How do you go beyond teaching the rules of electric safety to creating a culture at your utility that priorities safety above everything else? Donnie Hall of Johnson City Power Board discusses the importance of getting your utility’s leadership team involved in safety.

Website: www.jcpb.com

Public affairs, marketing and public relations all help communicate your company’s goals, but when do you need to use each one? Les Fugate of RunSwitch PR shares his thoughts on those three branches of communication and tells us how to equip your customers to make their voices heard on regulatory issues.

Website: www.runswitchpr.com

What happens when a bunch of marketing and customer service folks from telcos around Tennessee get together? Julie Gogel of Telcom Insurance Group discusses drive-thrus, time and temperature lines, cross training and everything else that came up during the Marketing, Sales and Customer Service Peer Group Roundtable Session at TTA’s 2016 Annual Meeting.

Website: www.telcominsgrp.com

What is your boss worried about? Bruce Mottern of TDS facilitated the CEO and General Manager Peer Group Roundtable Session at the 2016 TTA Annual Meeting, and shares some of what was discussed.

Website: www.tdstelecom.com

When you sell someone gigabit Internet service, will they be able to use it to its full potential? What equipment will they need? Patrick Moreno of ZyXEL tells us what marketers need to know about gig-capable equipment. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee.

Website: www.zyxel.com

Can “free” Wi-Fi be a new revenue stream for your company? Keith Jones of CCI Systems gives an overview of the session he led at the Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee.

Website: www.ccisystems.com

How do you prepare your telecommunications company to expand into a new market? General Manager/CEO Jonathan West of Twin Lakes talks about the five-year plan his cooperative worked through to expand into Cookeville, Tennessee. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee.

Website: www.twlakes.coop

Is it time for your company to enter the Twitterverse? Maybe or maybe not. Missy Michaels, director of marketing and customer engagement with United Communications in Chapel Hill, Tennessee, shares some of her ups and downs with social media. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee.

Website: www.united.net

What’s in store for attendees at the Tennessee Telecommunications Association next week? What’s coming up for Tennessee Telcos in the next legislative session? TTA Executive Director Levoy Knowles tells us what marketers need to know about the upcoming conference and the legislature.

Website: www.tenntel.org

Ultra-HD streaming video is coming. Is metered broadband the right way to preserve your network strength and dependibility? What challenges do so-called “data-caps” present for marketers? Matt Krueger and Anthony Ring of Shentel discuss how they’ve blazed a new trail for telcos that meter their customers’ data useage.

Website: www.shentel.com