The Subscription Box Show

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In this episode, I get into all the reasons it is important to have a well structured FAQ page.  I will also help you break down what exactly you should have in your frequently asked questions section on your website!

Episode sponsored by Louis and Lea.  The #1 subscription for moms and babies first year! Get your 1st box for FREE NOW by visiting https://louisandlea.com/pages/subscribe-and-save

Congratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichelberger and her subbox, My Christmas Snowflake.  It's Christmas all year long at https://mychristmassnowflake.com  Get your first box 50% off w promo code firsttime50 !!!

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Finally making his TSBS debut, I am super excited and honored to welcome to the show, none other than co-founder at SUBTA, and former co-founder at Gentleman’s Box, Mr. Christopher George! 

Chris George is often mentioned as one of the most influential people in the subscription box industry.  And for good reason.  Just have a look at the success he and his team had at Gentleman’s Box, which was recently acquired.    

Chris along with Paul and John also created the industry’s first subscription awards ceremony, coined the Academy’s of the subscription industry by friend of the show John the suit Roman... yes I’m talking about none other than the Cube Awards!  If you haven’t heard of the cube awards, make sure to check them out.  Red carpets, paparazzi and what appears to be a really fun and unique atmosphere.  I would’ve been at the 2020 awards, but of course covid put an end to that as well.  Hoping to be able to attend in 2021!  

And if all of that wasn’t enough, Chris and his partners also founded and still run today the world’s largest subscription conference, SubSummit!

This episode sponsored by friends of the show, Cornell Content Marketing.  Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos 

Congratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichelberger and her subbox, My Christmas Snowflake.  It's Christmas all year long at https://mychristmassnowflake.com  Get your first box 50% off w promo code firsttime50 !!!

Guest Links:
Subta website: https://subta.com
All social handles for Chris: @chrisgcares
Chris George LinkedIn: https://www.linkedin.com/in/chrisgcares/
Chris George Facebook: https://www.facebook.com/Noexcuseswithchrisg
Chris George IG: https://www.instagram.com/noexcuseswithchrisg/

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website:

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

On today’s episode I will be short and sweet, but to the point.  Why aren’t you getting any subscriptions, and what can you do about it?  I’ll give you a few key things to either tweak or think about that should get you going in the right direction. 

Episode sponsored by Louis and Lea.  The #1 subscription for moms and babies first year! Get your 1st box for FREE NOW by visiting https://louisandlea.com/pages/subscribe-and-save

Congratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichelberger and her subbox, My Christmas Snowflake.  It's Christmas all year long at https://mychristmassnowflake.com  Get your first box 50% off w promo code firsttime50 !!!

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Raise your hand if you love filling out those spreadsheets?  Accounting and bookkeeping?  Yes, everyone’s favorite...not really.  Taxes, bookkeeping and accounting in general aren’t that interesting for the majority of us.  It’s a landscape and niche riddled with failure and mistakes.  A topic we avoid and shiver at the mere mention of it.  

Well, I have some great news.  Today’s guest is none other than founder of Creative Balance and Behind the Books, Katie Fisher!

Whether your shoe box accounting methods need fine tuning, or don’t even know where to start, Katie will shed some much needed light on the subject of finances and numbers in your business.

Katie helps small business owners understand their finances and take control of their bookkeeping.
Today, Katie mentors and teaches business owners how to take profitable action steps. Her students learn how to build their sales platforms, understand their numbers, and use online marketing strategies to make an impact.  

Episode Sponsors:  Megan MacNeill's brand new program, "Building Your Personal Brand On LInkedIn".  Are you ready to up your network, and take advantage of LinkedIn and its still remarkable organic reach, with a proven system, community and support?  Then I’m inviting you to join us by clicking on this link https://relevant-personal-branding.thinkific.com/?ref=fbfbc7  
Building Your Personal Brand On LinkedIn by Megan MacNeill.  Are you ready to invest in your presence online?

Guest Links:
Katie's Website: https://www.kdcreativebalance.com/
Katie's Podcast: https://www.kdcreativebalance.com/podcast
Contact Katie: https://www.kdcreativebalance.com/Ourprograms
Katie's Programs: https://www.kdcreativebalance.com/katie-s-creative-circle
Checklist: https://www.kdcreativebalance.com/

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Today’s episode will be short and sweet, but I think it needs to be talked about.  I’m talking about distractions, getting caught in the weeds or the shiny object syndrome most entrepreneurs fall trap to, and more importantly what we can do about that.

Episode sponsored by Louis and Lea.  The #1 subscription for moms and babies first year! Get your 1st box for FREE NOW by visiting https://louisandlea.com/pages/subscribe-and-save

Congratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichelberger and her subbox, My Christmas Snowflake.  It's Christmas all year long at https://mychristmassnowflake.com  Get your first box 50% off w promo code firsttime50 !!!

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Who needs a coffee?  Well grab a cup of your favorite coffee and join me and my conversation with expert coffee curator, and co-owner at Blue Coffee Box and Blue Tea Box, Jon Butt!

Jon and his son Harvey started Blue Coffee Box around 3 and a half years ago.  You might also remember and recognize Jon from episode 100, where he and 7 other entrepreneurs took part of an international panel.

Jon started as a door-to-door salesman selling fire extinguishers on commission-only at 18. He sold it in 2003 and decided to dabble in internet marketing. Jon's new online fire safety ecommerce business generated $1 million in the first 12 months and is still growing today.

