Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy.

Topics include:

• Building your brand with an "enemy" in mind
• Branding mistakes entrepreneurs make
• The power of saying NO to maintain focus
• Why brand extension does not work
• Creating a category where you can be first

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