The Story Selling Podcast

Anyone can tell stories. Stories are an everyday part of the human experience. But what allows a great story to stand the test of time?

This episode takes a deep dive into the plot archetype structure. Rob reviews Christopher Booker's book The 7 Basic Plots, and examines whether we can apply the key lessons to business storytelling. Listen now to learn:

• Why the plot archetype structure is a tool, not a requirement
• How to leverage deep principles to tell better stories
• How and where to use the plot archetype structure in your marketing

It's prediction time for 2022! Where should you focus your storytelling efforts? Listen now to learn:

• Why writing alone is a bad idea
• Different options for 'copywriting in community'
• The three best ways to tell your story in your marketing (for 2022 and beyond)

Podcasting allows you to create your own 'radio station' to nurture potential customers.

In this episode I share my experience of three years of podcasting, including:

• How to determine the scope of your podcast
• Whether to record monologue or dialogue
• How to repurpose your podcast episodes into other media
• How to structure your podcast to deliver your message
• The technology I use

A book is an excellent way to promote your work and your business. Amazon has made book publishing easier than ever... in theory!

The question is, what should you write about? Should you include part of your personal story? How long should the book be? What offer should you put in the book? How long should the whole process take? What kind of results should you expect?

Get answers to all of the above - and more - in this episode of The Story Copywriter Podcast!

"Which email marketing system should I use?" is perhaps the most frequently asked marketing question.

It's also the wrong question to ask!

Listen now to learn how to identify the right email marketing tool for your needs.

How often do you lose time trying to find an email you sent in the past? How often do you spend time trying to diagnose why an email sequence isn't working?

At some point things can and will go wrong in your email follow-up systems. When things go wrong it's the quality (and existence) of your documentation that will save your sanity.

No more digging around in Gmail trying to find an email you created three years ago. No more digging around in old email campaigns. Listen to this episode to eliminate the confusion for good...

Listen now to learn:

• The three types of copy documentation you need in your business
• Which documentation platform I recommend (and why)
• What to include in your documentation

Many email marketers are trying to automate every email a potential customer is sent across the entire customer journey. But is this 'hands free' really attainable... or desirable?

I believe you need a balance in your marketing between automated emails, and live 'out of the pan' broadcasts. Listen now to learn:

• Why automated emails suffer from entropy
• Where to place automated email sequences
• How long your automated email sequences should be
• How to repurpose your best emails into other formats

When you're a 'Story Copywriter' you're the written voice of a business you love. Maybe even your own business.

But can you - and should you - tell your personal stories in video? If so, how should you go about it? Do you need to become a professional videographer? 

The answer is, no! In this episode, I interview videographer and storyteller Orson Lord. Listen now to learn:

• Who should tell their personal story in video
• How long your video should be
• How to promote with ads - and where
• How telling your story can improve lead quality
• Why you shouldn't attempt to tell your own story by yourself
• What kit you need to get started (and why you might already own it)
• Lighting tips for an engaging video
• The $20 app that will save your sanity while recording
• A framework to help tell your story

A good story told well helps to build trust with new potential customers. But can you - and should you - tell personal stories on social media?

The answer, in my opinion, is yes! BUT it's also easy to get wrong. It's easy to appear self indulgent. 

Listen now to learn:

• How to open your story on social media to draw people in
• How to structure the story to keep people reading
• How to end the story - and where to stop
• What images work best

Learning to write compelling stories is a valuable copywriting skill - but it also takes time and dedication.

Should YOU take the time to become a Story Copywriter? Is this a good match for your skills, interests and ambitions? Find out in this episode!