Harness the power of AI for your marketing with our latest podcast episode.

In this episode, Wendy Lieber, unveils the secret to halving your time and cost in developing a robust marketing plan, all thanks to the prowess of ChatGPT.

Dive into the world of strategic content planning.

Wendy will show us how she does a comprehensive competitive market analysis with ChatGPT.

And she doesn’t stop there; she uses this analysis to then craft compelling content ideas that resonate with potential buyers.

The result?

A meticulously researched content strategy, delivered not in weeks, but mere hours.

Intrigued? We thought so.

Join us in this enlightening podcast episode (or catch the action on YouTube) as Wendy walks us through each transformative step.

Discover the future of marketing strategy, today.

AI tools are a dime and a dozen. What really matters is solving problems that were impossible to solve before AI came along.

In this episode we learn how writing buyer personas can happen in half the time and half the cost - thanks to the use of ChatGPT.

Our guest, John-Scott Dixon, shows the individual steps that he has developed to write buyer personas even without talking to actual clients or doing personality type tests.

With this process, John-Scott manages to start the development work a new website project in under a week (instead of one month).

How?

Listen to the podcast (or watch the YouTube video) to see the individual steps that John-Scott walks for this.

This conversation with Kait LeDonne was one of the most inspiring.

Her approach to brand building couldn't be more organic, rooted in the person's values and beliefs. She debunks some of the formulaic approaches to brand building, e.g. using templates to write posts.

We talk about how Yuval Harari became a bestseller only after his husband built a brand for the book and him.

In this week's episode we're turning the tables: the host Simon Chappuzeau is being interviewed by a previous guest.

In order to share his experiences, Simon asked the author of 'If Cold Email was a Spotify Playlist' author, Yurii Veremchuk, to interview him.

Listen to this episode to learn about how to discover what to write about, how to develop your own writing style, and what a sleeper hit is.

Eugene is based out of Singapore and is one of the few Asian LinkedIn creators.

Moritz has been writing on LinkedIn for less than three months when he landed his viral post ("8 Copywriting Tricks Used by Apple"). This post alone garnered him 1.5 m views, 8.211 likes, 624 comments, and 849 shares.

In Moritz's case (like in many other cases), this success has transformed his writing career on LinkedIn.

Before that post, he's been trialing various styles, from text-only posts to single-image posts to slideshows (check out his post timeline). But with this post, Moritz honed in on his style: slideshows only.

Since then, he's perfected his slideshow style to always be highly actionable and easy to consume.

People seem to like this as he has grown his following from a few hundred to now (February 2023) close to 20.000.

The core takeaways from this conversation for me:

Viral posts teach us a lot about human sentiment and trends. But they can’t be planned.

A viral post with unintended side effects: Laura leveraged a trending topic with her authentic personality. 

And realised that viral posts have a shelf life because they leverage a current trend - and trends change.

Podcast guest Laura West managed to land a viral post doing just that with her post getting 7.5 m views - and landing her 9 marriage proposals!

In the podcast, Laura explains said that mothers living the perfect life were a popular topic at the time of the post going live.

But today, a similar post now would probably not work as well anymore.

In addition to this, Laura - like many other guests - reiterated that being authentic is key to getting engagement on LinkedIn.

Laura managed to build an authentic image of a mother and agency owner on LinkedIn that laid the foundations for her post to go viral.

Listen to the whole episode.

In this episode with Claire Cathcart, we explore a path to creating content that resonates with your audience while not following all the guru advice on how to post on LinkedIn. Claire will be sharing her story and the strategies that worked for her. 

And the best: Following her own ideas, she landed a viral post with more than 10m views! 

Claire proves that one key to creating viral content is to trust your instincts, post when you feel inspired, and talk about topics that you're passionate about - and doing this consistently and reliably. 

So join us as we explore the world of LinkedIn, and learn how to create content that truly connects with your audience.

This is one of my favourite conversations. 

Not only is Yurii humble. He is also open to learning and people. 

That's the secret behind his success. Beyond his 8 million view post, Yurii has grown a solid community of people around him on LinkedIn. Because he sees LinkedIn as a community of people, of amazing people.

You never know who you are going to meet but you know it is going to be interesting. 

When his post went viral, Yurii pledged to respond to each and every of the more than 2.000 comments he would eventually get. The fact that he followed through is a testament to his being genuinely interested in learning from other people.

To Yurii, LinkedIn is a treasure trove of people to engage with. We think that his posts and the love and dedication that he shows in these posts are an expression of that.