The Subscription Box Show

Send us Fan Mail

Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry.  What is that one thing people are asking more about than others.  And in this episode, I am going to talk about a subject that a lot of people won’t like to hear, but needs to be talked about if you’re wanting to grow and scale further.  I’m talking about your offer, and is it good enough?

Our Facebook Group winner! Erin Wright and her subscription box, Sudsy Souls. Make sure to visit them for babes best bath time at httpa://www.sudsysouls.net

Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos  plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy at https://cornellcontent.com/subbox

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

In this episode, you will hear from a top industry leader when it comes to scaling in a small niche.  Can you scale and continue to grow even if you feel your market is small?  Is there such a thing, and why is it so important to niche down and not just target everyone?  You will learn this and much more when you get to hear from my good friend in the industry, founder of The Marshmallow Of The Month Club, Saidah Chef Farrell!

Today her business continues to soar.  She is also in her element as a teacher of sorts within the subscription industry.  Being featured as a speaker and panelist at Subta events, and now even hosting her own Subscription Box Sunday Room on Clubhouse along with other subscription stars, Trudy, Mikelle and Stephanie.

She also has a subscription box facebook group she recently launched where she helps start-ups who want personalized feedback! So make sure to contact Chef for that! 

Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos  plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy athttps://cornellcontent.com/subbox

Guest Links:
[email protected]
https://www.cratejoy.com/subscription-box/edible-opus1/

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group:

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

This is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry.  What is that one thing people are asking more about than others.  And in this episode I am going to talk about a super fun subject that I love talking about.  Promos and holidays and how we can take advantage of these Free marketing opportunities offered to us each and every month!

Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos  plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy at https://cornellcontent.com/subbox

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

In this episode, we will drive straight into the world of shipping with an international shipping expert.  As subscription box entrepreneurs, shipping has quickly become our biggest foe.  We need it, but we loathe the lack of control we have over it.  Or should we?  I dive into the world of shipping and logistics with none other than Dan Morton of InXpress Shipping!

Dan Morton has always been attracted to disruptive technologies and was fortunate to have a front row seat at several large technology companies during the heydays of the dot com explosion….and subsequent implosion. 

Dan has always been focused on driving growth by developing strategic partnerships and looking to create new value by solving his partners needs.  After several years as a CMO in an early stage tech company in Houston, Texas USA, Dan decided to pivot and pursue his own business dream with a focus on helping fellow business owners.  Shipping and logistics had just the right amount of complexity and was going to benefit from the new technology platforms that put more power in the hands of the business owner.  

Dan works closely with business owners to learn about their objectives and helps them develop shipping strategies that achieve their short and long term goals.  So if after the episode you’d like to connect with Dan to see if InXpress would be a fit for you and your subscription box business, you can reach him by clicking his contact link in this episode’s show notes.

Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos  plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy at https://cornellcontent.com/subbox

Guest Links:
[email protected]

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email:

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry.  What is that one thing people are asking more about than others.  And in this episode I am going to navigate the not so cozy waters when it comes to dealing with difficult and some not so nice customers.  We will learn how to deal with nasty customers!

Episode sponsored by the Subscription Box Experts Academy program by Liam Brennan.  Join me and the hundreds that have grown and scaled their business with this amazing on demand program.  Limited spots available so hurry now and get two additional bonuses: Access to 6 weekly live calls with Liam, and access to his private mastermind! Click here now to get on the waiting list; https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Congratulations to the month of February's most engaged member of our private Facebook Group, Erin Wright and her subscription box Sudsy Souls.  Make sure to visit and support Erin here: http://www.sudsysouls.net/

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

In this episode, I have the privilege of giving you not one, but two absolute LEGENDS in the subscription box industry.  These two have been around since subscriptions became a thing back in the early part of the last decade.  What a treat for you guys, they need no introduction, they are the founders of Gial Ventures and co-founders at Pinfinity, none other than Matthew and Hannah Arevalo.

For those of you who recognize the names, it is for good measure, and you should.  Matthew and Hannah, are the masterminds behind one of the most popular subscription boxes of all time.  Back in 2012, Matthew along with co-founder Chris Davis started Lootcrate.  It quickly became a subscription sensation growing year over year.

Matthew and Hannah’s expertise in subscriptions helped them grow their previous business to incredible heights.  They climbed to the #1 spot as the fastest growing private company in America, and generated more than $700M in revenue over 7 years.  Their success got noticed. They were able to connect and create amazing partnerships with superstar companies like Disney, Warner Bros, AT&T, FOX, VIACOM, COMCAST, Microsoft, CBS and many more.

Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos  plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy athttps://cornellcontent.com/subbox
Guest Links:
Gial website: https://gial.co
Pinfinity : https://pinfinityar.com/?gclid=Cj0KCQjwi7yCBhDJARIsAMWFScORtuNxfTR5eo3o9GQ6OhF3WLSny6f_lEvvD_Nv2YoKJfjTZhihEeMaAlwSEALw_wcB
Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: eric@thesubscrip

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Alright, so on this episode I am going to continue covering and giving you advice on your website’s pages.  On this episode, I’ll give you actionable tips to optimize your “about us” page!

Episode sponsored by the Subscription Box Experts Academy program by Liam Brennan.  Join me and the hundreds that have grown and scaled their business with this amazing on demand program.  Limited spots available so hurry now and get two additional bonuses: Access to 6 weekly live calls with Liam, and access to his private mastermind! Click here now to get on the waiting list; https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Congratulations to the month of February's most engaged member of our private Facebook Group, Erin Wright and her subscription box Sudsy Souls.  Make sure to visit and support Erin here: http://www.sudsysouls.net/

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

In this episode a legend in our industry makes his third appearance!  He is the co-founder at Busterbox, an extremely popular dog subscription box out of Ireland.  He’s also the creator of Subscription Box Experts Academy.  An extremely popular and successful program that has helped hundreds of box owners like myself get to the next level and scale!  He also hosts a weekly Clubhouse (boooo) chat with subscription’s most eligible bachelor Stefan Pretty, the founder of Subbly.  He is extremely busy...he lives and breathes subscriptions, I am of course talking about none other than Liam Brennan!

I have been following Liam’s content since the very beginning when it was just his emails and Facebook posts.  Now, just a few short years later, Liam has grown Busterbox to a multi-million dollar subscription box company which has served 10’s of thousands of happy members.  

It’s also easy to look at companies and founders like Liam and think: “Oh yeah, I wish I could grow my company to that size.  I wish I was able to do this or that or scale to X amount of subscribers or knew how to do ….name your subscription thing.  Or worst, I wish I was as lucky as them…

Guys, what people don’t see is the years of work.  The years of stress, fear and not knowing if you’ll make this month's bills.  It is not a sprint.  It took Liam, Gary and Paul years of mistakes, failures and learning, testing to grow to where they are today.  Subscriptions are a long term plan, marathon.  Not a get rich quick or overnight success story.

On this episode, Liam and I will talk shop on all things subscriptions and more importantly, how to utilize and take advantage of a tool that is out there right now.  Like right now.  We discuss his new subscription program and why it might just be what you need!  I tee’d it up on last week’s Focus Friday, and today we deep dive into what is all involved and included in his new program. Guys… Let me tell you personally, it is amazing and mind blowing what you will get from not only this episode, but of course from Liam’s new course.

Apply Now for Liam's course.  First 100 to sign up will get in! https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubsc

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

Today’s episode can definitely apply to just about anything in life.  So apply it to your personal or business life.  We all get knocked down, we all go through rough patches, and today I’ll help you navigate those difficult times we must go through to get to that rainbow on the other side! I will help you get back up if you’re feeling like you just got knocked down with 3 actionable tips!

Episode sponsored by the Subscription Box Experts Academy program by Liam Brennan.  Join me and the hundreds that have grown and scaled their business with this amazing on demand program.  Limited spots available so hurry now and get two additional bonuses: Access to 6 weekly live calls with Liam, and access to his private mastermind! Click here now to get on the waiting list; https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Congratulations to the month of February's most engaged member of our private Facebook Group, Erin Wright and her subscription box Sudsy Souls.  Make sure to visit and support Erin here: http://www.sudsysouls.net/

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]

Send us Fan Mail

In this episode, we deep dive into the importance of all the different numbers, and what they mean to your business.  That and everything about subscription analytics with my guest today which is none other than the VP of Business Operations at Sublytics, Mr. Walter Long!

Walter Long is passionate about leveraging technology and data to help subscription merchants create greater profitability and scale. 

Walter’s experience in the subscription industry goes back to 2002, where he managed sales efforts for a subscription DRTV brand that grew to $150M in ARR, or annual recurring revenue. No small feat.

Since then, he’s been in a number of key roles in SaaS businesses that support the subscription industry and has been a featured speaker at Subscription Summit.  

Walter loves collaborating as a Co-Chair in SUBTA’s Growth and Marketing Committee among other subscription industry data geeks. 

Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos  plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy at https://cornellcontent.com/subbox

Congratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichelberger and her subbox, My Christmas Snowflake.  It's Christmas all year long at https://mychristmassnowflake.com  Get your first box 50% off w promo code firsttime50 !!!

Guest Links:
Link to Chapter 1: Analyze Customer Retention in Just 2 Steps http://bit.ly/dataguide1
Walter's email: [email protected]
Sublytics website: https://sublytics.com/

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Pa

Support the show

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251

The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]