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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepren... more
FAQs about The Strategist:How many episodes does The Strategist have?The podcast currently has 132 episodes available.
April 23, 2015Business Growth Strategy: How to Exploit Virtuality to Build Your BusinessDid you know that your distinct business can grow and attain sustainment on a significantly reduced capital (financial) budget? What if you could pool together a team of experts beyond the present walls of office space using a proven business leadership/management strategy? Did you know that by becoming a innovator of 3.0 virtual team project management, your business can get more done - faster, cheaper, and far more proficiently? It's perfectly true! So then, how do you go about exploiting virtuality to build and sustain your business value/profit strategy? That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
April 22, 2015Competitive Strategy: How to Use Your Competition to Gain Competitive AdvantageWhy is it an invaluable personal and business strategy to be head-over-heels in love with your most formidable business competitors? What can your competitors tell you about you, your business, and your overall business strategy? What is it that you must learn and implement relative to gaining and sustaining your distinct competitive advantage? What is that you can do, starting right now, to drive your business (no matter the industry) straight toward increased market share so that your business can generate higher profits? That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
April 21, 2015Marketing (SEO) Strategy: How to Significantly Reduce Your Visitor Bounce RateStrategic SEO (search engine optimization) can drive free traffic (potential buyers) to web site. Wouldn't it be profitably amazing to have your business be found on the first page of Google's search engine result page (SERP) for your specifically defined keyword phrasing strategy? When your web property visitors are driven from Google and these valuable visitors bounce away faster than it takes them to locate and read your business' unique selling proposition, your bounce rate can shoot sky-high and toss your search engine keyword page position into the land of nowhere. What single strategy can you implement to support a significantly reduced bounce rate? That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
April 20, 2015Social Media Strategy: How to Be Noticed, Loved, and AppreciatedCan our social media marketing efforts be accurately measured? Do today's businesses know how to attain a profitable return relative to their social media strategy? What social media strategy can help your brand and product- or service-line be noticed, be loved, be appreciated, be welcomed, be considered for your unique target audience as the 'go-to" resource for achieving theirs goals, solving their problems, and/or satisfying their needs? That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
April 17, 2015Book Marketing Strategy: Independent Self-Published Authors BewareJust as in the real world, the microcosm of the book publishing industry comes with its share of empty promises, unrealistic expectations, misinterpretations, and confusion that can cost a new self-published book authors thousands of dollars with little or no return on their investment. Like with any industry, the self-publishing support industry (a subset of the publishing industry at large), has its strengths and weaknesses. How can a unseasoned self-published book author protect their interest while striving to establish their brand in order to increase book genre market share toward maximizing their book sale profit potential. Today, we review a recent blog post shared by Redemption Press' Publisher, Athena Dean Holtz that focuses upon the apparent shut down of a notable Christian book publishing house and what this could mean to those independent authors who may now be left behind. That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
April 16, 2015Marketing Strategy: How and Why to Humanize Your Business BrandHow well is your business brand established within your industry? How well is your business brand established in the hearts, minds, and culture of your chosen target market (audience)? Does your brand exude a distinct human-side? Today's business entrepreneurs know that branding is a derivative of all of the interactions about your business. Branding is about a feeling. Branding facilitated when a person greets potential customers on the phone or as they walk into your space to the social media messages and sales conversations customers receive. People commonly do not make the purchase because they examine the features and benefits of products and/or services. In fact, buyers make purchases from you and then tell others about you because of the feeling you gave them. So then, how will you go about making your brand more human? That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
April 15, 2015Marketing Strategy: Why Your Business Profits Never Seem to IncreaseHow can you determine whether or not your business marketing strategy is working? What measurement strategy do you presently use to help you clarify which marketing channels and at what costs are rending the most profitable results? How can you gain a more accurate grasp of each marketing campaign's ROI (return on investment)? As an entrepreneur, understanding how to maximize your ROI can be the difference between overall business success and ultimate business failure. How will you go about tracking your marketing ROI? That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
April 14, 2015Entrepreneur Strategy: How to Define Your Entrepreneur ArchetypeAs entrepreneurs, we are different and unique. One common denominator we all share is the passion to generate freedom in our business and personal life through the art and science of entrepreneurship. Today's global market is overflowing with opportunities to create businesses that help us live the lives we aspire to live. Still, there are some entrepreneurs that are stagnant and stuck relative to their business and personal life. They are unable to identify why they're not making any profitable progress or what to do next to change the tide. If this is you, your deficiencies could rest upon what type of entrepreneur you are. Being able to clearly identify your motivation as an entrepreneur can be the fresh and firm foundation to growing your business and reaching your distinct milestone of sustained profitable success. What are these notable entrepreneur archetypes? Which entrepreneur archetype are you? That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
April 13, 2015Success Strategy: How to Implement Your Unique Success AdvantageWhen starting a new business or preparing to bring a new product or service to market, why do most wantrepreneurs (entrepreneur want-to-be's) hit the wall and fail miserably? The next time you move to start a new business or roll out a new product or service, what resources and practices will you adopt to help implement your unique success advantage strategy? By considering and implementing 3 simple business behavioral shifts you can significantly increase your odds toward attaining business start-up and/or new product or service development and distribution success. What are these 3 simple business behavioral iterations? That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
April 10, 2015Book Marketing Strategy: 5 Web Design Essentials for the Author-ArchetypeAs a self-published or traditionally published book author, your author web site is your broadcasting network, your foundational business hub, your exposition and showcase, your story, and your shopping cart for all the world to see. In order to increase book sale revenues (profits) while increasing your brand awareness (brand equity and influence), your author web site must be and remain interesting and interactive and it must contain other target market-centric key features and benefits. What are these other target market-centric key features and benefits necessary to generate higher profits (book sales)? That is our focus on this edition of, “The Strategist Radio LIVE."...more31minPlay
FAQs about The Strategist:How many episodes does The Strategist have?The podcast currently has 132 episodes available.