The Story of a Brand Show

This episode is brought to you by Mercury

The ultimate endpoint for WashBar is a great relationship between a dog and a pet parent, says Louise Knight, owner of the New Zealand-based brand that produces all-natural skin and coat care products for pets.

That endpoint didn't come without an unusual journey, Louise says. Her career began as a consumer goods marketer before taking time off to raise her children. She and her husband planned to start this business venture together, but he got another full-time opportunity just days before they took over the brand.

"I liken it to standing on a clifftop and wondering whether you jump off ... is the parachute going to open?" says Louise. "How's it going to end? You don't know until you take the risk and you jump."

One of the ways she minimized the initial risks was by outsourcing specific tasks to experts.

"I think that's probably been my biggest learning," she says. "My first year of the business, I tried to do everything myself - (it) didn't work."

The product itself has "no nasties," as Louise calls them. That means no fragrances, no sulfates, no parabens. Instead, WashBar uses some unique ingredients native to New Zealand to help ease itchiness.

"The very best part of my day is talking to people who have a problem with their dog's skin and wondering how to fix it," she says. "Every story is different (but) they just want one thing. They want the dogs to be comfortable, and they want them to be able to get out and enjoy life and have their daily adventures."

In Part 1, Louise talks about:

* Gratitude for her husband's support and encouragement. * The unlikely journey she took to becoming the brand's owner. * How she feels energized talking about her business. * Why she outsourced many of the business's aspects at the start. * How she equates her skincare regime with her dog's care. * The fun of talking up New Zealand and its products to pet parents worldwide.

Join Ramon Vela and Louise Knight as they break down the inside story on The Story of a Brand.

For more on WashBar, visit: https://washbar.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is brought to you by Mercury

Ecommerce founders from around the world use Mercury for FDIC-insured U.S. bank accounts, with no visit to a physical bank branch is required.

Get physical & virtual debit cards, domestic & international wires, and integrations with essential payment processors, from Amazon to Shopify to Etsy and more. Plus, access the best-fit financing for your company with Mercury Capital, available just for Mercury customers.

Apply from anywhere in minutes and receive $100 when you make your first deposit. All banking services provided by banking partner Evolve Bank and Trust."

Growth-accelerating products for startups, ecommerce stores, angel investors, & more. Visit https://mercury.com/storyofabrand 

This episode is brought to you by Sendlane.

Not to denigrate other subscription services, but Shaker & Spoon isn't just "stuff in a box," insist co-founders Anna Gorovoy and Mike Milyavsky. There's passion, a knowledge base, an online community, and the recipe and ingredients.

Early feedback to the box called it "a chemistry set for adults," Anna says.

"People will stick with you if it's wonderful, if the cocktails are inventive, if everything is exciting and delicious," Anna says. "We've also always focused on the customer experience and aimed to go above and beyond in terms of the support that we provide to anyone who is contacting us, who needs anything, whether it's a problem with their package or just some mixology advice, you know, we're there."

Anna says that listening to what people want seems so simple, but it's critical.

Shaker & Spoon was a "bootstrap" company from the beginning, so how they spend money to advertise the brand is critical, Mike says because you're essentially paying someone to visit your storefront or website.

"Your store needs to be ready," Mike says. "Your product needs to be ready. Your customer experience needs to be ready before you invite the traffic in...these are lessons you learn when you have no money."

Shaker & Spoon isn't in retail stores yet, but it's a strategy that could come into plan. First up is a product aimed at the bar industry.

Recently, the brand did a large fundraiser with proceeds donated to charities in war-torn Ukraine. Both Anna and Mike are from families that fled from the former Soviet Union. It's an experience that they translate into their business lives.

"I sometimes think when you're fearful about things, it's a great example to put things in context," Anna says. "I mean, we love what we do, we do this business, and so forth. And we take the risk, and there's obviously a downside potential. But, you know, it pales in comparison to the kind of bravery (of) coming to a whole new country...it does put stuff in context, right?"

In Part 2, Anna and Mike talk about: * What sets Shaker & Spoon apart from other subscription services. * How the brand has generated and cultivated its fan base. * Capturing the right audience for the website. * How to take a tour of the brand's website. * Future plans for a product for the bar industry, which has been reaching out to the brand to feature its cocktails. * The brand's footprint on social media. * The co-founders' thoughts on the Ukraine war - Mike and Anna are refugees from the former Soviet Union.

Join Ramon Vela, Anna Gorovoy and Mike Milyavsky as they break down the inside story on The Story of a Brand.

For more on Shaker & Spoon, visit: https://shakerandspoon.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Sendlane.

Shaker & Spoon aims to be the closest translation between the best craft cocktails globally and people's homes. The brand, an e-commerce subscription box service featuring cocktail recipes and ingredients, was co-founded by Anna Gorovoy and Mike Milyavsky.

