The Strategic Communicator Podcast with Dan Farkas

Dan needed to rant about two sports stories today and what communicators can learn from these mistakes to make their own practice better.

Aiding in the discussion, terrible decisions from the Arizona Cardinals, Kyler Murray's agent, and Vince McMahon, formerly of WWE. We also have great ideas from https://dougfranzunplugged.com

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Ira Gostin has had quite the journey:

He's using all of those skills at https://g8strategies.com and explains the role of creativity in areas that may not seem so creative. We also discuss Ted Williams, failed college journeys, film, and rum,

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Karen Hansen has earned national recognition for building one of the most powerful national media publicity firms in the country. Her secrets:

She also discusses cocktail clubs, a budding comedian, and finding in D.C.

http://www.bullseyecomm.com

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 Ben Finzel is a trendsetter.

Ben uses this episode to discuss bringing people together through common sense communication and why it's more possible than you might think.

Learn more about Ben at https://www.renewpr.com.

Learn more about the PRSA Counselors Academy at https://www.prsa.org/home/get-involved/professional-interest-sections/counselors-academy

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Dan got COVID, and it made him reflect about strategic communication and where it's going. Dan also addresses recruitment and retention issues, answers his own 5 questions, and speaks in a really nasal tone because he has COVID.....

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There are three questions I get all the time.

Dr. Parul Jain is an expert on all of these issues, having earned global recognition for her research and teaching efforts at the E.W. Scripps School of Journalism at Ohio University. She discusses simple ways to get people excited about important issues, the power of Chipotle, why we need to rethink wellness in the future.

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Stu Opperman has had quite the journey. As a sports host, producer, and business owner, Stu's focus is simple. Find the story and tell it. In this episode, he and Dan Farkas discuss the transition from TV to PR, remembering the power of a story, and telling clients when to back off.

We also talk Tim Tebow, Bad Santa, an amazing book recommendation, and Gatorade.

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Karen Swim is a national leader on strategic communication, ethics, and taking the plunge as a business owner. She discusses her journey and a host of other topics in this conversation with Dan Farkas.

www.solopr.com

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Crisis isn’t a matter of if, especially in this current online world. 

Jon Goldberg is a national leader on crisis communication. His advice, develop immunity.

This episode will look at how we can play offense in crisis settings, better convince teams to take the issue seriously, and create advocates to decrease the chances of a crisis sullying your organization’s reputation. 

1:10: What Jon thinks about crisis planning and where there are holes. 

4:10 Developing crisis immunity habits 

7:55 What if we say nothing? 

10:10 Finding ways to reduce stress and increase calm 

14:10 How PR can better be proactive with crisis communication 

1910 5 questions 

Read Jon’s book. 

https://www.reputationarchitects.com/ebook-building-crisis-immunity-5-strategies-to-protect-your-reputation-and-create-a-stronger-more-crisis-resistant-enterprise/

Find Jon online

https://www.reputationarchitects.com

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Why do marketers struggle to market themselves?

It's a baffling question, and one we need to answer if we want to grow the profession for everyone.

Tom Martin, founder, Converse Digital has spent decades helping clients find ways to sell socially. In this episode, he will share simple things marketers forget to do for themselves, while also helping listeners understand new/old trends that can help marketers better tell their stories. We'll also talk about perfume, cobblers, bourbon, and the funniest person he knows at the moment.

:20: Let's explain what The Strategic Communication Podcast is all about and why it's different

2:30 Why do marketers stink at marketing themselves?

6:00 How do you avoid being a perfume salesperson at the mall?

11:00 Getting the social selling flywheel moving.

13:30 Making e-mail more human.

16:30 Marketing going back to the future.

19:10 Five things you never knew about Tom Martin

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