In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. 

To begin, Charles shares his background in running global marketing organizations. He even started a technology company during the dot-com boom time period. 

Then the group discusses a ton of CMO topics, including how CMOs fail and succeed at the role, and how Charles conducted 30 interviews (!!!) to land the company a superstar employee. 

Charles' best advice for marketers in security?

"If you can understand what the product does and how people use it, that will help you communicate with engineers and have credibility with customers. If you don't have this understanding, it’s really limiting."

Links:

Learn more about Charles Gold. 

More on Gold's Rules

Check out the Washington Post that Charles mentions here.  

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Catch up with Maria on LinkedIn.

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