The Strong Coffee Drip

The Strong Coffee Drip

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The Strong Coffee Drip episodes

  • Episode 6 - Was Clippy Early AI?

    Summary

    Brian, Duncan, and Iain from Strong Coffee Marketing are back with another edition of the Strong Coffee Drip! This week, we’re talking about marketing do’s and don’ts for 2024, our favourite AI tools, LinkedIn newsletters, canned haggis, Clippy, and more!

    Takeaways

    • Stay aware of new technologies while prioritizing customer experiences in marketing.

    • AI-powered tools like Chat GPT, Photoshop's Generative Fill, and Kapwing can enhance productivity and creativity.

    • Utilize LinkedIn newsletters to share content with followers and industry professionals.

    • Microsoft's addition of an AI assistant button to their keyboards showcases the integration of AI into everyday tools.

    • Clippy, the infamous Microsoft Office assistant, evokes mixed feelings and nostalgia.

      • Chapters

      00:00 - Introduction and the Canned Haggis Experience

      04:11 - Marketing Do's and Don'ts for 2024

      12:35 - AI-Powered Tools

      20:36 - LinkedIn Newsletters

      24:30 - Microsoft's New AI Assistant Button

      27:11 - Who loves Clippy?

      29:37 - Conclusion

      31 min
    • Episode 5 - Threads Comes to the EU!

      Brian, Duncan, and Iain from Strong Coffee Marketing are back with another edition of the Strong Coffee Drip! This week, we’re talking about Threads European vacation, predicting what’s ahead in 2024, and sharing tips for breaking into the digital marketing business.


      Takeaways

      Meta's Twitter competitor, Threads has been launched in the European Union, but it has struggled to gain traction and needs to find ways to stay relevant in the social media landscape.

      Bold predictions for 2024 in digital marketing include the rise of text-to-video technology and the use of AI to create ads.

      To get into digital marketing, it is helpful to have a mentor, learn the basics and fundamentals of marketing, advertising, copywriting, and analytics, and be able to analyze data to understand consumer behaviour.


      ☕️ The Agenda:


      00:00 - Welcome!


      01:35 - Brian reveals his amazing Christmas shirt, and it’s spectacular!


      02:47 - Taters the cat beamed down from above!


      04:15 - Meta's Twitter competitor, Threads, has been launched in the European Union, according to an announcement by CEO Mark Zuckerberg. Initially introduced in the US and over 100 other countries in July 2023, Threads is now available to 448 million people in the EU. To coincide with the EU launch, Meta is allowing users in the region to browse Threads without needing a profile, although posting or interacting with content will still require an Instagram account. The delay in launching in EU countries has been attributed to compliance complexities with the Digital Markets Act. We shared a poll on our Instagram and LinkedIn; close to 75% of respondents don’t currently use Threads, with some not even knowing what Threads is. That’s a problem for Meta! What does Threads have to do to gain traction in 2024?


      11:13 - We’ve reached the end of 2023 and look forward to the year ahead. There are sure to be some big digital marketing stories that emerge next year. How will AI continue to change the marketing landscape? Will Elon drive Twitter into the ground? Will Mark Zuckerberg show real human emotion? Give us one bold digital marketing prediction for 2024.


      19:22 - This question comes from Susan in Los Angeles. “Hey guys, my son Hector wants to get into digital marketing but doesn’t know where or how to start. What advice do you have for him?

      29 min
    • Episode 4 - YouTube Battles Ad Blockers!

      Summary

      In this episode of Strong Coffee Drip, we discuss Google's Gemini AI model, YouTube cracking down on ad blockers, underrated marketing tools and tips for small businesses, the value of Google Search Console, and a quick tip for YouTube Shorts.

      Takeaways

      • Google's Gemini AI model shows promise in creating personalized experiences and has potential applications in various industries.
      • YouTube's crackdown on ad blockers poses challenges for marketers, but it highlights the need for businesses to provide exclusive content to incentivize users to subscribe to YouTube Premium.
      • Underrated marketing tools and tips for small businesses include exploring YouTube Shorts as a platform for shorter videos, utilizing Google Search Console for organic SEO insights, and starting with targeted search ads to drive initial traffic.
      • Google Search Console is a valuable free tool for monitoring organic SEO performance and improving website indexing and visibility.
      • A quick tip for YouTube Shorts is to use the recommended videos feature to link to longer content or create a series of related shorts.