The brand has an elevator pitch: "Blue Apron for cocktails."

"We work with really great award-winning bartenders to create original recipes for our box, so you're getting something special and exclusive," Anna says.

As Anna calls it, Shaker & Spoon's "360 experience" includes music playlists, food pairings from bartenders, and even virtual happy hours.

"It's not just the box - I like to say that it's a whole lifestyle," Anna says. "We have a community Facebook group, 16,000 members and growing that is just hopping every day. ... I'm proud of what we're doing because it brings a lot of joy to people."

From an entrepreneurship point of view, both Anna and Mike had previous experience running businesses. Still, they craved the opportunity to create a physical product inspired by the craft cocktail scene.

The partners quickly realized that the brand shouldn't provide the actual alcohol - the red tape and varying liquor laws are too challenging.

"Anybody can get a bottle of vodka or whiskey," Mike says. "What we (do) is to showcase what a spirit can do."

In Part 1, Anna and Mike talk about:

* Gratitude for the small business community in New York. * Why the brand is "Blue Apron for cocktails." The box supplies the recipes and ingredients - the customer recreates the cocktails at home. * How the COVID pandemic helped fuel the brand's growth. * How the Facebook community is also a vital part of the brand's identity. * Members coordinated a Zoom meet-up event in 2021 with groups meeting up in person or online across the country. * How the company worked with hospitals and other essential businesses during the pandemic to provide support. * Why community and connection are at the brand's core, sharing a story about a Florida member who traveled up the East Coast and met fellow members along the way. * Why the brand doesn't provide the actual alcohol but instead the focus is on the recipe and ingredients.

Join Ramon Vela, Anna Gorovoy and Mike Milyavsky as they break down the inside story on The Story of a Brand.

For more on Shaker & Spoon, visit: https://shakerandspoon.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Sendlane.

Everything at Hiyo is based on creating a happy, calming customer experience - including the reaction to just seeing the beverage's can, says George Youmans, chief revenue officer and co-founder of Hiyo.

Of course, part of that experience is the beverage itself, which features light, fruit-forward flavors, and a bubbly drink.

"We wanted it to be just delightful and flavorful where we kind of like sneakily put in all this healthy stuff so that you didn't know," George says. That includes organic adaptogens like ashwagandha and cordyceps, natural nootropics like lion’s mane and l-theanine, and functional botanicals like ginger and turmeric.

"We're sneaking health and wellness into the social setting," George says. "Don't tell anybody, but that's what we're trying to do."

Plans for the next year include rolling out a retail presence, though California and Texas will be the first markets, for now, George says. The success there will determine when a national rollout could happen.

The product's ingredients and price point are also constantly under examination.

"We want to be a drink that makes it easier for people to drink less," George says. "If we go hyper uber premium all the time, we're going to price out a lot of people. And that's not in line with what I want to do."

George says entrepreneurship is about solving problems like this, which excites him each morning.

"How lucky am I, right?" George says.

In Part 2, George talks about:

* The brand's strategy of mixing fruity flavors with healthy ingredients. * Why the beverage includes cordyceps instead of caffeine. * The brand's mission is to bring health and wellness into the social setting. * Why the company's target consumer is anyone trying to drink less. * Hilo's retail market plan for the following year. * Why the brand's price point makes it a premium drink at this time, but why the ultimate goal is to create a drink that everyone can enjoy.

Join Ramon Vela and George Youmans as they break down the inside story on The Story of a Brand.

For more on Hiyo, visit: https://drinkhiyo.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Sendlane.

Hiyo is a "healthier way to unwind," says George Youmans, chief revenue officer and co-founder of the brand. It's a 12-ounce bubbly, fruit-forward seltzer designed to relieve stress, boost moods, and provide an alternative to alcohol.

"Our whole intention was to make it easier to drink a little bit less and hopefully change the way the world drinks," George says.

Discovering that the available non-alcoholic drinks of the day were unsatisfying, George and his partner decided to create a product with both delicious flavors and a mood-boosting component.

"So many people are looking for that when they're cracking open a beer or a nice glass of wine - they're looking to unwind a little bit," George says. "We wanted to provide that feeling to a certain degree, but from healthy, functional ingredients. So it's not apples to apples - like it's not an inebriating drink by any means, but it is something that can kind of take off the edge a little bit."

George says one phenomenon that may have helped the brand was the global pandemic. Often when alcohol abuse rises, the COVID shutdown also causes some people to re-examine their relationship with alcohol and re-prioritize their health and productivity.

On the flip side, the current inflationary economy could challenge the premium beverage market. Still, George says he feels discretionary spending will likely impact clothing and travel budgets before affecting the health food space.

One key to the brand's success is a more laid-back approach to marketing.

