Welcome to the Fore Golfers Network/Michigan Golf Live Podcast Ep 497 - The Story of Hanna Golf with Jared Doerfler

We're talking with a most intersting and inspiring guest: Jared Doerfler, founder of Hanna Golf and creator of the widely followed Perfect Putt Newsletter.

Jared’s journey into the golf industry is anything but traditional. What began as a passion project while finishing his MBA—writing about golf trends, equipment, and business—has grown into the Perfect Putt Newsletter, with over 11,000 dedicated subscribers. 

But Jared’s entrepreneurial path didn’t stop at newsletters. Inspired by his own putting struggles, he sketched out his vision for a better putter. Working with his brother-in-law on CAD designs and collaborating with friends to machine prototypes, he transformed that sketch into reality. The result: custom-engineered Hanna Golf putters, designed with unique features like a forward center of gravity, wide/deep milling for responsive feel, and high MOI for unmatched forgiveness.

Today, Hanna Golf produces nearly 1,200 putters annually, with 70–80% of sales happening online. Remarkably, the company has sold nearly 800 putters in just over a year—without traditional marketing or outside investors.

In this conversation, Bill and Jared dive into:

• The growth story of the Perfect Putt Newsletter

• The inspiration and innovation behind Hanna Golf putters

• How family values, customer feedback, and manufacturing precision guide Jared’s decisions

• The challenges of balancing production capacity, innovation, and independence

• Why Jared is determined to keep Hanna Golf small, focused, and authentic

If you’re a golf enthusiast, entrepreneur, or simply someone who loves hearing how dreams turn into reality, this episode delivers both inspiration and insight.

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