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Head to https://www.facebook.com/groups/stylingadvisorycommittee and join us for discussions on the styling industry and business challenges.

@StylingAdvisoryCommittee 

Hi everyone! I’m your host, Sarah Cohen, Stylist Marketing Specialist and founder of the Styling Advisory, and in this podcast I ask successful personal stylists how they built their business, and what marketing tactics worked for them.

🚀✨If you’re a personal stylist or image expert looking to attract, convert and retain clients, you might be interested in joining our Stylist Marketing Collective; where you’ll effective styling client attraction activities from digital marketing specialists AND implement them together.

For more details head to www.stylingadvisory.com.au 

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'The Rise of The Capsule Collection' and how 1x clever marketing image attracts personal styling clients. 

In this episode, I’m chatting with Jessica Ryan who is a Multi Award Winning Personal Stylist and Fashion Curator and mum of two based in Gippsland, Victoria and has built her successful business based on her ability to curate and style the ideal capsule wardrobe. 

After over a decade of working in the retail fashion industry Jess developed a curiosity for women’s consumer behaviour and what exactly makes the perfect ‘curated wardrobe’. 

She experimented with the art of curated wardrobing herself, living with 40 piece wardrobe for 3 years; to prove you can develop a balance between fashion obsession and mindful shopping. 

We talk about how Jess tapped into this niche and marketed it beautifully using a powerful visual image of ‘The Rack’. 

❤👍Be sure to rate, review and subscribe to learn from experts making a living doing what they love! 

TIMESTAMPS

[00:00:10] How Jessica started her journey in the fashion industry and discovered the alarming message of always buying new, more, now

[00:01:00] Becoming a mum and her decision to live with a 40 piece wardrobe

 [00:01:34] The cathartic nature of a capsule wardrobe 

[00:02:00] Becoming a mother and losing touch with our identity 

[00:04:00] The decision to start reconnecting what what Jess loved through fashion 

[00:04:42] What makes her clients decide to take that step too 

[00:06:00] A focus on mindfulness and intention with how we shop and build our wardrobe. 

[00:08:24] The turning point when bookings started to come in 

[00:09:54] The inception and success of The Rack image; reducing the overwhelm for the client and showing them a beautiful collection 

[00:12:00] The idea that a capsule brings a sense of control 

[ [00:13:00] The weekly rack challenge 

[00:13:51] Bringing your services to life with a visual image 

[00:15:00] Every stylist’s marketing plan is unique, it's not a one size fits all. 

[00:17:55] The overwhelming side effect of client growth and the benefit of taking things step by step. Just pick something to work on and ignore the rest! 

[00:20:28] Just create something people care about 

[00:22:05] Making sure that my community are getting something from me whenever I show up. And that's it.

JOIN OUR FB GROUP FOR TEA & CHATS WITH STYLISTS ☕😉 

https://www.facebook.com/groups/stylingadvisorycommittee 

🎬 Personal Stylist Raquel Macias - Podcast Interview Show Notes 🎬 

Today I'm talking to personal stylist Raquel Macias about her marketing approach, which focusses predominantly on creating video content on IGTV to convert clients. 

Raquel spent time analyzing what type of posts/blogs/emails/ads were working to build relationships with followers and clients - and it turned out that every DM or email, booking or subscription was linked to videos she created. 

Armed with this knowledge, Raquel decided to double down on this type of content rather than keep trying to create loads of different types of posts/content. 

This approach works for her and her audience, but every one of us needs our own unique 'recipe' of marketing ingredients to drive our clients into booking in. 

[00:00:00] Introduction to Raquel Macias, her styling journey and the business she has built. 

[00:04:42] Do Raquel’s clients just want her to tell them what their style should be? Or do they have an idea of what they want their style to be and they just can't? 

[00:07:44] What type of marketing activity or marketing decisions have enabled Raquel to build her business. 

[00:08:40] Studying her own content and the feedback she was getting

[00:10:00] For Raquel, video is a better way of communicating her knowledge. 

[00:10:47] Reviewing the engagement, the metrics, and the information to attract clients. 

[00:12:05] How likes and comments sometimes can be misleading when you use Instagram as a business platform. 

[00:13:07] Raquel’s client journey from video views to clients .

 [00:15:10] Free resources and freebies 

[00:16:12] Planning video ideas and the creative process 

[00:23:00] The mindset shift which will fuel the popularity of stylist's 

[00:25:34] Why the more clothing choices you have, the harder it is for you to make a decision on your outfit.

 [00:27:04] What the call-to-action could be in your video 

[00:31:37] The channel Raquel receives the most engagement from followers

 #stylist #stylingbusiness #rosiemckay #shoppablestyleboard #virtualstyling #virtualstylist #imageconsultants #imageexperts #wardrobeedit #wardobedetox #stylingvideos #howtostylingvideos #personalstylist #personalstyling #personalstylists #personalshopper #closetconcierge #stylistbranding #stylingadvisory #virtuallookbook #stylingsubscription #stylingmembership #editorialstylist #fashionstylist

Today I’m talking with Danique Martin about her business; Fashion and Finance. 

Danique is a stylist but she’s also spent the last 5 years building her own insurance business, and she came to me wanting to create an overarching brand and business model that would allow her to continue to do both. 

This episode is particularly relevant for those of you who have been asking me what to do about your marketing activity when you have 2 separate audiences or service areas. 

As a client of The Styling Advisory, we worked together on Danique’s mission, vision, brand proposition and services to create a business that opened up multiple revenue streams; all centred on the promise of personal empowerment and financial freedom. 

The other reason I wanted to share Danique’s experience is because she is an insurance expert specializing in the fashion and styling industry – so for all of you listening, if you don’t know what coverage you need as a stylist, from public liability insurance to income protection, here is someone that can explain it in a relevant way for our industry!

If you’ve got any questions about how you can create an overarching brand and business model for your own business, or if you want to learn more from Danique, you can email me, book in a chat or DM me @TheStylingAdvisory. 

If you want to watch our lovely faces as we talk, you can also watch this episode on my Youtube Channel; The Styling Advisory. 

Danique’s website: https://www.fashandfinance.com/ 

@danique_fnf 

Anika Walker is an Australian personal stylist who has re-imagined the way she engages with women, regardless of age, size & budget, by launching a monthly subscription service called 'Style Squad. 

Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopShare.TV.

The focus is on everyday, smart casual looks teaching subscribers how to style them up & down and how to master the art of mixing and matching. The move to a regional area prompted Anika's transition to online styling services, but it was her experience styling thousands of women for major retailers and shopping centres Australia-wide that sparked her journey towards offering a personal styling experience any woman could access.

 In today's episode, Anika takes us inside Style Squad and shares her experience presenting a new concept to clients and subscribers. https://www.yourstylerevolution.com.au/