Your target market must first know who you are, what you do, and how who and what you are and do will help them to achieve their goal, solve their pressing problem, or satisfy their specific need. A gigantic slice of brand building begins with brand awareness by your distinct target audience. What if there was a striking strategy to swiftly plant and grow your brand in mind and heart garden of your highly-targeted consumer market composite. There is such a "striking strategy!" That is our focus on this edition of, “The Strategist Radio LIVE."

If you have yet to identify your distinct target market, how can you effectively develop and disseminate the right marketing message? How can you specifically know that your product or service can achieve a target audience goal, solve a target audience problem, or satisfy a target audience need, if you cannot accurately define your intended target market (audience)? Therefore, to help you increase market share and profit while awarding you and your business with maximized marketing results, you need to define your target market consumer/client and then you must define how you will reach them. That is our focus on this edition of, “The Strategist Radio LIVE."

Available profitable and sustainable book marketing strategies, particularly book promotion strategies, are ambiguous at best. Today, and on average, most authors will max out their book sale units to the tune of only 200 copies of any given title, in any given genre, regardless of whether the title is traditionally- or self-published. In fact, even those authors who are signed (and controlled) by a traditional book publishing house are required to develop, implement, management, measure, and analyze their own book marketing (promotion) strategy. Since these are the bold bare facts, authors must become aware of which marketing options are available and at what price. Plus, authors must be realistic about whether or not their book titles alone will ever be able to generate a return on their investment (time and money). To give today's brilliantly creative authors a leg up, we will analyze the various book promotion options contained across the 2015 Book Promotion Blueprint. That is our focus on this edition of, “The Strategist Radio LIVE."

Acclaimed expert social media strategists agree that one tool is essential for every present-day business. That tool is a quality blog; for content marketing is the key component to sustained success. When it comes to "blog generation," there are various strategic methods to generate traffic to a blog, but are you aware that there are some notable blog post titles that drive massive traffic to any blog? Within the framework of blog marketing and driving prospects to your website (brand), the capture point between you and your prospective readers (audience) starts at the top; in the headline. So then, what does a headline that instinctively lures traffic in your direction look like? That is our focus on this edition of, “The Strategist Radio LIVE."

See and be seen. What makes us remember those memorable marketing messages and brand images out of the over 20,000 marketing brand messages we see daily? How can you elevate your business brand from obscurity to memorable in the minds and hearts of your target audience? What strategy must you deploy in order to generate a sustainable connection between you, your business brand, and your distinct market in your industry sector? How can you "push and stick" your brand into the frontal lobe of your customer's mind and profitably influence their buying decisions? That is our focus on this edition of, “The Strategist Radio LIVE."

How do you decide whether or not your latest billion dollar business idea will live up to your gut? What analysis do you use to analyze before you pound everything you've got into your new and revolutionary product or service idea or strategy? How can you know that your new business idea will be able to generate a return on your investment? The BIG news is that it is plausible to make a far more educated guess on your idea’s likelihood of success or failure by taking the time to validate your business start-up idea before going all in. There are a few all-essential questions you should ask before taking the plunge. That is our focus on this edition of, “The Strategist Radio LIVE."

So, you still have yet to figure out how to glean the power of social media marketing. Not to worry! You are not alone! If fact, to date, even Fortune 500 companies continue to remain social network clueless. There are various reasons why these companies and your efforts render dismal social media results. The key to any profitable business marketing strategy is planning, knowledge, design, implementation, management, measurement, and analysis. The same is true relative to your social media marketing strategy. There are 10 things you must know and do in order to flip your upside-down social media efforts into a profitable right-side-up endeavor. That is our focus on this edition of, “The Strategist Radio LIVE."

Book marketing strategy has become an ever-evolving quagmire of senseless guesswork that, more times than not, leads today's most well-intended authors directly into a financial toilet flush-cycle. From old school author co-ops (time-wasters) to clueless one-hit wonders, ineffective ways to sell more books can be found throughout social media networks, a self-proclaimed book marketing guru's blog, or by way of friends who have never attained notable book sales success. In order to level the playing field and get you thinking and implementing your book marketing strategy in the right direction, there are 10 things you must be aware of and avoid at all costs. It's high-time for a literary game changer on behalf of your distinct book marketing strategy for 2015 and beyond. That is our focus on this edition of, “The Strategist Radio LIVE."

Every day you are negotiating and aspiring to persuade your employees, your colleagues, your prospects, and your customers, but you may well be working much harder than necessary. The biggest misstep most of us take is believing that by delivering proven facts and accurate information the outcome of the decision making process will slant in our favor. Did you know that it is in the context of how the details are presented renders a far greater impact on our ability to persuade people? So then, how should we go about mastering the power and influence of persuasion? That is our focus on this edition of, “The Strategist Radio LIVE."

Did you know that 50-percent of what you do in business is about doing business, while the remaining 50-percent is about protecting you and your business (risk management)? There is a fundamental issue as to how a business deals with the fact that the future can never be known. Therefore, should we try to control the future or just let it happen? Consider this: New competitors and technologies are perpetually entering the market. Problems brew within your own organization. None of these things should come as a surprise to you. What strategy actions should you implement to help you remain vigilant? That is our focus on this edition of, “The Strategist Radio LIVE."