Storytelling is a HUGE component of broadband marketing. But how can you make a technical subject engaging and memorable for your community? Kelly Burns, marketing manager at CTC in Minnesota, tells us how Bigfoot and its own Gig A. Byte monster keep people interested and engaged in broadband services.

Speed is so 2020. To connect with today’s broadband subscribers you need data-driven storytelling, persona-based service tiers and the know-how to read digital body language. Calix's Naylor Gray shares insights from the 2024 update of Calix’s e-book, “The Definitive Guide to Subscriber Experience.”

Link to the e-book: www.calix.com/forms/marketer/download/guide-to-subscriber-experience.html 

Flint Energies has started a matching grant program with artists and community groups to paint murals in towns around its service territory. In addition to adding beauty to the community, they’re seeing positive economic impacts.

Hear how a Kansas utility delivered 159 TONS of food with a branded van, school competitions and coordinated, consistent messaging over the last 10 years.

Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker scholarships every spring.

Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last decade.

Energy efficiency is a story that can feel stale. Hear how Louisiana Utility Pioneers rebranded existing resources with an owl mascot and cohesive storytelling to help both staff and members be Power Smart.

For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media platform usage, streaming options and communication preferences.

Special: Recorded LIVE at StoryConnect 2024!

Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby's using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged employees. Hear how the program’s helping the co-op strengthen its internal storytelling approach!

Allison Young and the Kauai team just won an NRECA Spotlight award for their internal newsletter and intranet. What's their secret for engaging internal communications?

Special: Recorded LIVE at StoryConnect 2024!