Some authors and publishers will tell you that as an self-published - independent book author, you will never see that light of day relative to holding a book signing event at a big box bookstore, like Barnes & Noble, Christian Family Stores, or one of the various other retail book stores. If you are a self-published or traditionally published author on a mission to secure a local, national, and/or international book signing event or full-blown tour, there is a strategy that can increase your author, publisher, publicist odds of closing big box bookstore book signing events while awarding you increased earned media (free publicity) exposure. So, how, as an independent - self-published or traditionally published author, publisher, or publicist land book signings at big box bookstores? That is our focus on this edition of, “The Strategist Radio LIVE."