Marketing departments are always fielding requests for sponsorship and donations. Do you have a plan to make sure your company’s donation budget is being use wisely? Glenn Muske of the North Dakota State University Cooperative Extension office says you have to be prepared with a strategy before the local community groups come asking.

Website: More about Glenn

When Duo County Telecom in Kentucky launched gigabit service, Director of Marketing Eric West knew he needed to educate customers about the new speeds available. But what’s the best west to translate complex technology and loads of jargon into something regular people can understand? Eric and the Duo team used a unique video and other channels to communicate their new offerings.

Website: Some of Kentucky’s First Gigabit Communities

How many places does a potential customer interact with your company? Is your company putting your best face forward in each of those contact points? Lori Vergin of MPower Consulting explains how immersion or immersive marketing can turn customers into advocates.

Website: www.mpoweryourbusiness.com/bio.html

You’ve built a robust fiber network. Now what? Chris Castagneri, marketing manager at Cooperative Network Services in Minnesota, says, “If you’re an ISP with fiber-to-the-premise, you want your customers to want—believe in—and love direct fiber.”

Website: www.cooperative-networks.com

When it comes to non-regulated services, are you thinking outside the box? Andy Isackson, marketing manager for CTC in Minnesota, discusses creative ways to market such services.

Website: www.connectctc.com

Are you looking to buy video clips for your local channel productions, or even entire shows? Or maybe you’d like to sell some of your video work to other providers. Edward Hinson, executive director of competitive operations for Skyline/Skybest in North Carolina, talks about how The Video Exchange works.

#014 The Video Exchange, With Edward Hinson Of Skyline-Skybest

Is it time to change your brand? Morgan Lovell of Clear Lake Telephone in Iowa discusses how her company went through the rebranding process.

Website: www.cltel.com

What is your story, and why is it important to share it with your customers? Storytelling is a powerful way to connect with your customers, according to Kelly Swanson, an award-winning speaker from North Carolina. Kelly was a featured speaker at the 2016 PR and Marketing Conference hosted by NTCA–The Rural Broadband Association.

Website: www.KellySwanson.net

Email is still effective. In fact, it can be a powerful and effective marketing tool when the content is strategically relevant. In this episode of StoryConnect: The Podcast, Matt Krueger, Marketing Manager at Shentel, discusses the tactics used by his company.

Website: www.Shentel.com

With so many distractions, utilities are in a battle for the consumer’s attention. How do you communicate your message in such a fractured market? Brad Molander is a “technology evangelist” with NISC, and he joined WordSouth’s Andy Johns at the recent RTIME event (the annual telco event hosted by NTCA–The Rural Broadband Association) to discuss disruptive technology and how to capture a consumer’s attention to stay relevant.

Website: www.NISC.coop