        • Chapters

        01:21 - Google's Gemini AI Model

        09:15 - YouTube Cracking Down on Ad Blockers

        18:40 - Underrated Marketing Tools and Tips for Small Businesses

        26:48 - Quick Tip: Recommended Videos for YouTube Shorts

        30 min
      • Episode 3 - What's Better - Meta or Canned Haggis?

        Brian, Duncan, and Iain from Strong Coffee Marketing are back with another edition of the Strong Coffee Drip! This week, we’re talking Sports Illustrated and their AI problem, marketing your event, and what we like (and don’t like) about Meta. 

        ☕️  The Agenda:

        00:00 - Welcome!
        00:31 - Canned haggis!
        01:52 - A recent investigation has uncovered that Sports Illustrated has been publishing articles with AI-generated authors, complete with fake biographies and headshots. The strategy involved creating phony writers with fabricated backgrounds and expertise to generate AI-generated buying guides containing affiliate links. The AI personas were periodically replaced with new ones, often accompanied by removing the previous content. This revelation follows a trend in various media organizations attempting to utilize generative AI tools, resulting in embarrassing errors and ethical concerns. Where do you come out on this?
        09:46 - Let’s go to the mailbag, where the questions are real, but the names and locations are fake! Hector from Tucson writes: Hey guys! Longtime listener, first-time emailer! I’m in charge of promoting a local theatre production here in April, but I don’t know where to start. From a digital marketing perspective, what are some things that I should be doing?
        19:28 - Let’s rant! What do we really think of Meta?


        33 min
      • Episode 2 - Is Olive Garden Really Closing?
        Brian, Duncan, and Iain from Strong Coffee Marketing are back with another edition of the Strong Coffee Drip! This week, we’re talking breadsticks, living a hash-free life, and getting paid to leave social media.
        ☕️ The Agenda:
        00:00 - Welcome!
        00:29 - What is the bigger story of the past week: the OpenAI saga or X’s issues with advertisers?
        03:42 - Threads is introducing a new feature that allows users to tag topics using hashtags, a core element of the Twitter experience. Users can tag posts with interests or themes using clickable blue links initiated by tapping a new number button or typing the symbol followed by text. Unlike Twitter, Threads limits each post to one tag to reduce spam. In addition, the number sign will not appear in the post. The test will begin in Australia, with Meta planning to iterate based on user feedback before expanding to more countries.
        08:36 - A study conducted by researchers from the University of Chicago, UC Berkeley, Bocconi University, and the University of Cologne reveals that most social media users, especially young individuals, continue using platforms like Instagram and TikTok despite feeling unhappy. The study surveyed 1,000 college students in the U.S. and showed that participants would need to be paid $59 on average to deactivate TikTok for a month and $47 for Instagram if their peers continued using the platforms. However, if they and their peers deactivated, they would pay $28 for TikTok and $10 for Instagram. The study suggests a "social media trap," where users experience negative well-being but fear missing out, indicating a strong network effect.
        17:09 - At the start of November, false online advertisements circulating on Facebook and Instagram suggested that Olive Garden plans to close all its locations. The ads led users to a lengthy article on Investing.com listing various businesses closing locations in 2023, where Olive Garden appeared at number 191. The article clarified that Olive Garden planned to close 45 locations due to a decline in customers during the COVID-19 pandemic, with an additional 40 locations set to close within the next two years as part of a broader strategy. The misleading ads were attributed to advertising arbitrage, a strategy aiming to generate more revenue from ads within an article than the cost of the initial clickbait ads that attracted users to the article.
        26:52 - We get asked all the time about social media posting and workflow tools. There are a million of them out there, and we’ve tested many of them. The one we keep coming back to is Loomly.
        30 min
      • Episode 1 - Elon's War on Bots!
        Welcome to the inaugural episode of The Strong Coffee Drip! Join Brian, Duncan, and Iain from Strong Coffee Marketing as they explore the latest trends and thoughts in digital marketing.
        ☕️ The Agenda:
        00:00 - Welcome!
        01:50 - Meta's new subscription option for an ad-free social media experience and its potential impact on social media advertising.
        07:27 - Elon Musk's approach to battling spam bots on X with a $1 per year subscription program in New Zealand and the Philippines.
        11:37 - The introduction of the .ING top-level domain by Google Registry and the panel's thoughts on the relevance and adoption of vanity domains.
        18:56 - Discussion on the effectiveness of Google My Business listings and the potential benefits for businesses, including the creation of free Google websites.
        24 min

      About The Strong Coffee Drip

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      A bold and robust blend of marketing news, insights, tips. Brewed in Edmonton 🇨🇦