"People don't want to be sold to," George says. "I don't think brands give your consumers enough credit, and people will get there on their own."

In Part 1, George talks about:

* Gratitude for his parents' encouragement and financial support in starting Hiyo. * How having family members hospitalized for alcohol-related issues sparked the idea for the product. * How the COVID pandemic positioned the brand as a healthy alternative to alcohol abuse. * Why the brand's marketing hasn't been as challenging as expected. * Other challenges include supply chain issues, expensive ingredients, and a more competitive marketplace. * How the brand's youth has also helped in the DTC space. * His reluctance to use Facebook and Instagram as marketing tools. * The strategies of where to spend your bandwidth as an early-stage brand.

Join Ramon Vela and George Youmans as they break down the inside story on The Story of a Brand.

For more on Hiyo, visit: https://drinkhiyo.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Yotpo.

Not every dog food on the market is poorly made, but there are so many different levels of quality that pet owners can get quickly confused, says Barbara Marshall, founder of Wag Tantrum, an all-organic, human-grade dog food company.

Besides water, the most essential ingredient in a dog's diet is protein, Barbara says. Carbohydrates and vegetables are essential too.

"Remember protein," she says. "Our dogs are carnivores."

Wag Tantrum's recipes include ingredients that cost a bit more than other dog food brands, but that's keeping in line with the company's mission to offer human-grade food.

"In for a penny, in for a pound," Barbara says about the company's investment in organic ingredients. "Help us disrupt an industry that's not feeding our dogs up to par with what they should be getting. We need all the help we can get. And it only helps you in the long run because your animal is going to be healthier."

In Part 2, Barbara talks about:

* The importance of protein and carbs in a dog's diet. * How superfoods such as quinoa play a role in Wag Tantrum's recipes. * Why the brand chose white-meat chicken and other premium ingredients over cheaper cuts in its recipes. * The happy stories the brand has received from consumers. * How dog food can be preventative care. * Walking a consumer through the brand's website. * The brand's social footprint.

Join Ramon Vela and Barbara Marshall as they break down the inside story on The Story of a Brand.

For more on Wag Tantrum, visit: https://wagtantrum.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Yotpo.

Dog food that's safe and healthy enough for humans to eat? That's what Wag Tantrum is offering its customers, says Barbara Marshall, founder of the all-organic, human-grade dog food company.

"You can truly, truly eat it if you want to ... and if you do, I'm really going to suggest some hot sauce because it's a little on the bland side, but it's actually good, and it's good for you," Barbara says.

Barbara worked for ten years with her seven dogs on recipes that would make their lives healthier and happier.

"We need to be part of a change. We need to disrupt the dog food world," she says. "We need to help our pets get healthier. And we need to work with breeders to tell them the importance of good food so they can start reading these dogs that have a better chance at life."

Right now, in the U.S., 52 percent of dogs are overweight, and 80 percent of dogs over the age of 10 are diagnosed with cancer. That can be changed with a better diet, Barbara says.

Barbara says that getting their dog food to the consumer proved more difficult than expected, but starting the company small did help.

In Part 1, Barbara talks about:

* Gratitude for her family's support and encouragement. * How working with a company known for supplying custom-made vitamins to physicians was key to the company's mission. * How she got inspiration from her boxer puppy who had stage two cancer. * Why 52 percent of dogs are considered overweight in the U.S. * How getting the product to the market was difficult and expensive. * How finding the right partners proved key to getting off the ground. * Her surprise over the lack of regulation in the dog food space.

Join Ramon Vela and Barbara Marshall as they break down the inside story on The Story of a Brand.

For more on Wag Tantrum, visit: https://wagtantrum.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Sendlane and Mercury.

Starting HydraPak in the wake of the 9-11 tragedy might have given the business an added bump, says Matt Lyon, president, and CEO of the hydration brand for athletes.

"All things considered, if you're trying to start a business and in the middle of an expansion and everybody's running around doing everything they can, you've got to do everything just to get their attention," Matt says. "Trying to do it when things are slow, and people have stopped, and they're standing there, and they're looking around, that's the great time to get their attention and a great time introducing them to something new."

The lightbulb moment, Matt says, was when he realized that backpack manufacturers already made great products - they just didn't understand the hydration and plumbing side. Partnering up to help solve that problem was the open door they needed to find.

"Water always boils down to something simple, right? It's you don't want to spend too much weight on it. You don't want to spend too much time. You've got to clean it. So simple things always work better," Matt says. And so when you boil it down to these simple elements, it's usually just one or two things that really work better for what you're doing versus something else. And yeah, you can get by with something else. You could get but, but it's those one or two features that really can make your experience better. So I'd say I start with the question, What are you doing? What are you using it for? And probably make something just for you.

