at making food fun. So I have to be as good as they are if I'm going to get people to make the decision to eat Methodology."

It's a mission that doesn't yet have the full support of her parents, she says.

"My mom still isn't supportive," Julie says. "She still wishes I worked at a Google or a Facebook or went back to a bank again and had a more stable, normal job that doesn't put so much pressure and stress on me because yeah, it's a demanding job."

Julie credits her circle of friends for their support and understanding. Some friends have even invested in the business.

"I just think there's almost no way I can live my dream life unless I were willing to be okay with people not understanding me," she says.

Those people have also been there for her when seemingly impossible challenges arise.

"I'm just kind of used to this idea that problems will constantly pop up," she says. "We will not initially know the answer to these problems, but we will eventually figure it out. And that's what being a co-founder is like. There's no playbook for it."

In Part 1, Julie talks about:

* Gratitude to her co-founder for allowing her the freedom to work remotely from around the world for a year. * How her family's history in Vietnam affected her career path. * How health problems led her to make changes in her diet. * Why she considers junk food makers her real competition. * The different levels of support from friends vs. her family.

Join Ramon Vela and Julie Nguyen as they break down the inside story on The Story of a Brand.

For more on Methodology, visit: https://www.gomethodology.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Sendlane.

Making the best bag possible is the most thoughtful way to make a bag last a long time, says Abel Samet, co-founder of Troubadour, a brand that makes sustainable bags and accessories that work professionally.

"We provide repairs for life on all of our products," Abel says. "I think a big part of sustainability is making sure we're as a society buying products, creating products that last for a long time to minimize what is getting thrown out every day, every month, every year."

The focus on sustainability is part of the company ethos and culture, Abel says, whether it's in the design group, customer service, or operations.

"People joining our team are really talented," he says. "They want to be here. They're excited about the mission and what we're doing together."

That strategy goes to the investor level, too, Abel says.

"I think the investor for us understands building a brand, making great products," he says. "Many of our investors are entrepreneurs themselves, and they understand we are playing the long game, and I'd rather make less margin and have a customer who is super delighted with that product."

Troubadour sold its first bag in 2013, and the resulting years have provided Abel with some words of wisdom for entrepreneurs in the same shoes.

"Be true to yourself and your journey," he says. "You need to decide what's important, and you are welcome to pick a different path from what we've picked. I think we tried to be true to ourselves in creating bags that are great for our customers and are great for the planet, and we don't need to compromise on either front."

In Part 2, Abel talks about:

* How a long-lasting design helps sustainability. * The company's ethos and culture. * How the team was built. * The brand's investors and their attitude toward the long game. * The brand's original start with leather bags and how it evolved into their current products. * Advice for fellow entrepreneurs. * A rundown of Troubadour's bags.

Join Ramon Vela and Abel Samet as they break down the inside story on The Story of a Brand.

For more on Troubadour, visit: https://www.troubadourgoods.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Sendlane.

When building the Troubadour brand, the focus has always been on the bag, says Abel Samet, co-founder of the company that makes sustainable bags and accessories that work professionally.

"You see some companies with their first hundred hires, 90 of them will be marketing in some way," Abel says. "We focus our team around how do we create the best possible products we can and how do we create a feedback loop that means the products are getting better and accelerating at a much, much faster rate than companies or us at a different parallel universe where we weren't focusing on that."

In other words, customers do the marketing - via word of mouth - for Troubadour, Abel says.

"To be honest, some of this is trial and error," he says. "There are a number of influencers that love the brand, and that's great to see. But ultimately, every time somebody buys from us...a question we always ask is, How did you hear about us? And far and away, the most common response is, I have this friend that just loves your stuff and won't stop talking about it."

Because the bag's design is paramount, many factors figure into the process, Abel says. That includes inspiration from architecture, nature, and elements of the European design movement in the 19th and 20th centuries. But there's also a strong eye to how the bag will be utilized.

"We want to focus on lightweight because you're going to put things in the bag, it's going to get heavy, but you certainly don't want the bag itself to be heavy before you put it on," he says. "I think your bag is your office on the go in many ways."

Sustainability and product recycling are important aspects too.

"I think we're focused on how can we create products that are not downgrading the materials through use and so specifically trying to remove polyurethane as much as possible," Abel says.

In Part 1, Abel talks about:

* Gratitude toward his parents. * A 100-foot overview of the Troubadour brand. * Why Troubadour focuses on the product instead of the PR. * The power of word-of-mouth advertising. * What philosophies go into the design of the bag. * Why sustainability is vital in the design process.

Join Ramon Vela and Abel Samet as they break down the inside story on The Story of a Brand.

For more on Troubadour, visit: https://www.troubadourgoods.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Yotpo.

When it comes to judging whether your life and career are going in the right direction, Noam Sharon, co-founder of CHKP Foods, believes in "The Elevator Test."

"When you step out of the elevator and the office in the morning, if you don't feel good with it: Stop it. Nothing is worth it," Noam says.

It's not about "reinventing yourself," he says. Instead, it's about knowing when to ask, "What's next?"

