Ever heard of the Japanese proverb, “Fall seven times, stand up eight.” That is exactly the premise of the story of our guest on this episode of the Founder Thesis podcast.

In this episode, Akshay Datt speaks with Sumit Suneja, CEO, Merlin Brands, a company that houses Rabitat (a parenting brand) and Headway (stainless steel drinkware brand) under its roof.

Sumit is a serial entrepreneur who embarked on his entrepreneurial journey in 2010 with Reado, which was India’s first audiobook platform. While on one of the trips abroad, he realised that he has always been searching for baby products requested from friends and family. To fill this void, he, along with his brother, started Merlin Brands in 2017, intending to resell renowned international baby product brands in India.

In a bid to provide homegrown, safe, and premium quality products in this category, Sumit launched Rabitat in 2019. And since then, it has been growing from strength to strength and has more than 20 product lines today.

Tune in to this episode to hear the resilient journey of Sumit Suneja and his vision behind building and scaling Merlin Brands.

What you must not miss!

• Survival tip: Keep pivoting!
• The power of 4 AM
• Merlin’s revenue generation model