Talking Business Now

The Story of Elf on the Shelf

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During this holiday season, enjoy a replay of my popular Elf on the Shelf episode with co-founder Chanda Bell. She gives us the behind-the-scenes scoop on how she, her twin sister Christa Pitts, and her mother Carol Aebersold transformed a cherished family tradition into a best-selling and enduring holiday brand.

The company, Creatively Classic Activities and Books, was founded in 2005. Thirteen years later, more than 13 million of the ever-popular elves can be found around the world. In addition to the elves, the company's products include books, Christmas pets, the Claus Couture collection, music videos and others.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Talking Business NowBy Kelly Scanlon & C-Suite Radio
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