For Noam, leaving corporate law for the chickpea business was his "next" move. It wasn't as radical of a move as it may sound - growing up in the Middle East, hummus was an essential part of his diet.

Chickpea is a grain legume - one that thrives on very little water but still contains a vast amount of nutrients.

"It's a masterpiece - it's an art creation," Noam says. "We found a protein with excellent functionality, great taste and texture, and very versatile. No wonder we were so excited about experimenting with it."

Right now, the focus of CHKP Foods is on chickpea-based yogurt. Other products - not necessarily dairy alternative products - are in the pipeline too.

Current SKUs are three flavored yogurts - strawberry, vanilla, and blueberry. He says the flavors were chosen with the American market - and tastebuds - in mind. (Unflavored yogurts are a much better market segment in Europe and the Middle East, Noam says.)

In Part 2, Noam talks about:

* Advice for entrepreneurs who get into the game a little later in life. * The background of chickpea in the Middle Eastern diet. * The nutrient makeup of a chickpea. * Current products and future product lines. * Plans for expansion.

Join Ramon Vela and Noam Sharon as they break down the inside story on The Story of a Brand.

For more on CHKP Foods, visit: https://chkpfoods.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Yotpo.

Can a simple Chickpea be a "hero" ingredient? It is to CHKP Foods, a new brand that recently launched chickpea protein-based foods in the Northeast market, says Noam Sharon, company co-founder.

"We started experimenting, and we were overwhelmed because we found it really to be a unique, innovative, versatile, high-quality ingredient," Noam says. "Then we started thinking if this ingredient is going to the market and if it's so good and so much better than the current supply and the current offering, it's going to play the first chair. It's going to sit in the front seat row. Why not us?"

Noam was a corporate and securities lawyer in Israel and had no experience in the food business before he began working on the idea that would become CHKP Foods. The first several years were spent in a lab, focusing on dairy alternatives - an ideal use for chickpeas, Noam says.

Noam insists there's a level of "playfulness" to CHKP's strategies.

"It's a game - it's a game about creating food that people would love to eat," Noam says. "I think few things are more satisfying professionally than doing that."

Noam says he knew when the playfulness - or call it joy - was gone from his legal career, it was time to move on to something more playful. Now, with CHKP Foods, he feels like he's in the right place again. The evolution was brought into tighter focus with the COVID pandemic.

"The 'Big Resignation' shouldn't come as a big surprise because people were exposed to different kinds of thinking," he says. "They were exposed to what it means being at home with their children, for example, or with their life partners. And it's not surprising that so many people found new things, new content, and new meanings in this new, unexplored reality...Structures are being thoroughly shaken right now - and I don't think it's all for the worst."

Part of that transition is a new emphasis on plant-based foods - a movement that benefits CHKP Foods and its mission.

"We're creating availability," Noam says. "We create an accessibility for this ingredient through a new and exciting and surprising segue."

In Part 1, Noam talks about:

* Gratitude to a friend and longtime client who believed in his vision and became the brand's first investor. * How he came to embrace chickpeas as a hero ingredient. * The initial R&D process at the lab to explore its use as a dairy alternative. * Why his career path switched from law to food technology. * How the COVID pandemic affected economic and social structures.

Join Ramon Vela and Noam Sharon as they break down the inside story on The Story of a Brand.

For more on CHKP Foods, visit: https://chkpfoods.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Yotpo.

Aditya Mahapatra and Sambhav Chadha say their youth is a challenge as they work on building the Augmentum Influencer Solutions brand. The co-founders say finding the time to balance their personal and business tasks is just "part of the journey."

"We've just worked hard to ensure we know our priorities and give ourselves enough time to switch off," Aditya says.

The co-founders say they're passionate about working with brands of all sizes and budgets. The process - regardless of size - usually begins the same: Finding out all they can about the brand and what the brand is looking for. It's that enthusiasm that's the critical component of influencer marketing.

"Authentic excitement is impossible to disguise," Aditya says. "It's also impossible to fake. It's why influencer marketing works because people trust people."

The pair has several tips for those looking to work with influencer marketing. The first is recognizing your existing customer base. If you don't understand your base, you can't properly sign on brand ambassadors, Aditya says.

Also, don't forget to consider micro-influencers.

"This is the year of micro-influencers," Sambhav says. "By this, I mean content creators with between 1K and 50K followers on Instagram. Typically what you find with the micro-influencers they've got high engagement rates. Their audience interacts closely with them. Their audience is passionate about watching what the micro-influencers do. It's more of a close-knit community feeling, and you're just more likely to buy products when you've got that close feeling within a community."

In Part 2, Aditya and Sambhav talk about:

* The challenges of balancing school, sports, and the brand. * Navigating social media and screening influencers. * The process of working with brands. * Why influencer marketing works. * Their general process of working with clients. * Tips for getting started with influencer marketing. * The micro-influencer trend. * The brand's plans for the next six months.

Join Ramon Vela, Aditya Mahapatra, and Sambhav Chadha as they break down the inside story on The Story of a Brand.

For more on Augmentum Influencer Solutions, visit: https://augmentumis.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.