TVC 690.3: Ed welcomes back Harry Castleman and Walter J. Podrazik, co-authors of Watching TV: American Television Season by Season, a sweeping look at the history of television from 1944 through the present day, from its early inception as a passive activity to its current form as a multi-tiered experience. Recently updated and re-released as a fourth edition, Watching TV not only takes you behind the scenes of every prime time season and prime time schedule over the past nine decades, but includes an ongoing timeline of the major personalities, trends, and breakout shows that comprise the individual stories of each television season. Watching TV: Revised Fourth Edition is available wherever books are sold through Syracuse University Press. Topics this segment include how, despite the many ways in which television has changed since 1944, two things have remained constant: (1) networks want to control the content we watch, while viewers want as many choices as possible, and (2) viewers want to pay as little as possible for the content they watch.