Jon started the Blue Coffee Box subscription with his son Harvey. It worked and Blue Tea Box was added a while later. They currently prep, pack and post over 400 boxes a day from Canterbury in England.

There’s no shortage of great quotes and one liners from Jon during our conversation on this episode.  But Jon’s knowledge and depth of not only subscriptions, but business in general runs deep.  Jon is a multi business entrepreneur and has a ton of experience that he shares with us that will no doubt help you grow your business.  Jon shares how to gain some FREE SEO traction, tips on organic and paid growth, and how they at Blue Coffee Box scaled and spent money on hiring and other costly investments!

Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos  plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy at https://www.cornellcontentmarketing.com/subcos

Guest Links:
Discount: ERIC5 for 50% off the first box!
Website: https://bluecoffeebox.com
IG: @bluecoffeebox
Email: [email protected]

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page:

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Welcome here everyone wherever you might be located, and thanks for listening!  Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry.  I’m always poking around different groups and really listening and seeing what people are talking about.  What is that one thing people are asking more about than others.  And a lot of it seems to revolve around your box.  Not exactly a shocker, as this is what we do.  We’re subscription box entrepreneurs.  But how do you create a box that people want?  How to study your competition?  What should you put in your box, or better yet, how do you put together the perfect box in your niche?  This is a small two part mini series I will be breaking down over the next two Focus Friday’s.  Part 1, today, we will break down how to study your competition and what to look out for.  And on the next Focus Friday, episode 124, we will go over how to curate what goes inside your box!

Episode Sponsors:  Megan MacNeill's brand new program, "Building Your Personal Brand On LInkedIn".  Are you ready to up your network, and take advantage of LinkedIn and its still remarkable organic reach, with a proven system, community and support?  Then I’m inviting you to join us by clicking on this link https://relevant-personal-branding.thinkific.com/?ref=fbfbc7  
Building Your Personal Brand On LinkedIn by Megan MacNeill.  Are you ready to invest in your presence online?

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To r

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

On this episode, Part 8 of the new founders series I have a ton of fun talking subscriptions with a firecracker of an entrepreneur.  She is someone I’ve grown to know over the last few months in a mastermind we are both a part of, and someone I now consider a friend!  She is the founder and owner at Passion and Growth Box, Lorena Hixson!

In our conversation, I quickly found out how much in common me and Lo actually had.  Like me, Lo has zero business background, (which I love so much… If I may say so myself, I LOVE hearing success stories from people who are college dropouts, or grew up poor etc.  Not that this is Lorena’s story, just saying)  But I digress.

As I was saying, Lo has zero business background, but also no previous business experience.  She didn’t grow up entrepreneurial and never really thought of herself as having a business.  Which is super weird to think now, as in our conversation you’ll quickly realise how much of a pure business woman she is.  I really respect what she’s done.  No excuses, no hand outs, just pure grind and good old fashion work and resilience.  Love it.

Episode Sponsors:  Megan MacNeill's brand new program, "Building Your Personal Brand On LInkedIn".  Are you ready to up your network, and take advantage of LinkedIn and its still remarkable organic reach, with a proven system, community and support?  Then I’m inviting you to join us by clicking on this link https://relevant-personal-branding.thinkific.com/?ref=fbfbc7  
Building Your Personal Brand On LinkedIn by Megan MacNeill.  Are you ready to invest in your presence online?

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group:

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Welcome here everyone wherever you might be located, and thanks for listening!  Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry.  I’m always poking around different groups and really listening and seeing what people are talking about.  What is that one thing people are asking more about than others.  And a lot of it seems to revolve around your box.  Not exactly a shocker, as this is what we do.  We’re subscription box entrepreneurs.  But how do you create a box that people want?  How to study your competition?  What should you put in your box, or better yet, how do you put together the perfect box in your niche?  This is a small two part mini series I will be breaking down over the next two Focus Friday’s.  Part 1, today, we will break down how to study your competition and what to look out for.  And on the next Focus Friday, episode 124, we will go over how to curate what goes inside your box!

Episode proudly sponsored by my subscription box company! Louis and Léa! Make sure to visit https://louisandlea.com right now and you will get your 1st box for FREE! Who's it for? Louis and Léa have the perfect boxes to help prepare and pamper mom and baby during the first year together! Essential items that we, parents of 4 (with another in the way) know what you need and what you don't! So don't wait, get your Free box now! Click on link https://louisandlea.com

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a ca

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Welcome here everyone, wherever you are listening, I couldn’t be happier to have you along on our subscription journey!  On this episode, I have the privilege of talking with the owner and Chief Self-Care Officer of the Mama Needs Subscription Box, and host of the Mama Needs Podcast, Jenn Collins!

Jenn is a wife to her high school sweetheart and Mama to 3 amazing kids ages 12, 9 and 5!  Jenn and Mama Needs Box are on a mission to help Mamas understand the need for self-care and give them the tools and inspiration to prioritize it. 

In our conversation, Jenn and I discuss what helped her get her business off the ground, the ups and downs, the power to lean on your network, and some amazing tools and markets available to us in the subscription industry! 

Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos  plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy at https://www.cornellcontentmarketing.com/subcos
Guest Links:
Website:   Eri://mamaneedsbox.com/
Podcast: https://www.mamaneedspodcast.com/
Instagram: https://www.instagram.com/mamaneedsbox/?hl=en

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group:

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]