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The Story Selling Podcast episodes
- 23 min
- 11 The Timeline Technique
The timeline is a simple, low tech planning technique for creating effective stories. If you ever feel intimidated telling a story listen now to learn:
- How the timeline can act as a series of prompts
- How the timeline can maximise drama and maintain interest
- How the timeline can prevent your story from developing a dual focus
18 min - 10 Research Tips for Story Copywriters
Most marketers think they have a writing problem. "If only I could craft more compelling stories!" people will say.
Yes, the writing matters. But there's good news: research matters more.
Once you master the art of ongoing research you'll never suffer from writer's block ever again. Listen now to learn:
- Why 'winging it' is a recipe for disaster
- Where to research ideas
- How to capture them
- How to organise them for fast retrieval
23 min - 09 Other Stories
The stories you tell in your marketing don't always have to be about you. This is a great relief to the majority of business owners I work with!
Today's episode looks at the final story type: the 'other' story. Listen now to learn:
- How to select interesting stories to tell
- How telling one story can branch into many more
- Where to place 'other' stories in your marketing
18 min - 08 Story Types Part 2: Personal StoriesPersonal stories are highly effective at building trust with new potential customers. In this episode we place personal stories under the spotlight.
Listen now to learn:
- Why personal stories are effective
- Where to place them
- How long your personal stories should be
- How many stories you should place in an email sequence
- How to bridge from personal story to sales message
23 min - 07 Story Types (Part 1)There are (to my knowledge) four types of story you can tell in your marketing: product stories, customer stories, personal stories and 'other' stories. They all can be used at different stages throughout the customer journey.
In this episode we examine the first two types: product stories and customer stories.
17 min - 06 Customer Journey PlanningBefore you start telling stories in your marketing you first need a clear grasp of the customer journey.
What does the ideal customer journey look like? Listen now to learn:
- Why the customer journey is spherical rather than linear
- How to structure your marketing follow-up systems for maximum sales!
- How to identify missing 'nurture' and 'training' assets to shorten the sales cycle
24 min - 05 The Implementer RoleIs implementation a bottleneck in your marketing? Are you ALWAYS scarce on time? If so you probably need an implementer...
Listen now to learn:
- Why you NEED an implementer now more than ever
- How to outsource to an implementer without losing control of the outcome
- How to best manage the work an implementer does for you
26 min - 04 The Copywriter RoleIn this episode we ask: what does it take to be a successful Story Copywriter? What are the requirements of the role? Is this an innate skill, or one you can learn? Which skill factors are most important?25 min
- 03 The Systems ExpertYou can't talk about copywriting without also talking about the technology that underpins it. When it comes to email, "which email system should I use?" is perhaps the biggest email marketing question.
Today's episode examins the role of the person responsible for that system: the systems expert.
29 min
About The Story Selling Podcast
From the publisher's feed
Learn how to write stories that sell and become the written voice of a business you love.