In Part 2, Matt talks about:

* How great businesses can be born during recessions and downtimes. * How focusing on hydration solutions helped drive innovations in HydraPak's products. * Sticking to their guns despite initial resistance from brands made all the difference. * Why he enjoys talking to athletes at consumer events and professional athletes at larger companies. * How the brand's focus has allowed them to specialize over time.

Join Ramon Vela and Matt Lyon as they break down the inside story on The Story of a Brand.

For more on HydraPak, visit: https://hydrapak.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

*

This episode is brought to you by Mercury.

Ecommerce founders worldwide use Mercury for FDIC-insured U.S. bank accounts, with no visit to a physical bank branch is required.

Get physical & virtual debit cards, domestic & international wires, and integrations with essential payment processors, from Amazon to Shopify to Etsy and more. Plus, access the best-fit financing for your company with Mercury Capital, available just for Mercury customers.

Apply from anywhere in minutes and receive $100 when you make your first deposit. All banking services provided by banking partner Evolve Bank and Trust."

Growth-accelerating products for startups, ecommerce stores, angel investors, & more. Visit https://mercury.com/storyofabrand 

This episode is brought to you by Sendlane and Mercury.

HydraPak is a performance hydration brand focused on hikers, bikers, and cyclists says president and CEO Matt Lyon. The company, which has three brands, has been around for 20 years.

"I don't know if we would have made it if we were a VC model because the first five years were pretty rough," Matt says. "But what that really taught us was figuring out what we did uniquely and where we brought value to the table. And I always say figure out what people desire, and you have to get in between, what they desire and what the solution is."

HydraPak has three brands: hydration reservoirs, bicycle bottles, and effervescent cleaning tablets (for cleaning steel bottles).

Much of HydraPak's success is due to the long-term relationships with suppliers, employees, and customers. That goes for the competition too.

"The people I was competing with on day one are still the companies I'm competing with today," Matt says. "So as much as we innovate and do new things, it's been a very consistent marketplace. We've just been fortunate to grow from being a start-up to being one of the significant players in this space."

An early challenge that faced HydraPak was the pressure to produce products similar to market leaders. Matt says it was his instinct toward differentiation that allowed HydraPak to survive ultimately.

In Part 1, Matt talks about:

* Gratitude toward his father for inspiring the idea to start a company and continued support. * Why the brand wasn't a good fit with the venture capital business model. * The focus of the company's three brands. * The consistency of the marketplace. * How the company's launch came right after the Sept. 11 tragedies and how it became a good time for him to start a business. * How he temporarily turned his back on his instinct to focus on differentiation in the beginning days of the company. * How his involvement in the company helped through his involvement as a runner and cyclist. * The effect of the COVID pandemic on HydraPak.

Join Ramon Vela and Matt Lyon as they break down the inside story on The Story of a Brand.

For more on HydraPak, visit: https://hydrapak.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

*

This episode is brought to you by Mercury.

Ecommerce founders worldwide use Mercury for FDIC-insured U.S. bank accounts, where no visit to a physical bank branch is required.

Get physical & virtual debit cards, domestic & international wires, and integrations with essential payment processors, from Amazon to Shopify to Etsy and more. Plus, access the best-fit financing for your company with Mercury Capital, available just for Mercury customers.

Apply from anywhere in minutes and receive $100 when you make your first deposit. All banking services provided by banking partner Evolve Bank and Trust."

Growth-accelerating products for startups, ecommerce stores, angel investors, & more. Visit https://mercury.com/storyofabrand 

This episode is brought to you by Yotpo.

Speaking to her customers is a passion and critical element of the brand, says Daisy Jing, founder and CEO of Banish, the skincare brand that focuses on acne treatment.

"I'm constantly talking (to customers). We call them our soldiers. I'm constantly talking to them because, you know, in skincare, there are a million different products, right? There are a million different needs," Daisy says. "I want to make sure that we're close to our customers and giving them what they actually need."

Another essential facet of Banish's business plan is the number of products produced. They have launched seven products in nine years of business because each new product takes years to develop.

"Of course, it would help revenue if we had more products to sell," Daisy says. "But if you have acne, you can't use ten different products. You have to stick with the basics."

As a small business, throwing millions of dollars on a marketing plan isn't in the cards, Daisy says, so she focuses on creating the best products with the best ingredients. Let the results speak for themselves.

In Part 2, Daisy talks about:

* Her need to stay in constant touch with the brand's customers. * The nuances of skincare products that consumers don't know. * The story behind the formulation of Banish's sunscreen product. * How sticking to fewer products helps the brand and its customers. * Why people don't focus on the right metrics when shopping for skincare. * How and why the brand's community focuses on people's stories. * Where to start on the Banish website.

Join Ramon Vela and Daisy Jing as they break down the inside story on The Story of a Brand.

For more on Banish, visit: https://banish.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.